Filler words like "for" in keyword phrase
-
Hey,
I wonder what the effect of filler words like "on" or "for" is when I try to rank for a certain phrase.
Here is an example, lets say i try to rank for "best apps iphone" but the grammatically correct usage in the headline or text is "best apps for iphone". Is there any difference or should I use the exact keyword without "for"?
Thanks!
-
Thank you very much for the elaborate answers, this helps a lot
-
thanks, that answers my question
-
Remember that the title isn't just there to get your keyword in front of the search engines. In conjunction with the meta description it also has to persuade people to click-through from the SERPS and visit your site.
As long as you keep it short, natural and make sure people feel that they'll find what they're searching for when they click on your site it should be ok.
You might also want to think about how your can differentiate yourself from the competition. In the example above "best" is pretty generic.
For a recent project I found optimising for "my keyword + year" got me a chunkier slice of a competitive keyword than if I'd just gone for the keyword alone.
Yes you need to get your important keywords in there, but you've also got to think broadly when you cover the topic on your page and think about the human visitors.
Trust and credibility are important factors and poor copy - especially when it's bordering on spammy, over-stuffed or irrelevant to the searchers intent, is a great way to undermine your website - and that can start in the SERPS!
-
Even though search engines don't see the the "for" (correct me if I'm wrong) keep in mind you're ultimate target is humans. So being grammatically correct might affect how they perceive you.
Ciao,
Immanuel.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
How to leverage keyword research on-page.
I'm a newbie and I'm a little embarrassed to ask this question, but here it is. Let's say I've done my keyword research and have 200 keywords. How do I use that for on-page/site optimization? Or do I not use it for on-page/site optimization? I guess I'm unclear about the relationship of keyword research and on-page/site optimization. Thanks.
Keyword Research | | swolock0 -
If I insert a "stop" word into a long tail keyword, will it break it up?
I'm in the legal industry, and a lot of the long tail keywords I'm finding are search queries that are pinpointed for my location. As a result, I come up with [subject] + [location] as good keywords... for example: "subpoena duces tecum new york." (basically it's a subpoena, just the fancy name). However, I have no clue how to use something like this in a sentence....if I say "subpoena duces tecum IN new york" does the "in" break up the keyword, or is "in" just a stop word that doesn't affect the keyword? Countless examples of similar keywords "Car accident new york" etc. Thanks!
Keyword Research | | cgs2303 -
Singular and Plural Noun Keywords
Hi everyone Extremely love this community, learning a lot day by day! I am currently in the process of writing a blog post and say for example I am targetting the keyword 'apple' and 'apples'. My current word count of the article is 850 words and I have used 'Apple' 15 times and 'Apples' 26 times. 1 .Is my Keyword density too high and will Google look at this as keyword stuffing? 2. Do I have to target each Singular and Plural keyword individually? Or will targetting 'Apple' will also automatically target 'Apples' for me and vice versa? Thanks in advance!
Keyword Research | | u_rauf922 -
Homepage keyword changing strategy
Hi! We're a spanish construction company and we've been positioning our home with the keyword "wooden homes". We also have a specific landing page positioned with that same keyword. Right now we are getting out of a penguin and panda penalization and we're doing well. As part of a rebranding strategy we are thinking of changing our homepage keyword to "luxury homes". We are still going to hace the "wooden houses" landing page but this keyword is just going to be present in its own landing. The new keyword has much more volume of search than the one we have right now. Is there a strategy you can recomend us for this rebranding? Thanks
Keyword Research | | Canexel0 -
Best Keyword Tool
WE are a small Internet marketing agency and of need of a new keyword tool. We were using Market Sumeria but they lost access to Google. What would you recommend? I'm not looking for a free service but a good service under $100 per month.
Keyword Research | | Doug_Hay0 -
Is there any value to meta keywords?
The more I read the more I realize that meta keywords are not as helpful as they once were. Is there any SEO value to meta keywords anymore or should the emphasis be put on the content and title tags in regards to keywords? As always, I appreciate any feedback.
Keyword Research | | TracSoft0 -
How to Document Keyword Research?
How do you guys document keyword research? My best idea for this is an excel document that is separated into different areas for the topics of the website. Does anyone have any examples of documenting keyword research?
Keyword Research | | qlkasdjfw0 -
Local Keyword Geolocation
I am really confused about how geolocation and search works. For example, I can search "Air Conditioning Repair" in Google and will get local search results depending on my geolocation. How do I set up keywords in SEOmoz "Air Conditioning Repair" and get the ranking depending on the users geolocation? Do I have to have the keyword "Sacramento Air Conditioning Repair" to get the same results if I search within the vicinity of Sacramento with the term "Air Conditioning Repair." Thanks in advance for everyones help on this question.
Keyword Research | | TalkingSheep0