Questions about Adwords Display network.
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I am starting up an Adwords campaign that is set to run in the Display (content) network only. In the past I have meshed search and content together, but after reading Brad Geddes book I see that I need to separate them.
I can't see my quality score for my keywords - it just has a dash in place of QS. Is this normal?
Additionally, I can't see how much I am paying per keyword.
I only have one text ad and it is still pending approval. I have several image ads that have so far had a good CTR.
I'm assuming that I can't see QS because my text ad is not running yet. But, if this is the case, then how do you optimize your campaign for image ads? I'm currently paying about 45 cents per click. (Previously when I had a poorly optimized quickly thrown together campaign I was paying twice that), but I believe that I could get this down significantly.
Any help is greatly appreciated!
You guys rock!
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I would like to add to this discussion that although you may not see Quality Score on the Display side, it doesn't mean that it is not a factor for Display. However Quality Score on the Display Network is different than QS for Search.
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This is not always the case it depends on ctr and price per click - you should experiment both ways to see what works best for you.
-Also if you are running on the content network be sure to negative out the sites you don't want to show up for or use placements (you can also not show on parked pages, below the fold , Adult sites etc)
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Interesting...I'm going to look into this!
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I would highly suggest using CPM (cost per thousand impression) pricing structure for your content network campaigns. You can get a lot more bang for your buck than paying per click.
For example lets assume you get 1000 impressions with only a 3% CTR. This means you have around 30 clicks for $0.45 a piece, which means your total cost is $13.50.
If you would have instead setup your campaign to bid $1.50 per/thousand impressions you could have saved $12 dollars. Then taking it another step further, what if you have a CTR of 5%? you still only pay the $1.50 even though you are receiving more clicks.
As you can tell these are just made up figures and I understand each case is different, but i would definitely suggest looking into it. From my experience i have never paid more than $1.50 per thousand impressions (and that was for the keyword "stimulus reimbursement" during the health care reform bill craziness).
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If your campaigns mirror your search campaigns, use what you are learning from search with regards to keyword negatives to influence the management of the content campaign. Also take a look at the "Networks" tab - so you can better control the campaign.
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Geoff is correct; Adwords analyzes your ad group's keyword list when matching your keyword-targeted ads to the display network, thus no Keyword QS for Display. You will want to make sure that your keywords that you are using for Display are very related to each other and you are only using about 5 - 15 keywords per ad group, this will help to make sure your ads are appearing on relevant sites. If you are new to PPC I would highly recommend David Szetela book PPC an hour a Day. http://www.amazon.com/Pay-Click-Search-Engine-Marketing/dp/0470488670
This will walk you through all the current best strategies from the basics of setting up campaigns to more aggressive bid strategies. He also has another book that focus just on the best practices for Display advertising: http://www.amazon.com/Customers-Now-Profiting-Content-Based-Advertising/dp/1440170991/ref=sr_1_2?ie=UTF8&s=books&qid=1264017599&sr=8-2
These are some great resources to have in your toolbox to refer back to when you run into questions.
Good Luck
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Interesting...so can such a campaign be optimized so that you pay less per click? Or is it all about overall CTR?
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With the display network, Adwords analyzes your ad group's entire keyword list when matching your keyword-targeted ad to a Display Network page. This means the keyword doesn't get attributed QS or clicks.
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Related Questions
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Where I can find the line/rule that removes the special URL parameters like Adwords' ?gclid?
