Should You Create A Transcript of Podcasts
-
SEOMoz creates transcripts of videos, but would you recommend creating a text transcript if you create a podcast that is 15 minutes or longer?
-
Definitely! You get the obvious HUGE SEO benefit mentioned previously - AND you are also improving the visitor experience - as they get all of the additional benefits that text gives you i.e the transcription can be read on low bandwidth connections, devices with no video support, downloaded to be read later, printed for reference, translated into other languages.
Be sure to give consideration to accessibility to disabled users too! A text transcription allows hearing impaired users to access your content - be mindful of the DDA (Disability Discrimination Act - Comliance with the dda is a legal requirement in the UK, From http://www.disability.gov.uk/dda/smefinal.html
What happens if I fail to make reasonable adjustments? You might be breaking the law. A disabled person can make a claim against a provider whose services are impossible or unreasonably difficult for him or her to access.)Additionally you can add links to other relevant pages within your site using the anchor text generated...
If your video content is longer than 15 minutes because it is genuinely good content then it is worth transcribing all of it. Don't forget you can omit any parts of the transcription that may not be that engaging.
-
I read the transcripts of WBF quite often. If I want to check it out on my break at work, I may not want the whole office listening in to the video. And then there are other times where I just want to skim the content of the transcript to decide whether I want to put the time into watching the video.
-
Just think of how often you have really read the video transcript of the wbf videos .... probably, hardly ever you do - they're basically for the search engines, to be able to index your video according to the content you're talking about.
By the way, as transcripts are usually "spoken language", by transcribing podcasts you cover tons of search phrases you wouldn't normally publish in an article - but these are phrases people DO use when searching.
-
Yes! The whole idea is to populate your page with keywords for the search engines to see. You may have the best content in the world on your video, but Google won't know it unless it is in typed words on the page.
-
Absolutely! How could you possibly resist all of that content? salivating
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
How to create a dynamic visual sitemap using Google sheets?
Does anyone have a solution where you can use a listing of page names with tiers in a Google spreadsheet and have it dynamically appear in a visual sitemap architecture format within in a Google document? Thanks in advance Moz community!
Content Development | | peteboyd0 -
Creating a Wiki page
Has anyone had any recent success with creating a Wiki page? I created a page that has been in Draft for 8 weeks waiting for a Wiki Editor to review and approve it. Perhaps someone here is has a more established Wiki account than mine and can help please? PS: Yes, I know a Wiki page doesn't hold much SEO value but it has not been created for SEO purposes
Content Development | | Marketing_Today1 -
Whats the best way to creat a sitemap for a wordpress sitw with more than 1.000 posts
I tried to use yoast and google xml plugins but I´ve notice there are several important posts to me are not there... I´ve already checked if there was any post with noindex, and everything looks good Now I´m creating the sitemap file with screaming frog but it is not so convenient as a plugin... any suggestions or tips?
Content Development | | SeoMartin10 -
Create an rss feed, but not with all my posts?
I would like to create an rss feed of my blog, but not with all my posts, just ones that I select. How can I do this? (would like to use feedburner if possible). Thanks for your help
Content Development | | StreetwiseReports0 -
Is it possible to over create/post content?
My company has signed up with a vendor to help write content. They are going to be supplying 50 articles per month so we'd basically be adding 2 or more articles per day. Is that too much or is that okay as long as it's quality content?
Content Development | | baudvilleweb0 -
Will using online forum reviews create duplicate content issue?
We are looking at having a text box of 'What customers say' on our product pages using reviews written about us online to remain factual and wanted to know if this will create duplicate content issues? Thanks in advance.
Content Development | | jannkuzel0 -
I have created 2 blogs for a client as they have 2 domains (1 for their core business, and 1 for a product). I want to use the same content on both blogs. What is the best way to set this up so there are no ranking or duplicate content issues?
We are pushing SEO for only one of the domains, therefore I would like one to be dominant. We will be sending the blog post via email to their database, therefore each blog needs to have the same content. Thank you!
Content Development | | MarketingResults0