Newspaper Article Placement Services
-
Has anyone here used Newspaper Article Placement Services or NAPS as they are commonly called? I was looking for a way to generate direct traffic to the site and our demographic still reads a fair amount of the printed word.
My concern is that if these items get into the websites of these newspapers I could run into a duplicate issue. We have some quality writers who can generate some great content that we already use on our site. We are looking for a way to expand into the printed world.
Thanks!
-
I would select a few key publications and send them a press release - make sure it's actually newsworthy though. Although many people go online for things, plenty of people still read papers and they still have influence. If you have only sent out a small number of releases, the chances of running into duplicate content issues are not that high - they don't all put their content on the web. Often, they will also re-write the info you supply so that it matches their own style, so it won't be the words you wrote anyway (apart from quotes which will not be changed).
If the content isn't on your own site, it is even less of a problem in terms of duplicate content.
A newspaper article can help with brand awareness and even if readers don't type in a URL to go to your website, they may search for you online instead because they remember your brand.
I wouldn't discount papers quite yet. Try it and if it works, keep going. If the time turns out to be not worth it, invest efforts elsewhere.
You should be able to find out the newsdesk email addresses by going to the website of the publication you are interested in.
-
I am going to second the point EGOL made here! These is rear when you read something in papers and then go to internet and see what that website do and more.... I think the budget you have you should invest more on online advertising to generate related traffic back to the website.
If offline marketing is the only choice (almost impossible in the real world!) then try to market your website through attractive and catchy billboards!
-
My concern is that if these items get into the websites of these newspapers I could run into a duplicate issue.
You are correct. If lots of your articles are published lots of times on other sites this will create a problem for you - especially if the newspaper sites are more powerful than yours.
**We have some quality writers who can generate some great content that we already use on our site. **
I would double this effort and not worry about the printed word.
We are looking for a way to expand into the printed world.
How often do you read something in the newspaper and go to a suggested website. I bet that happens infrequently. So, from a "conversion rate" perspective, I would invest more in my website.
If you are trying to spread the word beyond your site, get your article shared on Facebook and twitter. If your articles are really good that should generate a ton of buz and some traffic. If that isn't happening then your content might not be as good as you think it is.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Home Page Ranking Instead of Service Pages
Hi everyone! I've noticed that many of our clients have pages addressing specific queries related to specific services on their websites, but that the Home Page is increasingly showing as the "ranking" page. For example, a plastic surgeon we work with has a page specifically talking about his breast augmentation procedure for Miami, FL but instead of THAT page showing in the search results, Google is using his home page. Noticing this across the board. Any insights? Should we still be optimizing these specific service pages? Should I be spending time trying to make sure Google ranks the page specifically addressing that query because it SHOULD perform better? Thanks for the help. Confused SEO :/, Ricky Shockley
Technical SEO | | RickyShockley0 -
Our rankings for "Tree Service" dropped last month
Hi, we've had a page www.savatree.com/tree-service.html which was ranking top 1-12 on the google rankings but has complete dropped out. We don't have any duplicate errors from that page on here. Do you have any suggestions? We do rank highly on Bing and Yahoo (1-2 pages). We can't figure whats going on.
Technical SEO | | SavATree0 -
Links from PubMed (nlm.nih.gov) not appearing in backlinks for articles
Content from our medical journals gets indexed by the National Library of Medicine / PubMed on a monthly basis. The link to the full article appears in the upper-right corner on PubMed, yet I'm unable to find PubMed (nlm.nih.gov) backlinks in the reporting tools. Example:
Technical SEO | | aafpitadmin
Article Title: Respiratory Syncytial Virus Infection in Children (allintitle query)
Article URL: http://www.aafp.org/afp/2011/0115/p141.html
PubMed URL: http://www.ncbi.nlm.nih.gov/pubmed/21243988 The PubMed link is to http://www.aafp.org/link_out?pmid=21243988 ,
a 301 redirect to the article, http://www.aafp.org/afp/2011/0115/p141.html Any idea why this link isn't appearing in backlinks? This isn't just for one article, we have roughly 2,000 articles from 1998 to the present. Articles from the past 12-months are access-restricted, and after 12-months the articles become public.0 -
Is the sun online newspaper right with their home page
Hi, i made my home page shorter here www.in2town.co.uk because a couple of people on here said i should shorten my home page but i have noticed that the sun newspaper and other online newspapers have now made their home page longer, is this a good idea or a bad idea. Here is the sun newspaper http://www.thesun.co.uk/sol/homepage/ The reason why i done it in the first place was to allow as much info to be on the home page as possible, showing all the different sections on my site and allow google to see as well as our visitors how often the site gets updated. I would love to hear your thoughts on if we should make our home page longer again like the sun newspaper or if you think this is a bad idea.
Technical SEO | | ClaireH-1848860 -
How does Ping services help your site
Hi i am trying to understand how services such as pingler.com help your site. I think i understand about the google ping service which tells google that you have updated a page but how does pingler work. Pingler claims that it sends traffic to your site but i do not understand this. Any help would be great
Technical SEO | | ClaireH-1848861 -
Are article sites a good way to generate traffic and links
I read a lot that article sites are a great way to generate links and traffic but i would like to hear from people on here to see about their experience with article sites. I have tried article sites and i have to be honest that most of them are no follow links and have also not generate any traffic. I have written over 30 articles for free article sites with no traffic coming from them and this has been done over a eight month period can anyone recommend any good article sites that can produce traffic and also ones that produce do follow If you feel i am wasting my time putting articles on free sites then please do tell me
Technical SEO | | ClaireH-1848860 -
Promoting a blog or a blog article
Hi what is the best way to promote a blog or a blog article. What i want to do is to find a site when i can put part of the article on that site and then have a link going to my blog for the article. Can anyone recommend any sites that do this please or the best ways to promote a new article from a blog
Technical SEO | | ClaireH-1848860 -
Best local listings submitting service
I'm building several local websites and looking for the fastest, cost effective service out there to list them in all the major local directories like yelp etc.. I've been using UBL but 3 months later i don't see my listing in many of the directories they claim to list at... Thanks!
Technical SEO | | atohad0