Here's what my .htaccess looks like: Options +FollowSymLinks
Paid Search Marketing | | esiow2013
RewriteEngine on #RewriteCond %{HTTP_HOST} ^beta|livescore.mysite.com [NC]
#RewriteRule ^(.) - [L]
RewriteCond %{HTTP_HOST} !^www.mysite.com [NC]
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RewriteRule ^apartment-for-rent-in-hcmc$ /rent/apartments/vietnam/south/ho-chi-minh-city [R=301,L]
RewriteRule ^apartment-for-rent-in-saigon$ /rent/apartments/vietnam/south/ho-chi-minh-city [R=301,L]
RewriteRule ^house-for-rent-manila$ /rent/houses/philippines/national-capital-region/manila [R=301,L]
RewriteRule ^manila-apartments$ /rent/apartments/philippines/national-capital-region/manila [R=301,L]
RewriteRule ^rent-in-makati$ /rent/apartments/philippines/national-capital-region/makati [R=301,L]
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RewriteRule ^real-estate-listings$ /residential-properties [R=301,L]
RewriteRule ^houses-for-sale$ /residential-properties [R=301,L]
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RewriteRule ^saigon-apartment-rent$ /rent/apartments/vietnam/south/ho-chi-minh-city [R=301,L]
RewriteRule ^apartment-for-sale-in-manila$ /buy/apartments/philippines/national-capital-region/manila [R=301,L]
RewriteRule ^apartment-for-rent-in-manila$ /rent/apartments/philippines/national-capital-region/manila [R=301,L]
RewriteRule ^for-sale-in-makati$ /buy/houses/philippines/national-capital-region/makati [R=301,L]
RewriteRule ^for-rent-in-makati$ /rent/houses/philippines/national-capital-region/makati [R=301,L]
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RewriteRule ^apartment-for-rent-in-makati$ /rent/apartments/philippines/national-capital-region/makati [R=301,L]
RewriteRule ^rent/villas/vietnam/ho-chi-minh-city/house-for-rent-in-saigon$ /rent/houses/vietnam/south/ho-chi-minh-city [R=301,L]
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#--13-Mar-2012
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#RewriteRule ^buy/apartments/philippines/national-capital-region/makati((/)([0-9]+))?$ /apartment-for-sale-in-makati$1 [R=301]
#RewriteRule ^rent/apartments/philippines/national-capital-region/apartment-for-rent-in-makati((/)([0-9]+))?$ /apartment-for-rent-in-makati$1 [R=301]
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RewriteRule ^search/([a-zA-Z0-9,)(-]+)/sort(-)?$ /search/$1 [R=301]
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RewriteRule ^bookmarked-properties/([0-9]+)$ index.php?cmd=protectedBookmarkedProperties&page=$1 [L] #--new bookmarked properties delete page
RewriteRule ^bookmarked-properties/delete/([0-9,]+)$ index.php?cmd=protectedBookmarkedProperties&act=protectedBookmarkedProperties_delete&id=$1 [L] #--new register page
RewriteRule ^register.php$ index.php?cmd=register [L] #--new about us
