How Would You Market A Photo Of Jay-Z Wearing Your Client's Apparel?
-
If Jay-Z was spotted wearing your client's sweatshirt, how would you maximize the marketing potential of this photo and opportunity to sell more sweatshirts?
-
If it does, or if it depicts something obvious, I'd certainly be getting that pointed to from any of the niche related forums out there. In whatever comments being made it would be nice if some unique terminology could be seeded regarding the description of the shirt he's wearing or regarding other aspects of the photo and include that unique word or phrase in the description of the garment on the client's site. That way, if someone does a search that includes that seeded word, it would help your client's site show up in the results for that search.
-
So do it surreptitiously and/or creatively. A paparazzi snapping a photo and then selling it to magazines or a widely available photo online is likely too wide spread for someone to have it easily removed. If you happen to reach out to a Celebrity Blogger and they mention "Looks like Jay-Z is out on the town looking good in what appears to be a {Insert clothing company} brand sweatshirt." Do you think they're going to stop the publicity? Even a facebook share of "Hey, is Jay-Z wearing one of our shirts?" without any link to your product page, just asking people what they think about it, could work. Now if you blatantly plastered photos with links saying "OMG Buy Our Sweatshirt Cause Jay-Z is wearing it!!!" then he'd probably have his people file something asking you to take it down.
-
I think you're asking for trouble with Mr Z's lawyers on that one.
If they catch you using him/his image in your advertising without expressed written consent (wearing apparel doesn't cover that), you'd be entering a world of pain.
-
Easy first step without even thinking... Blog post and/or outreach to well-known bloggers who specialize in star/celebrity news & gossip. Also shares of images & links to the related blog posts on every social media outlet we have an account/page on.
-
Does the sweatshirt say anything?
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
How to fix canonicalization so Google shows our company's website and not LinkedIn
I work for a company that builds and manages apartments. I would like to know how we can fix canonicalization. You see, we have been posting our company's blog articles not only on our company's website, but also on LinkedIn. When people search for one of our articles, Google is displaying the article for LinkedIn. Except, that's not what we want. I'd prefer for Google to display our company's website, to drive more traffic to our website and not LinkedIn. For instance I just Googled the title to one of our company's blog article "Great Leadership is about Influence not Authority." The first thing to show up was a link to see the article on LinkedIn. There was nothing referring to our company's website. Here is a link to the LinkedIn account where we have been posting the blogs: https://www.linkedin.com/pulse/great-leadership-influence-authority-mike-kaeding/ Here is a link to the same article, but on our company's website: https://www.norhart.com/blog/2018/08/08/great-leadership-is-about-influence-not-authority/ Why is Google showing the article for Linkedin and not our Company's website? Might LinkedIn have canonicalization over Google? If so, how might we be able to reverse this and drive people to our company's blog instead. Any ideas I'd greatly appreciate it! Thanks.
Conversion Rate Optimization | | mikleing0 -
Following on LinkedIn & Liking on Facebook, Will it Facilitate Advertising to a Specific Target Market?
My commercial real estate brokerage ie firm is targeting very specific lists of businesses. We send them emails regarding specific properties. For instance email to partners in law firms with 1-10 employees in the 10017 zip code. Response from email has been maybe a decent customer for every 1,500 emails. But it is inexpensive. We would like to try to reinforce and enhance the results by perhaps using social media tools such as LinkedIn and Facebook. Would it help us eventually advertise to our very specific segments if we Facebook like the individuals we are targeting? We would like both the individuals and the company pages. Any utility to this? We would also follow the individuals on LinkedIn. In a perfect world we could advertise posts of below market, especially desirable properties to our target market; the same people we are emailing to on a regular basis. We are generating the emails through a CRM called "ZOHO" which we find very useful. Is it worthwhile to add a social media element to our marketing effort? While the email has been very inexpensive and shows signs or being effective, the amount of effort to compile the lists and set up ZOHO was monumental. Looking forward to feedback, thanks everyone!!!
Conversion Rate Optimization | | Kingalan1
Alan0 -
Is there a way to drill down on Facebook Audience's interests AFTER ad has run?
