What is the best way to optimize website for more than one city?
-
This is my first post in the Moz Community and I have to say, it looks like an amazing place to learn - I am excited to be here.
My question is this. I have a client who would like to optimize his local business website so that is shows up in several different cities.
For example, he has an office in Ottawa, London and Woodstock. What would the best way to complete the on-page optimization so that Google knows this site is relevant for his service in any of these cities?
Is it just a matter of including each of these terms in the title, content and headings? Should I create additional website for each location? Create a resource page for each city on the main site?
Any suggestions would be greatly appreciated.
Thanks,
Nathan -
I agree with Miriam. I have had success with landing pages for different cities / countries with a few different clients.
Perhaps also try some inbound links from .ca for your canadian pages and .co.uk for your London city landing page.
I've used journalism.co.uk for this and it has worked quite well.
-
Hi Nathan,
This is a good question. Google will consider the client's business as being most relevant to its city of location. So, if the business is physically located in Woodstock, its best chances of appearing in the local pack of results will relate to searches that either include the term 'woodstock' or stem from Woodstock-based devices.
Beyond this, the client can work towards organic visibility by the process of building high quality city landing pages for his other service cities. Let me give you a link here to a very large post I wrote about this very topic:
The Nitty Gritty of City Landing Pages
Why don't you give that a read, and then if you have any additional questions, please come back with them. I'm happy to answer! Welcome to the community - it's great to have you here!
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Backlinks with less authority the own website
If a backlink location has less authority/trust than my own site would it likely pass any value or not?
Link Building | | seoman100 -
What is the best way to pass link juice?
We have an e-commerce site that, according to Moz, has too many on page links. The main navigation has top level links and about 45 sub-category links. Our question is -- Should we keep the main navigation and top level categories as do follow and change the sub-category navigation to no follow? Or, should we make the top level categories no follow and keep the sub-category navigation do follow?
Link Building | | MountainMedia0 -
Best Methods - Link Building
We are having more and more "new" customers coming to us who have been hit by various algorithms imposed by google. After we have run a site health check and corrected everything, we plan and come up with a link development plan which suits the clients needs. Much of out link development work is safe comprising of; 1. Guest Blog Posts - where we develop creative content with the customer to publish. 2. Industry blog posts - where bloggers write about i.e. "the company" 3. Social media - posting pictures, commenting on forums, etc 4. Paid directories with authority We don't develop links in any other way and it brings results in the long term. Is anyone out there doing something else? Link building can sometimes be like walking on a tight rope. Thanks and happy holidays Gary - Elite Group Marketing London
Link Building | | GaryVictory0 -
When optimizing for a keyword, what would be a good ratio for keyword diversity?
We all have primary keywords that we are optimizing for. For instance one of mine is "Video Conferencing Systems." I've read that you should have about 5-10 different keywords you should optimize for, however, would you want to create more links with your primary keyword than your other keywords or spread them out evenly and optimize for the primary keyword on in the actual content of the page?
Link Building | | ChrysalisSEO0 -
Millions of links from one domain - unnatural?
I have a question: One of the sites that I work for has 3.1 million site-wide links (according to WM Tools) from one domain pointing to us. This domain has a Domain Authority of 93. We have (according to OSE) more than 3, 500 Domains linking to us. We have a Domain Authority of 88. In other words, one of those 3,500 domains is highly reputable, and is sending us 3.1 million site-wide links. This represents 60% of all the links pointing to us (again according to WMTools). Is this something to be worried about? Or delighted about? Would you consider it an unnatural link profile?
Link Building | | sichristie0 -
Can bad links be removed from a website
An SEO company we contracted with linked us up with many poor quality sites - some in foreign countries and now our site has hundreds and thousands of poor quality links to inappropriate sites.. Is there any way to un-link from these? Thank you!
Link Building | | Barb1230 -
Sitewide VS Editorial page, wich one is worth the most?
Hello fellow SEOMozzers, For a long time I've been wondering what would give the most SEO benefits for a keyword based query between these : 1. A sitewide footer link on SiteA with keyword anchor text to SiteB homepage 2. A sitewide footer link on SiteA with brand name to SiteB homepage 3. A single link on SiteA homepage to SiteB homepage 4. An editorial page on SiteA about SiteB with links to homepage and deep pages Did someone ever did that kind of experiments? Is anyone having better results with one kind of link strategy? Best regards,
Link Building | | G-Force
Guillaume Voyer.1