RewriteRule ^about-us.php$ index.php?cmd=aboutUs [L] #--news
RewriteRule ^news(/([0-9]+)(.*))?$ index.php?cmd=news&id=$2&title=$3 [L] #--new confirm registration
RewriteRule ^registration/confirm/key=([a-zA-Z0-9]{150})/code=([a-zA-Z0-9]{5})$ index.php?cmd=register&act=registerConfirm&key=$1&code=$2 [L] #--new terms and conditions
RewriteRule ^terms-and-conditions.php$ index.php?cmd=termsAndConditions [L] #--new privacy policy
RewriteRule ^privacy-policy.php$ index.php?cmd=privacyPolicy [L] #--new contact us
RewriteRule ^contact-us.php$ index.php?cmd=contactUs [L] #--new site map
RewriteRule ^sitemap.php$ index.php?cmd=siteMap [L] #--new login
RewriteRule ^members/login.php$ login.php [L] #--new map page
RewriteRule ^rss$ index.php?cmd=rss [L] #--new links page
RewriteRule ^resources.php$ index.php?cmd=links [L]
RewriteRule ^links.php$ /resources.php [R=301] #--new links2 page
RewriteRule ^resources2.php$ index.php?cmd=links2 [L] #--new results page
RewriteRule ^results.php$ index.php?cmd=results [L] #--careers page - 25-Mar-2013
RewriteRule ^careers.php$ index.php?cmd=careers [L] #-Root
RewriteRule ^residential-properties/$ /residential-properties [L,R=301]
RewriteRule ^residential-properties((/)([0-9]+))?$ index.php?cmd=divisionsRoot&mainDivision=1&page=$3 [L]
RewriteRule ^commercial-properties/$ /commercial-properties [L,R=301]
RewriteRule ^commercial-properties((/)([0-9]+))?$ index.php?cmd=divisionsRoot&mainDivision=2&page=$3 [L]
RewriteRule ^short-term-rentals/$ /short-term-rentals [L,R=301]
RewriteRule ^short-term-rentals((/)([0-9]+))?$ index.php?cmd=divisionsRoot&mainDivision=1&str=1&page=$3 [L]
RewriteRule ^buy/$ /buy [L,R=301]
RewriteRule ^buy((/)([0-9]+))?$ index.php?cmd=divisionsRoot&group=2&page=$3 [L]
RewriteRule ^rent/$ /rent [L,R=301]
RewriteRule ^rent((/)([0-9]+))?$ index.php?cmd=divisionsRoot&group=1&page=$3 [L] #--
#str/COUNTRY/SORT
RewriteRule ^short-term-rentals/([a-z_-]+)/sort-([a-z0-9-]+)((/)([0-9]+))?$ index.php?cmd=divisionsMain&mainDivision=1&country=$1&str=1&sort=$2&page=$5 [L] #str/COUNTRY/REGION/CITY/SORT
RewriteRule ^short-term-rentals/([a-z_-]+)/([a-z_-]+)/([a-z_-]+)/sort-([a-z0-9-]+)((/)([0-9]+))?$ index.php?cmd=divisionsMain&mainDivision=1&country=$1®ion=$2&city=$3&str=1&sort=$4&page=$7 [L] #str/COUNTRY/REGION/CITY/AREA/SORT
RewriteRule ^short-term-rentals/([a-z_-]+)/([a-z_-]+)/([a-z_-]+)/([a-z_-]+)/sort-([a-z0-9-]+)((/)([0-9]+))?$ index.php?cmd=divisionsMain&mainDivision=1&country=$1®ion=$2&city=$3&area=$4&str=1&sort=$5&page=$8 [L] #str/COUNTRY/REGION/CITY/AREA
RewriteRule ^short-term-rentals/([a-z_-]+)/([a-z_-]+)/([a-z_-]+)/([a-z_-]+)((/)([0-9]+))?$ index.php?cmd=divisionsMain&mainDivision=1&country=$1®ion=$2&city=$3&area=$4&str=1&page=$7 [L] #str/COUNTRY/REGION/CITY
