RD and PA high but still not ranking
-
We picked up a client who before ourselves was just using link building as their SEO strategy.
They came to us for on page SEO and overall guidance. We have done some targeted link building and did some work with their link building company to remove some links, however after doing some further diggings Im wondering if we still have some bad links?
My reasoning for this is:-
-
all the SEO work we have done on the pages are getting A reports in Moz (which is our back up check)
-
the RD and PA for many of the pages we have focused on are higher RDs and PA's than the pages that rank on the first page
Any suggestions?
-
-
thanks Adam
We came on board to do the on page SEO (as they hadn't done any) they had just been link building.
We suggested they stop the link building as it was all going to the home page. The anchor text link building was all going to the home page pretty much and some of the links were low quality.
We've got them to stop all this dodgy link building and even undo some of it. But because they haven't seen instant results with us (even though we have shown them the problems they have had) we are in focus now.
I believe the structure of the website to be ok but would appreciate a outsider to check (can send you a link via linkedin if you are happy to take a quick look).
I've pulled reports on each keyword and page again this afternoon and can see we now need to do some quality link building for the client which we will now suggest having pulled them out of the penguin/panda updates (thanks to their previous SEO company).
-
I'd love to see the URL and some of the keywords, but I completely understand if you can't do that. Some immediate thoughts I have are:
- Site structure - are there structural issues in the site that are causing this? Are we talking home page compared to a page 3 layers deep? Is it apples to apples?
- Anchor text - you don't want to be unnatural, but anchor text is still a big factor and not measured in DA/PA
- Depth of Content - Do you have one page of content on the desired keywords vs. a significant amount of content regarding the topic?
Those are probably the first three things I'd check.
-
how many time has passed since you`ve completed your work?
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Regular links may still
Good day: I understand guest articles are a good way to pass linkjuice and some authors have a link to their website on the "Author Bio" section of the article. These links are usually regular links. However, I noticed that some of these sites (using wordpress) have several SEO plugins with the following settings: Nofollow: Tell search engines not to spider links on this webpage. My question is: If the setting above was activated, I would assume the author's website link would look like a regular link but some other code could still be present in the page (ex, header) that would prevent this regular link from being followed. Therefore, the guest writer would not experience any linkjuice. Any idea if there's a way of being able to see if this scenario is happening? What code would we look for?
White Hat / Black Hat SEO | | Audreythenurse0 -
Steps to Improve Page Rank and Domain Authority
Hi If the quality of web pages is very good I believe rankings should reflect this. My domain is at least 3 years old.
White Hat / Black Hat SEO | | SEOguy1
What steps would you recommend short term and long term in terms of how to improve page rank and domain authority? Thanks.0 -
HOW!??! Homepage Ranking Dropped Completely out of Top 100 on Google....
So I'm competing for a very competitive keyword, and I've been on the bottom of page 2 for a while now, ranking for my homepage, which is very content rich and has GREAT links pointing to it. Out of nowhere, last week I dropped completely out of the top 100 or so, yet one of my article posts now ranks on page 6 or so for the same keyword. I have great authoritative links, my on-page is spot on, all of my articles are super super high quality, I don't understand how my homepage, which has ranked for the main keyword for months on page 2, can just completely drop out of the top 100 or so.... Can anyone help provide some insight?
