Advice about resource points
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Hi there,
We're an online booking portal for the hair and beauty industry, and also provide salon management software. We're thinking of creating a separate subdomain on the main site, probably along the lines of salons.example.com as a resource point and advice centre for salons.
In it, I was thinking of featuring links and extracts from various blog posts I've written on salon marketing, downloadable white papers and featured videos we've created - a sample of each that you can click through to get all the bits on one page i.e. you click a see all vids bit to be taken to a page with all the vids on it.
This is very much conceptual at the moment (though we do have a fair number of resources on the blog and the like), but I'd love it all to be drawn into a helpful section for salons. I'd love to hear what you think about it and whether there are some other ways we might look into doing this. No right answers, hoping for a bit of a debate/advice around resource centres.
Thanks a million!
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I would use a subfolder instead of a subdomain
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Instead of having the viewers watch all the videos on one "videos" page, try to split them up into topics and have a article with related videos for each. Create a video sitemap and rank all those pages.
Just be careful not to copy/paste the a pre-existing piece of content, otherwise you'll get slapped with duplicate content penalty.
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