RewriteRule ^short-term-rentals/([a-z_-]+)/([a-z_-]+)/([a-z_-]+)((/)([0-9]+))?$ index.php?cmd=divisionsMain&mainDivision=1&country=$1®ion=$2&city=$3&str=1&page=$6 [L] #str/COUNTRY
RewriteRule ^short-term-rentals/([a-z_-]+)((/)([0-9]+))?$ index.php?cmd=divisionsMain&mainDivision=1&country=$1&str=1&page=$4 [L]
#-- #--
#buy|rent/residential|commercial/COUNTRY/REGION/CITY/AREA/SORT
RewriteRule ^rent/residential-properties/([a-z()-]+)/([a-z()-]+)/([a-z()-]+)/([a-z,()0-9-]+)/sort-([a-z0-9-]+)((/)([0-9]+))?$ index.php?cmd=divisionsMain&mainDivision=1&country=$1®ion=$2&city=$3&area=$4&sort=$5&group=1&page=$8 [L]
RewriteRule ^buy/residential-properties/([a-z()-]+)/([a-z()-]+)/([a-z()-]+)/([a-z,()0-9-]+)/sort-([a-z0-9-]+)((/)([0-9]+))?$ index.php?cmd=divisionsMain&mainDivision=1&country=$1®ion=$2&city=$3&area=$4&sort=$5&group=2&page=$8 [L]
RewriteRule ^lease/commercial-properties/([a-z()-]+)/([a-z()-]+)/([a-z()-]+)/([a-z,()0-9-]+)/sort-([a-z0-9-]+)((/)([0-9]+))?$ index.php?cmd=divisionsMain&mainDivision=2&country=$1®ion=$2&city=$3&area=$4&sort=$5&group=1&page=$8 [L]
RewriteRule ^buy/commercial-properties/([a-z()-]+)/([a-z()-]+)/([a-z()-]+)/([a-z,()0-9-]+)/sort-([a-z0-9-]+)((/)([0-9]+))?$ index.php?cmd=divisionsMain&mainDivision=2&country=$1®ion=$2&city=$3&area=$4&sort=$5&group=2&page=$8 [L] #buy|rent/residential|commercial/COUNTRY/SORT
RewriteRule ^rent/residential-properties/([a-z_-]+)/sort-([a-z0-9-]+)((/)([0-9]+))?$ index.php?cmd=divisionsMain&mainDivision=1&country=$1&sort=$2&group=1&page=$5 [L]
RewriteRule ^buy/residential-properties/([a-z_-]+)/sort-([a-z0-9-]+)((/)([0-9]+))?$ index.php?cmd=divisionsMain&mainDivision=1&country=$1&sort=$2&group=2&page=$5 [L]
RewriteRule ^lease/commercial-properties/([a-z_-]+)/sort-([a-z0-9-]+)((/)([0-9]+))?$ index.php?cmd=divisionsMain&mainDivision=2&country=$1&sort=$2&group=1&page=$5 [L]
RewriteRule ^buy/commercial-properties/([a-z_-]+)/sort-([a-z0-9-]+)((/)([0-9]+))?$ index.php?cmd=divisionsMain&mainDivision=2&country=$1&sort=$2&group=2&page=$5 [L] #buy|rent/residential|commercial/COUNTRY/REGION/CITY/AREA
RewriteRule ^rent/residential-properties/([a-z_-]+)/([a-z()-]+)/([a-z()-]+)/([a-z,()0-9_-]+)((/)([0-9]+))?$ index.php?cmd=divisionsMain&mainDivision=1&country=$1®ion=$2&city=$3&area=$4&group=1&page=$7 [L]
RewriteRule ^buy/residential-properties/([a-z_-]+)/([a-z()-]+)/([a-z()-]+)/([a-z,()0-9_-]+)((/)([0-9]+))?$ index.php?cmd=divisionsMain&mainDivision=1&country=$1®ion=$2&city=$3&area=$4&group=2&page=$7 [L]
RewriteRule ^lease/commercial-properties/([a-z_-]+)/([a-z()-]+)/([a-z()-]+)/([a-z,()0-9_-]+)((/)([0-9]+))?$ index.php?cmd=divisionsMain&mainDivision=2&country=$1®ion=$2&city=$3&area=$4&group=1&page=$7 [L]
RewriteRule ^buy/commercial-properties/([a-z_-]+)/([a-z()-]+)/([a-z()-]+)/([a-z,()0-9_-]+)((/)([0-9]+))?$ index.php?cmd=divisionsMain&mainDivision=2&country=$1®ion=$2&city=$3&area=$4&group=2&page=$7 [L] #buy|rent/residential|commercial/COUNTRY
