Can I mark up breadcrumbs without showing them? (responsive design)
-
I am working on a site that has responsive design. We use faceted search for the desktop version but implemented a style of breadcrumbs for the mobile version as sidebars take up too much screen real estate.
On the desktop design we are putting a display:none in front of the breadcrumbs. If we mark up those breadcrumbs and they are behind a display none, can we still get the rich snippets? Will Google see this is cloaking?
In follow up, is there a way to markup breadcrumbs in the or somewhere else that is constant?
-
Hey Spencer
While I'm not truly sure how this will respond, I bet if you use the structured data tester it will give you an answer. In my research as well, I don't think it's a good idea to use display:none (resource) - but my feeling is if you do this correctly, the breadcrumbs will show in the SERPs.
-Dan
-
We have faceted navigation for the desktop version, so breadcrumbs are overkill. In the mobile version all of the faceted nav disappears, but we show the breadcrumbs.
We just aren't sure how marking up breadcrumbs functions with responsive if they only show on one version.
-
Spencer, I wouldn't expect that they would see it as cloaking, no. And I would think that your markup would carry through.Seems like there's a better way to handle that than nodisplay for mobile, though. Can't you just drop that element, according to what your media query reports?
I've never seen breadcrumbs called in the head before. Just curious... why would you want to do that?
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Deleting Tags without Penalty?
Hello - We have a site with over 1,000 tags. We added too many and would like a fresh start as they are creating a lot of duplicate pages on the site. What is the best way to go about deleting all of these tags without being penalized by Google? Is there a way to tell Google direclty to stop crawling them? We would prefer to not have that many pages just sit as 404 errors on the site. Thank you.
Technical SEO | | FamiliesLoveTravel0 -
Breadcrumbs and Left hand menus....
I wanted to know some opinions on breadcrumbs and left hand menus on a page. Take a traditional two column page, you have the left hand navigation on the left, and page copy on the right. The introduction of breadcrumbs serves two things Navigation for the user, shows structurally how the page fits SEO benefit - include breadcrumbs, use schema and you potentially provided more page links on a single search result. Thinking about this, isn't the left hand navigation and breadcrumbs the same? The left hand navigation shows where the page fits, which is precisely what the breadcrumbs do. You are doubling the links, left hand menu and breadcrumbs Sure you can get rid of the breadcrumbs, but from an SEO stand point, won't you lose the ability to have breadcrumbs via schema on search results Do you see breadcrumbs and menu differently, should breadcrumbs only exist on single column pages (say an ecommerce page) and left hand menu on two column pages like an article page? Thoughts?
Technical SEO | | Bio-RadAbs0 -
Can Anybody Understand This ?
Hey guyz,
Technical SEO | | atakala
These days I'm reading the paperwork from sergey brin and larry which is the first paper of Google.
And I dont get the Ranking part which is: "Google maintains much more information about web documents than typical search engines. Every hitlist includes position, font, and capitalization information. Additionally, we factor in hits from anchor text and the PageRank of the document. Combining all of this information into a rank is difficult. We designed our ranking function so that no particular factor can have too much influence. First, consider the simplest case -- a single word query. In order to rank a document with a single word query, Google looks at that document's hit list for that word. Google considers each hit to be one of several different types (title, anchor, URL, plain text large font, plain text small font, ...), each of which has its own type-weight. The type-weights make up a vector indexed by type. Google counts the number of hits of each type in the hit list. Then every count is converted into a count-weight. Count-weights increase linearly with counts at first but quickly taper off so that more than a certain count will not help. We take the dot product of the vector of count-weights with the vector of type-weights to compute an IR score for the document. Finally, the IR score is combined with PageRank to give a final rank to the document. For a multi-word search, the situation is more complicated. Now multiple hit lists must be scanned through at once so that hits occurring close together in a document are weighted higher than hits occurring far apart. The hits from the multiple hit lists are matched up so that nearby hits are matched together. For every matched set of hits, a proximity is computed. The proximity is based on how far apart the hits are in the document (or anchor) but is classified into 10 different value "bins" ranging from a phrase match to "not even close". Counts are computed not only for every type of hit but for every type and proximity. Every type and proximity pair has a type-prox-weight. The counts are converted into count-weights and we take the dot product of the count-weights and the type-prox-weights to compute an IR score. All of these numbers and matrices can all be displayed with the search results using a special debug mode. These displays have been very helpful in developing the ranking system. "0 -
NOFOLLOW Links: Can we 100% ignore them for SEO purposes?
Some SEO articles say we can completely ignore NoFollow links. Other articles say they still matter - but then are very vague on what they count for or against. So which is it really? I do realize that they can provide traffic, and for that they are worthwhile. But it is SEO I am asking about... The SEO purpose I am most concerned with is the Link Profile. Separating the Follows from the NoFollows often gives really different anchor text distributions. If they don't matter, why do MOZ and other SEO Analysis programs still include them in their standard reports? (I can see some benefit to having them as part of the in-depth reports) So what's your thoughts? Can we 100% ignore the NoFollows for our SEO analysis?
Technical SEO | | GregB1230 -
Can I promote a business page from Kuduz or City Search?
Can I promote a business page from Kuduz or City Search? Will other website link to these pages?
Technical SEO | | KristopherWho0 -
XML Sitemap without PHP
Is it possible to generate an XML sitemap for a site without PHP? If so, how?
Technical SEO | | jeffreytrull11 -
I have pages that are showing up as having too many links, yet they are noindexed.
I've got several pages that have "too many on page links" and the pages mentioned have already been noindexed. Do these pages need to be no followed too? Here's one of the pages: http://digisavvy.com/site-map/. There's several pages like this, most of which are category or tag archives, which I've noindexed... Do I need to nofollow these, too?
Technical SEO | | digisavvy0