Pros vs Cons of Microsites
-
Prior to the most recent Google update, we noticed our microsites were indexing very well. The intent of these microsites was not to build link popularity for the primary sites, but simply to show up as additional results within search.
However, with the most recent Google update, we see the microsites are not indexing very well. And given the suggestion from Google that microsites should be avoided -- with the potential that the primary site be penalized if they are not -- it appears those microsites should be pulled down.
But on Bing/Yahoo, these microsites are still indexed -- and indexed very well.
So this begs the question: are microsites worthwhile? Do we think Bing/Yahoo will follow suit? Is it beneficial to perhaps tell Googlebot to ignore the microsites while allowing Bing & Yahoo to index them? Looking for some thoughts here...
-
Hi there,
We believe that microsites are handy to have In terms of linking root domains and definetly working well.
But obviously not get to penalized by google Hiding the fact that microsites are not connected the with the main site makes sence(registered to differnent names). getting served with a different server provider..
Frutiko Team
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Timeviewer vs teamviewer
Hi everyone, here the issue I need to know if you can help or not, a website called timeviewer.tv. Now the problem is, when you search for 'timeviewer', Google will tell you do you want to 'search for teamviewer instead'? I want people to be able to search timeviewer purely without the need to click on search for timeviewer instead. How can this be accompplished? Thanks everyone. Luca
White Hat / Black Hat SEO | | Luca_Tagliaferro0 -
SEMrush vs GA rankings drop since February and December 2018?
I am wondering if someone can help me understand what's going on with our site. We had a 50% drop in the number of keywords ranking from February 2018 to October in SEMrush. Looking at SEMrush, I am actually seeing a drop after 2/208 with many competitor's sites as well. We saw moderate improvement in November, but around December 6th, we started seeing a decline the number of keywords ranking again. In Google Analytics, there was a 10-15% drop in traffic after February 2018, which recovered September to December, but since early December, there is a drop again. In GWT, I am seeing something similar to analytics with impressions and clicks. We have done some SEO the past couple of years, but we have taken care to do things white-hat so as not to incur a penalty. We have also invested in writing content for our blog on a regular basis. Any thoughts?
White Hat / Black Hat SEO | | kekepeche0 -
Link Building vs. Straight Earning Links Discussion
Hello, I'd like to start a discussion on link building outreach techniques vs. just building a good website with good 10X content. I don't like to receive unsolicited emails in my inbox, so why should the people in my industry? Also, I've seen plenty of evidence of 10X content soaring without link building outreach. But link building isn't dead of course, so can you tell me your personal experiences either way and the ethics of what you do? I especially want to hear if you've had luck with just building good websites and being successful based on the content itself, but an open discussion of either side is welcome. Leaning towards just building good websites and letting the Google algo do it's thing. Would love to hear your experiences either way. Thanks.
White Hat / Black Hat SEO | | BobGW3 -
Question about "sneaky" vs. non-sneaky redirects?
One of my client's biggest keyword competitors is using, what I believe to be, sneaky redirects. The company is a large, international corporation that has a local office. They use a totally unrelated domain name for local press and advertising, but there is no website. The anchor text in the backlinks automatically redirects to the corporate website. Is this sneaky or not?
White Hat / Black Hat SEO | | JCon7110 -
Real Vs. Virtual Directory Question
Hi everyone. Thanks in advance for the assistance. We are reformatting the URL structure of our very content rich website (thousands of pages) into a cleaner stovepipe model. So our pages will have a URL structure something like http://oursite.com/topic-name/category-name/subcategory-name/title.html etc. My question is… is there any additional benefit to having the path /topic-name/category-name/subcategory-name/title.html literally exist on our server as a real directory? Our plan was to just use HTACCESS to point that URL to a single script that parses the URL structure and makes the page appropriately. Do search engine spiders know the difference between these two models and prefer one over the other? From our standpoint, managing a single HTACCESS file and a handful of page building scripts would be infinitely easier than a huge, complicated directory structure of real files. And while this makes sense to us, the HTACCESS model wouldn't be considered some kind of black hat scheme, would it? Thank you again for the help and looking forward to your thoughts!
White Hat / Black Hat SEO | | ClayPotCreative0 -
Blogger relationship - One Off VS periodic monthly blogging (which is best)
Good day all, I am interested in building relationships with my bloggers (i.e...people that are interested in my website and blog about it regularly). I would also propose to them the idea of blogging about our page regularly, perhaps recurring monthly. If the strategy is in place, could receiving links from the same bloggers each month cause any negative SEO effects? Thanks for your input.
White Hat / Black Hat SEO | | 90miLLA0 -
Separate Servers for Humans vs. Bots with Same Content Considered Cloaking?
Hi, We are considering using separate servers for when a Bot vs. a Human lands on our site to prevent overloading our servers. Just wondering if this is considered cloaking if the content remains exactly the same to both the Bot & Human, but on different servers. And if this isn't considered cloaking, will this affect the way our site is crawled? Or hurt rankings? Thanks
White Hat / Black Hat SEO | | Desiree-CP0 -
Link Building: High Ranking Site vs. Relevancy
Hello, When link building, is it acceptable to link with a site that has high authority but has minimal relevancy to our site? For example, if we sell nutritional products and the link exchange would be with a site that relates to free coupons, would that work? Also, if we are publishing articles on other sites, should we also publish them on our own site? Should we add "nofollow" if we publish them in our site?
White Hat / Black Hat SEO | | odegi0