RewriteRule ^rent/residential-properties/([a-z_-]+)((/)([0-9]+))?$ index.php?cmd=divisionsMain&mainDivision=1&country=$1&group=1&page=$4 [L]
RewriteRule ^buy/residential-properties/([a-z_-]+)((/)([0-9]+))?$ index.php?cmd=divisionsMain&mainDivision=1&country=$1&group=2&page=$4 [L]
RewriteRule ^lease/commercial-properties/([a-z_-]+)((/)([0-9]+))?$ index.php?cmd=divisionsMain&mainDivision=2&country=$1&group=1&page=$4 [L]
RewriteRule ^buy/commercial-properties/([a-z_-]+)((/)([0-9]+))?$ index.php?cmd=divisionsMain&mainDivision=2&country=$1&group=2&page=$4 [L] #--
#buy|rent/residential|commercial/CATEGORY/COUNTRY/REGION/CITY/AREA
RewriteRule ^rent/residential-properties/([a-z,-]+)/([a-z()-]+)/([a-z()-]+)/([a-z()-]+)/([a-z,()0-9_-]+)((/)([0-9]+))?$ index.php?cmd=divisionsMain&mainDivision=1&country=$2®ion=$3&city=$4&area=$5&category=$1&group=1&page=$8 [L]
RewriteRule ^buy/residential-properties/([a-z,-]+)/([a-z()-]+)/([a-z()-]+)/([a-z()-]+)/([a-z,()0-9_-]+)((/)([0-9]+))?$ index.php?cmd=divisionsMain&mainDivision=1&country=$2®ion=$3&city=$4&area=$5&category=$1&group=2&page=$8 [L]
RewriteRule ^lease/commercial-properties/([a-z,-]+)/([a-z()-]+)/([a-z()-]+)/([a-z()-]+)/([a-z,()0-9_-]+)((/)([0-9]+))?$ index.php?cmd=divisionsMain&mainDivision=2&country=$2®ion=$3&city=$4&area=$5&category=$1&group=1&page=$8 [L]
RewriteRule ^buy/commercial-properties/([a-z,-]+)/([a-z()-]+)/([a-z()-]+)/([a-z()-]+)/([a-z,()0-9_-]+)((/)([0-9]+))?$ index.php?cmd=divisionsMain&mainDivision=2&country=$2®ion=$3&city=$4&area=$5&category=$1&group=2&page=$8 [L] #-CITY
#-REGION #buy|rent/residential|commercial/CATEGORY/COUNTRY
RewriteRule ^rent/residential-properties/([a-z,-]+)/([a-z()-]+)((/)([0-9]+))?$ index.php?cmd=divisionsMain&mainDivision=1&country=$2&category=$1&group=1&page=$5 [L]
RewriteRule ^buy/residential-properties/([a-z,-]+)/([a-z()-]+)((/)([0-9]+))?$ index.php?cmd=divisionsMain&mainDivision=1&country=$2&category=$1&group=2&page=$5 [L]
RewriteRule ^lease/commercial-properties/([a-z,-]+)/([a-z()-]+)((/)([0-9]+))?$ index.php?cmd=divisionsMain&mainDivision=2&country=$2&category=$1&group=1&page=$5 [L]
RewriteRule ^buy/commercial-properties/([a-z,-]+)/([a-z()-]+)((/)([0-9]+))?$ index.php?cmd=divisionsMain&mainDivision=2&country=$2&category=$1&group=2&page=$5 [L]
#-- #--
#rent|buy/CATEGORY/COUNTRY/REGION/CITY/AREA/SORT
RewriteRule ^rent/([a-z,-]+)/([a-z()-]+)/([a-z()-]+)/([a-z()-]+)/([0-9a-z(),.-]+)/sort-([a-z0-9-]+)((/)([0-9]+))?$ index.php?cmd=divisionsMain&group=1&country=$2®ion=$3&city=$4&area=$5&category=$1&sort=$6&page=$9 [L]
RewriteRule ^buy/([a-z,-]+)/([a-z()-]+)/([a-z()-]+)/([a-z()-]+)/([0-9a-z(),.-]+)/sort-([a-z0-9-]+)((/)([0-9]+))?$ index.php?cmd=divisionsMain&group=2&country=$2®ion=$3&city=$4&area=$5&category=$1&sort=$6&page=$9 [L] #rent|buy/CATEGORY/COUNTRY/REGION/CITY/SORT