White Hat / Black Hat SEO | | juicyresults0 -
Trying to escape from Google algorithm ranking drop
in 2010 our website was ranking number 1 for many keywords. we suddenly saw a crash in this a few years ago. we have since identified we have been hit by many shades of Panda and penguin updates. Mainly due to low quality back-links and poor content (some duplicates). since then we have done a major overhaul of our backlink profile. We have saved rankings that went from number 1 for many keywords to number 60 -70. We are now placed at around 11 to 18 rankings. We have also looked at our duplicate content issues, and removed all duplicate content, introduced a blog for fresh bi daily updates in an attempt to gain traffic. We also amalgamated many small low quality pages to larger higher quality content pages. we are now mobile friendly with a dynamic site, and our site speed is good (around 80). we have switched to https, and also upgraded our website for better conversions. we have looked at the technical issues of the site and don't have many major issues, although we do have 404's coming up in the google webmaster tools for old pages we removed due to duplicate content. we are link building at a pace of around 40 mentions a month. some are no follow, some do follow and some no links. We are diversifying links to include branding in addition to target keywords. We have pretty much exhausted every avenue we can think of now, but we cannot jump over to page 1 for any significant keywords we are targeting. Our competitor websites are not that powerful, and metrics are similar to ours if not lower. 1. please can you advise anything else you can think of that we should look at. 2. we are even considering going to a new domain and 301'ing all pages to this domain in an attempt to shake off the algorithm filter (penalties). has anyone done this? how long can we expect to get at least the same ranking for the new domain if 301 all urls to it? do you think its worth it? we know the risk of doing this, and so wanted to seek some advice. 3. we have on the other hand considered the fact that we have disavowed so many links (70%) that this could be a cause of the page two problem, however we are link building according to moz metric standards and majestic standards with no benefit.. do you think we should increase link building? Advice is appreciated!
White Hat / Black Hat SEO | | Direct_Ram0 -
Google says 404s don't cause ranking drops, but what about a lot of them
Hello, According to Google here, 404s don't cause rankings to go down. Our rankings are going down and we have about 50 or so 404s (though some may have been deindexed by now). We have about 300 main products and 9000 pages in general on this Ecommerce site. There's no link equity gained by 301 redirecting the 404s. A custom 404 page has been made linking to the home page. There's nothing linking to the pages that are 404s Provided that no more 404s are created, can I just ignore them and find the real reason our rankings are going down?
White Hat / Black Hat SEO | | BobGW0 -
Low quality websites with spammy EMDs still ranking higher than genuine websites?
Hey guys, I've just been doing some searching and couldn't quite contemplate how heavily low-quality and spammy EMDs are still running some Google searches. Just take "cheap kitchens", for instance. Here are a list of URLs that appeared; http://kitchenunitsdoors.co.uk/ http://www.kitchenunits9.co.uk/ http://www.aboutkitchenunits.co.uk/ http://www.cheapkitchenunits1.co.uk/ http://www.cheapkitchensonline.com/ http://www.buycheapkitchens.com/ http://www.cheapkitchenscheapkitchen.co.uk/ http://www.cheapkitchensforsale1.co.uk/ http://cheapkitchensaberdeen.co.uk/ http://www.kitchensderby1.co.uk/ http://www.cheapcheapkitchens.co.uk/ http://kitchen-cheap.co.uk/ http://www.cheapestkitchensinbritain.co.uk/ http://www.cheapkitchenss.co.uk/ http://www.cheaperthanmfi.com/ http://cheapkitchenuk.co.uk/ As you can see, none of them appear to be genuine retailers and are setup purely to influence Google rankings. I'm amazed that Google is still giving so much weight to these types of sites - especially considering how search is meant to be better than it ever was before! Any insights into why this is?
White Hat / Black Hat SEO | | Webrevolve0 -
Article pages not ranking as well as they should
Hello, Our articles here are not ranking as strongly as they should. Could you take a look and tell me why? When I search for the exact article title we do not come up. We used to. Note our sitewide footer links to some articles in case that's the problem, but even articles not in the footer links aren't performing.
White Hat / Black Hat SEO | | BobGW0 -
Negative SEO impacting client rankings - How to combat negative linking?
I have a client which have been losing rankings for the key term "sell gold" in Google AU. However, while doing some investigating I realized that we have been receiving links from bad neighborhoods such as porn, bogus .edu sites as well as some pharmaceutical sites. We have identified this as negative SEO and have moved forward to disavow the links in Google. However, I would like to know what other measures can be taken to combat this type of negative SEO linking? Any suggestions would be appreciated!
White Hat / Black Hat SEO | | dancape0