Howdy, folks. So, Everyone knows that we can create custom Facebook audience with all the filters, interests and behaviors and see what audience "consist of" in FB audience insights. That's all nice and dandy, but here is my situation: So, I "build" the audience the best way I can, run the ad, have, let's say average results. Theoretically (especially if audience is broad), I would be able to get better results if I was able to see which segment (by interests or behaviors) of targeted audience performed best. And then run another ad to narrowed down audience. But, as far as I understand and know, there is no way to do that. FB reporting only provides breakdowns on age, gender, location, devices and couple more things. So, is there way to get that data? P.S. If I'm still confusing, here are couple examples: I run ad for audience who have interest in football OR meat OR potatoes (let's say because I sell meat and potatoes dish for football players :D). So, is there way for me to find out which interest group performed best without running three separate a/b/c test campaigns (imagine if i have 20 "OR" interests)? I run ad for audience of male, between 22-44 age. Is there way to find out which interests group in this audience performed best?
Conversion Rate Optimization | | DmitriiK0 -
Please can anyone recommend any GOOD 'TRAFFIC BUYING COMPANIES ?
Hi Guys I really need some help here I am looking for some good traffic buying companies where we can buy traffic from that can will help us to generate leads from our own website. We want to 'buy traffic' that is targeted and generate leads from our website. We are running Google ad words but it is now becoming more and more expensive to run! Please can anyone recommend any good companies ? Thanks Gareth
Conversion Rate Optimization | | GAZ090 -
I've got one good offer (I think) from one site that i want to advertise my site and i have few questions
Hi guys, I've got one good offer (I think) from one site that i want to advertise my site and i have few
Conversion Rate Optimization | | WayneRooney
questions. How can i test the results of the ads ?
Do i check all the datas only trough Google analytics ?
Can i check the CPM or the CPC with Google analytics ? Any tips or recommended tools will be more then welcome. Thanks guys0 -
Tips on marketing actual "Products" rather than "SEO Advice"?
First of all I just want to say that I love SEOMoz, it's by far the best no-BS resource for SEO and online marketing information in general on the entire Internet, and well worth the money. HOWEVER, one beef I am starting to have with it recently is... Most of the content being generated is becoming about "how to market to marketers" or "selling SEO" rather than actual advice or focus selling general products or services. By this I mean that all the new trends towards pumping out content based on research, making fancy infographics etc. etc. are all well and good for those who are trying to market their marketing or SEO talents in general but not THAT applicable to traditional online storefronts. I work for a fairly large company that sells tickets for theme parks/attractions/tours etc. and SEOMoz was a huge help initially for a recent site redesign, but now every time I log on to check for fresh content it's seemingly a repeat similar advice on how to get links or traffic for an SEO business. I don't mean this to come off as a whine because as I said SEOMoz is wonderful, but I've conducted endless site searches for (recent) information on traditional online marketing etc. and the ratio just seems to be...off. Anyone else feeling this way?
Conversion Rate Optimization | | ExperienceOz0 -
Keeping pages indexed but making sure they fill out a form before access - confusing Q's
OK so let me break down this little scenario we have going on. I work for a b2b company so we have a lot of gated content that is behind a form fill out - this is how we get a lot of our lead generation. Some pages that we have behind the form are showing up in search which allows people to view the documents bypassing the form. At first I thought, well why dont we just no index that page so that it does not appear in search. But then I thought it would be smart to keep the pages indexed to keep the SEO value, Is there a way to keep these pages indexed but make sure that when they click the link in the SERPS that they need to fill out the form in order to gain access to the document? Something on the backend that checks to make sure that the referral URL was completed or something like that? Anybody deal with this before?
Conversion Rate Optimization | | PatBausemer0 -
Can Changing Meta Descriptions Negatively Impact SERP's?
I have just had a page start ranking well in key SERP's and I would like to change the meta description and add a price as we are extremely competative in that line. Could changing the meta description now a page is ranking negatively impact the SERP placing? Does anyone have any experience with this?
Conversion Rate Optimization | | robertrRSwalters0