RewriteRule ^rent/([a-z,-]+)/([a-z()-]+)/([a-z()-]+)/([a-z()-]+)/sort-([a-z0-9-]+)((/)([0-9]+))?$ index.php?cmd=divisionsMain&group=1&country=$2®ion=$3&city=$4&category=$1&sort=$5&page=$8 [L]
RewriteRule ^buy/([a-z,-]+)/([a-z()-]+)/([a-z()-]+)/([a-z()-]+)/sort-([a-z0-9-]+)((/)([0-9]+))?$ index.php?cmd=divisionsMain&group=2&country=$2®ion=$3&city=$4&category=$1&sort=$5&page=$8 [L] #rent|buy/CATEGORY/COUNTRY/REGION/CITY/AREA
RewriteRule ^rent/([a-z,-]+)/([a-z()-]+)/([a-z()'-]+)/([a-z()-]+)/(([a-z(),.-]+)(-[0-9]+)?)(/|/1)$ /rent/$1/$2/$3/$4/$5 [R=301,L]
RewriteRule ^rent/([a-z,-]+)/([a-z()-]+)/([a-z()'-]+)/([a-z()-]+)/(([a-z(),.-]+)(-[0-9]+)?)(/([\d]+))?$ index.php?cmd=divisionsMain&group=1&country=$2®ion=$3&city=$4&area=$5&category=$1&page=$9&etc=test [L]
RewriteRule ^buy/([a-z,-]+)/([a-z()-]+)/([a-z()'-]+)/([a-z()-]+)/([0-9a-z(),.-]+)/$ /buy/$1/$2/$3/$4/$5 [R=301,L]
RewriteRule ^buy/([a-z,-]+)/([a-z()-]+)/([a-z()'-]+)/([a-z()-]+)/(([a-z(),.-]+)(-[0-9]+)?)(/([\d]+))?$ index.php?cmd=divisionsMain&group=2&country=$2®ion=$3&city=$4&area=$5&category=$1&page=$9&etc=test2 [L]
#RewriteRule ^buy/([a-z,-]+)/([a-z()-]+)/([a-z()'-]+)/([a-z()-]+)/([0-9a-z(),._-]+)((/)([0-9]+))?$ index.php?cmd=divisionsMain&group=2&country=$2®ion=$3&city=$4&area=$5&category=$1&page=$8 [L] #rent|buy/CATEGORY/COUNTRY/REGION/CITY
RewriteRule ^rent/([a-z,-]+)/([a-z()-]+)/([a-z()-]+)/([a-z()-]+)/$ /rent/$1/$2/$3/$4 [R=301,L]
RewriteRule ^rent/([a-z,-]+)/([a-z()-]+)/([a-z()-]+)/([a-z()-]+)((/)([0-9]+))?$ index.php?cmd=divisionsMain&group=1&country=$2®ion=$3&city=$4&category=$1&page=$7 [L]
RewriteRule ^buy/([a-z,-]+)/([a-z()-]+)/([a-z()-]+)/([a-z()-]+)/$ /buy/$1/$2/$3/$4 [R=301,L]
RewriteRule ^buy/([a-z,-]+)/([a-z()-]+)/([a-z()-]+)/([a-z()-]+)((/)([0-9]+))?$ index.php?cmd=divisionsMain&group=2&country=$2®ion=$3&city=$4&category=$1&page=$7&etc=TEST [L] #-REGION #rent|buy/CATEGORY/COUNTRY/SORT
RewriteRule ^rent/([a-z,-]+)/([a-z()-]+)/sort-([a-z0-9-]+)((/)([0-9]+))?$ index.php?cmd=divisionsMain&group=1&country=$2&category=$1&sort=$3&page=$6 [L]
RewriteRule ^buy/([a-z,-]+)/([a-z()-]+)/sort-([a-z0-9-]+)((/)([0-9]+))?$ index.php?cmd=divisionsMain&group=2&country=$2&category=$1&sort=$3&page=$6 [L] #rent|buy/CATEGORY/COUNTRY/
RewriteRule ^rent/([a-z,-]+)/([a-z()-]+)/$ /rent/$1/$2 [R=301,L]
RewriteRule ^rent/([a-z,-]+)/([a-z()-]+)((/)([0-9]+))?$ index.php?cmd=divisionsMain&group=1&country=$2&category=$1&page=$5 [L]
RewriteRule ^buy/([a-z,-]+)/([a-z()-]+)/$ /buy/$1/$2 [R=301,L]
RewriteRule ^buy/([a-z,-]+)/([a-z()-]+)((/)([0-9]+))?$ index.php?cmd=divisionsMain&group=2&country=$2&category=$1&page=$5 [L] #rent|buy/COUNTRY
RewriteRule ^rent/([a-z,-]+)/$ /rent/$1 [R=301,L]
