Content Marketing: What to say when calling prospects
-
Hello,
We have a useful article on a topic that there isn't much information on in our niche. Some of these organizations which we're outreaching to have general phone contact numbers. Would it be a good idea to call them?
If so, can you give me some pointers as what to say?
Thanks
-
Could I get some additional suggestions here. It was originally a Moz Associate that said to try phone calls in my industry when promoting our article.
-
This will be appealing to the humanitarian side of things in that it's a needed resource for these sites. These sites already have resource links to humanitarian-type articles.
But I don't know if these general customer service phone numbers will be useful.
Does that change your response?
-
I think your efforts would be more rewarding if you contacted leading content production sites for that vertical like emarketer . Find out the top sites that are associated with that industry and have a big subscriber base and then try to pitch your original content to them. If they accept , not only have you addressed your distribution issue but your exposure and visibility part as well. I would agree with EGOL, cold calling will not get a good return.
-
you miss 100% of the shots you don't take
That's true.
If you visit their site and see that they regularly mention new and valuable content on the web then you have a really good chance of getting a mention if your content is great. But if you are asking them to promote their product and they never do that then your call is probably going to be a waste of time.
-
True that most people won't be that nice, but you miss 100% of the shots you don't take. If you make 10 phone calls and one is receptive, you are in business! As you know, be sure to try to showcase the benefits to them as much as possible (exposure, links and etc.). Good luck!
.
-
Would it be a good idea to call them?
When people call me about this kind of stuff I am usually not very nice to them.
Just being honest.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Parent pages : Duplicate content
Hello, I think this question relates to "Parent pages" structure or SILO but I couldn't find an answer online. For a website that sell products, for example "Appliances". A link to this page appears in 1 category of the menu named "kitchen" but also in another 1 category named "household appliances". It means that it appears twice in the menu but with a unique URL. Would that affect SEO ? Is it duplicate content ? And would it be better to choose 1 father or let it that way ? Thanks for your help. Max
Link Building | | Sodimaccl1 -
Content of the Product Page
Hi Everybody : how can you tell if the content on the product pages are accessible by google ? please have a look at my product page : http://www.fireplaceproducts.co.uk/stoves/aarrow-stoves/aarrow-ecoburn-defra-wood-burning-stove/ i used classes in product page to set the key features, construction ,... i notices other companies done these as text and they get better ranks do you think that's the reason ? also to test that i added the text exact same as the key features , construction ,... as additional information at the end of the product page , would you thin that would be considered as duplication ? Kind Regards Arta
Link Building | | fireproductsuk0 -
Creating Local Listings for Small Business Clients - Verifying if phone call is only verification option? Are directory submission services worth it?
I'm relatively new to local SEO --- I do a lot of local websites for small businesses (restaurants, bars, hotels, attorneys, dentists) in my area and thought it would make sense to include basic local SEO work with my websites. I have a couple of questions about adding my client's businesses to local business directories... I've started by adding each business to Google, Bing, and Yahoo business listings. I verified these listings with the postcard option which my clients then email to me. I've started adding them to additional directories but have found that many local directories require a phone call to the business to verify it (no other options). How do most SEO companies handle this? Do I ask them to forward their phone to mine for a night? Does it make sense to do local directory submission by hand? I created a spreadsheet for each company and keep track of each directory I submit to (the directory name, verification status, and username & password). I looked at services like Yext but doubt they are as thorough as doing it by hand? Any other advice on local business directory submission would greatly be appreciated. Thanks.
Link Building | | RustySmith0 -
Content Now
This is a general question, I was wondering if anybody had used content now before, either for content writing or link building. I've had them mentioned to me by a manager but would like to hear the opinions of others too. Has anybody used anything similar for creating content at all? Thanks
Link Building | | onlinechester0 -
Challenge: How to SEO a site with almost no content
Wondering what you all would recommend for SEO on this site: www.gudville.com Most of their content is behind a login. Basically there are 5 pages open to Google and to anyone without that login, and they are not open to doing it differently at this time. Once in, there will be a lot of sharing with Facebook friends that will include invitations to join them in their causes. Love to hear all your recommendations. Kathy
Link Building | | katandmouse0 -
UK Based - Link Building Ideas for home improvement market? Brainstorming
Hi I am looking for some advice / lists of recommended local search directories / citations that I can add our double glazing window site - as part of our strategy to improve local search rankings and increase our visibility on the web through SEO for phrases such as 'pvc windows' 'pvc doors' 'double glazing' and 'conservatories' For example I have added the business to the likes of Yelp
Link Building | | ocelot
Qype
Tipped
Ufindus
Hotfrog
Freeindex
Brownbook But are there any specific home improvement sites that I should add the business to also. I would also be interested in sharing recommended strategy for this market in relation to link building, for example I have thought about offering staff in local goverment / universities / hospitals a genuine discount on our products as part of their staff discount schemes Many Thanks0 -
How Do You Monitor & Deal With Plagiarism Of Your Content?
Hi everyone - hope you can help. I have an e commerce store with lots of products. I write unique, original content for all of the products we sell. I must be doing a good job because I repeatedly find my content being used in blogs, word press sites, and pay per posts which then link back to competitors. I have the standard free copyscape logo pasted a the bottom of each page - hasn't deterred anyone. I'm now thinking about using some sort of a cookie based software and installing the code on each page so that when they lift my content and use it, it will send a link back to that page on my site. I have called numerous plagiarizers in the past and threatened to sue using the "Digital Millennium Copyright Act" phrase in the course of my conversation. It's tiresome. It's work. I am thinking after many years of frustration, that if I can't beat them I might as well try using this type of cookie based script/software approach to at least garner a link out it. And if the abuser catches it then maybe he'll stop mid stream and think twice about using...I mean copying my content. Is using this type of cookie/link back to us script a good or a bad idea? How do you all prevent your unique, original content from being used? And finally, if I'm looking at this from a positive link building standpoint (meaning, maybe I'm looking at it from the wrong angle), what is the best practice for garnering a link from this type of ongoing occurrence?
Link Building | | dmedirect_sbcglobal.net0 -
Duplicate Content, Replicated Websites, Noindex Type Question.. Need Advice Please
So I am working for a Multi-Level Marketing Company. The members each get their own website which is a wilcard subdomain. So we have example.com (Main site) mysite.example.com (Replicated) They both are literally the same content and I have chosen to noindex, nofollow the subdomains, but as a SEO that presents a problem with linkbuilding. However, the member only gets credit (think affiliates) if the click comes from their subdomain. I don't want duplicate content penalties and I don't want the members to possibly lose out on a sale that would otherwise just be credited to the company if the link was redirected to the main site instead. Did I make the right decision?
Link Building | | floppy0