Is the keyword ranking number used for MOZ Pro an average position taken across the time period?
-
Hi there
I am just trying to confirm how the ranking given in the 'rankings' report is calculated (an average etc).
Thanks
Sarah
-
Hi Martijn
Thanks for your response. So, it's a one-time result for each crawl? Doesn't seem very reliable to me...
-
Hi Sarah,
If you are seeing a discrepancy between where Moz says you are ranking vs what you are seeing when you perform a search, it is because Moz tries to represent the ranking "most" users would see.
Here are some factors that can cause discrepancies found at Moz.com/Help:
Why do the rankings in SEOmoz not match what I see in Google?
Great question! Although there is never one “right” ranking for any keyword, SEOmoz tries to represent the ranking results that “most” users will see. If you see wildly different results from your search engine compared to your Ranking Report, it could be because of the following reasons:-
Personalization – Most search engines will personalize your results based on your search history. Make sure you are logged out when performing a search. For Google, try adding &pws=0 to the end of your query string.
For example, if you searched for “SEO” the URL in Google would look like google.com/search?q=SEO. To turn off personalization, append &pws=0 to the end, so it would look like google.com/search?q=SEO&pws=0.
-
Geographic Bias – Search engines also customize results based on location. This means users in one city often see very different results than users in another location.
-
Latency – Rankings can change between the time we retrieve them and the day when they are viewed.
-
“www” vs. non-“www” Subdomains – The Web App is subdomain specific, meaning it only tracks rankings for the specific subdomain you track. So if you enter “example.com” as your subdomain, but “www.subdomain.com” is what ranks in the search results, this ranking won’t appear in your rankings report. This also might indicate a problem with canonicalization or duplicate content.
If you set your campaign up on the wrong subdomain, the only way to correct it is to start a new campaign. You can either archive or delete your old campaign, or choose to keep it running if you have enough campaign slots available.
Hope this helps.
Mike
-
-
Hi Sarah,
No, it's the position that the Moz crawlers found your keyword for on the search engine result page. So it's not an average.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
MOZ Crawler
Hi, how much time it will take MOZ crawler to take entire site? In 24 hours it crawled only 500 pages isn't it too slow? My website has almost 50k pages.
Moz Pro | | macpalace0 -
MOZ Versus HUBSPOT??? If We Discontinue MOZ Subscription and Get HUBSPOT, Anything Lost?
How does Hubspot compare with MOZ? Doe it provide similar features or is the functionality very different? Is Hubspot complementary to MOZ or could it be used as a substitute? If we stopped our MOZ subscription and subscribed to Hubspot would we lose anything? Thanks, Alan
Moz Pro | | Kingalan10 -
Using Keyword Tool Results
I love the keyword tool for giving me direction and helping to prioritize. My question: Once I have the prioritized keywords, do you recommend having a page for each of the top keywords, using the keyword as the page name? Or is it better to sprinkle the keywords into existing pages? Thank you.
Moz Pro | | bhsiao0 -
Tools for Monitoring Hundreds to Thousands of Keywords and Rankings
Hi All, I am in process of doing and SEO overhaul for our five global sites in: US, UK, Canada, Sweden, France I'd like to track hundreds of keywords and rankings per site - I'm talking at least 300-400 keywords each site. Each site has its own country domain with both www and www2 domains. So, I need a keyword tool that will let me track massive amounts of keywords. I know that the Moz Pro tool helps, but we only have 350 keywords on this account. I think on this. Any suggestions on something reliable that will provide good data? I'm sure I can get some budget to purchase something, but I also can't spend too too much money. I'm not looking for a massive analytics package. Right now, I'm concerned mainly with our keyword rankings Thanks in advance!
Moz Pro | | CSawatzky0 -
Campaign Keyword Overview?
This may be more of a developmental comment, however... Is there any way to pull an overview of keyword ranking over the week (or any period of time) for one of your campaigns? It looks like you can pull graphs on individual keyword performance, however not for the full set of keywords for a campaign. Anyone have suggestions on how to do this within Pro Moz... or is it best to compile the keyword data every week and track it in Numbers or Excel? Thanks everyone!
Moz Pro | | Treefrog_SEO0 -
Moz Trust
I saw a severe drop in MozTrust for multiple sites I am working on. We have added some links this month, but would be considered 'spammy' or to be low quality. No other links appear to have been lost / removed. If we had some very high quality links before and have added some mid-level links can this be what is causing the drop? From the description on SEOmoz, it seemed to me that trust could only go up as links were added. It appears that I am missing something.
Moz Pro | | DigitalDiameter0 -
How to track keyword performance over time?
The SEOMoz keyword reports show week-to-week changed in keyword positions, but what report can I run to see trends over time so that I can evaluate the effectiveness of our SEO efforts?
Moz Pro | | mhkatz0 -
Scheduling crawls between certain time periods
Hi, today SEOMoz crawled our site and it interfered with an email campaign that we sent out and pretty much brought our site to a crawl (seoMoz even reported numerous 4XX errors). Is there a way to tell the crawler to only allow indexing between certain time periods?
Moz Pro | | RugsUSA0