RewriteRule ^rent/([a-z()-]+)((/)([0-9]+))?$ index.php?cmd=divisionsMain_categories&mainDivision=1&country=$1&group=1&page=$4 [L]
RewriteRule ^buy/([a-z,-]+)/$ /buy/$1 [R=301,L]
RewriteRule ^buy/([a-z()-]+)((/)([0-9]+))?$ index.php?cmd=divisionsMain_categories&mainDivision=1&country=$1&group=2&page=$4 [L]
#-- <files 403.shtml="">order allow,deny
allow from all</files> deny from 173.245.84.49
deny from 92.40.44.99
deny from 92.41.197.133
deny from 41.58.53.131
deny from 41.184.129.141
deny from 112.135.153.58
deny from 41.138.169.191
deny from 41.58.19.87
deny from 199.58.164.113
deny from 41.71.158.188
deny from 81.149.227.17
deny from 95.211.231.222
deny from 41.58.196.39 Thanks in advance!0 -
Adwords & Bingads? How to link?
Hi all! I am new to MOZ and i am trying ot set up my first client: bingadsm, adwords, social and google analytics. Only problem i am having is to link bingads and Adwords, anyone has an idea on how to solve this? Thanks in advance! Sandra
Paid Search Marketing | | EyeonResponse0 -
Google Adwords
Hi, Is there any tool that tells you if a domain has paid results in Google? I need to find out if a certain domain is showing in the paid search results for any keyword. I tried to from the question clear enough, I don't know how to explain it better.
Paid Search Marketing | | cvissi0 -
PPC question for the experts
I know this is paid search but since Moz had a section for it, I thought it would be ok to ask. 🙂 According to: http://support.google.com/adwords/answer/2497836?hl=en Broad match modifier +tennis +shoes Ads may show on searches for tennis shoes
Paid Search Marketing | | MattAntonino
buy tennis shoes
best shoes for tennis Ads won't show on searches for running shoes
tennis sneakers I'm using (for a client) +wedding +photographer. It should show on wedding photographer hire a wedding photographer best wedding photographer in dallas It should not show on photographer in Dallas become a photographer dallas pictures But it is. Why would this happen? Isn't that exactly what it says it won't show up on? Also, Google writes: Don't leave space between the plus sign (+) prefix and the word you're modifying! •Correct: +leather +shoes
•Incorrect: + leather + shoes
•Incorrect: +leather+shoes Yet the client was told by Google the opposite. "I spoke with Google and they confirmed that the space after the plus and before wedding (“+ wedding”) would notrequire “wedding” to show up." How on Earth does this reconcile or make ANY sense? ETA: This is fairly clear to me: Be sure there are no spaces between the + and modified words, but do leave spaces between words. The right way to do it: +formal +shoes. The wrong way to do it: +formal+shoes. http://www.google.com/ads/innovations/bmm.html0 -
AdWords *free* vouchers hurt SEO?
Maybe it was the penguin, or maybe it was Panda, but around about the time of the three updates close together and the rumoured 'parked domain' update that went wrong, I used a free adwords voucher. The site in question used to rank for practically every search term relevant to the niche. Now, I can search back to 60 pages in Google results and nothing. Now, I know its not been de-indexed, it still there when I search for info:TheDomainInQuestion.co.uk It also has 6 site links when searching for the url alone. Each and every page is hand written original content built up over many years and also edited and updated regularly. On linkdetective, I have a very nice rainbow type graph regarding the type of links and also a very very good spread of anchors. 118 different phrases pointing in and aside from one site that linked to me sitewide (16000+ but since removed and now down to 3300 and dropping almost daily). Even with that, the highest percentage of anchor text was 20%. Basically, gone through practically everything that is available on the web about combating penguin and panda, yet the site kept dropping and has disappeared completely for keyword phrases. Might sound a bit paranoid, but could Google have done this on purpose to try to make me carry on with adwords?
Paid Search Marketing | | NinJaSkrtel0 -
Downtrodden Adwords Quality Scores -- Really?
Wow! 93% of our Adword keywords in our new campaign received a Quality Score of 4 or less. That means most of the keywords aren't showing. I received the quick answer from our Adwords advisor that, "Quality score is created from a variety of factors ... etc." Yes, I know that by reading Google's documentation. I dug deeper into the data. When I looked at keywords dashboard for this campaign, what vexes me is that it's all about "Keyword relevance: poor". That is repeated time and again in the keywords hover, bubble pop-up in Adwords. "Landing page quality: no problems". "Landing page load time: no problems". 63% of keywords have quality score = 3 29% of keywords have quality score = 4 We have thousands of keywords that are electronic part numbers. All keywords use phrase matching. We use dynamic keyword matching in the ads. I dug deeper. I chose random keywords (and corresponding landing pages) from lower quality scores (1,2,3,4) and higher scores (5,6,7,8,9,10). What is the difference? Examples: Quality score 1 = http://www.usbid.com/parts/LM2901 2 = http://www.usbid.com/parts/BZX84-A20 3 = http://www.usbid.com/parts/MAX4796 4 = http://www.usbid.com/parts/TMP302A 5 = http://www.usbid.com/parts/LTC4267-3 6 = http://www.usbid.com/parts/CAT1161LI-28-G 7 = http://www.usbid.com/parts/DS1216C 8 = http://www.usbid.com/parts/R10S-E1Y1-J5.0K 9 = http://www.usbid.com/parts/208M822-19B11 145785-000 10 = http://www.usbid.com/parts/TP3-PNEU-0.250 243362-000 Notice URLs with score 9 and 10 have url-encoded space (%20) -- just pointing it out. What is the difference between these pages that have such different quality score? And, interestingly enough, the majority of example keywords in the Urls above (LM2901, BZX84-A20, etc) have zero impressions and zero clicks thus far. Yes, the keywords have low traffic because this is exactly what people search for an purchase when making a B2B component buy. It's all about the exact part number. **I'd love specific suggestions of how to improve quality score of pages with a 3 or lower! ** Thanks kindly, Loren
Paid Search Marketing | | groovykarma0 -
Adwords Keyword Research - Impressions, CTR
Hello, In my Adwords Keyword Research (spending $300 to find out any keywords I'm missing using mostly exact match keywords) am I looking for impressions or Click Through Rate, or both? Please explain.
Paid Search Marketing | | BobGW0 -
Super weird stuff in Adwords!
Sup people, Check this out, I found a keyword from the search query report in Adwords, its had over the last month 120,000 impressions and its long tail ish (4 words). Now when I check the keyword tool it says less then 10, when I check Google insights nothing. So I check if EMD is free and it is, so now im really interested! Speak to Google account manager about it he says yeah its super weird, checks account to make sure its not coming from display network and it isn't, so we add the keyword from search query report as a exact match and let it run, this is the second day, yestarday when we added it it done 4000 impressions, today so far its done 500. Whats the score, does it sound like it is doing the traffic or do you think its some sort of bug in Adwords as other tools (keyword tool, Google insights) dont show the same result. The only thing I can think of is, its just kicked in on Google suggestions but not 100% other then that I don't know.
Paid Search Marketing | | activitysuper0