How Many SEO Clients Do You Have?
-
Hello Mozzers,
I'm wondering how many clients or SEO customers you all oversee? Do you execute on your own? Do you collaborate on every client or is one person responsible for their own.
Thanks
-
Thank you for the in depth response. I agree with you and EGOL that it depends on the type of client and size.
You have definitely given me a lot to consider. I'm starting to think I need to audit my own role and come up with a more strategic approach to how I handle each client. And your advice on how to "outsource" or manage parts that I am not personally executing on is helpful.
-
We own our website and do all content creation, online-offline marketing ourselves. Basicly we are not selling any inteligence we have. We are still learning.
Frutiko Team
-
TheOceanAgency
I think EGOL says a lot with his comment re types of sites. An ecommerce site will typically take more time and attention than a 15 page attorney site. Sites that are large, publish a lot, have a reference type role, etc. are others that require more time and attention Do you have a role in development or are these all fully completed sites? Do you have a developer who assists you with changes, etc.? Can you take specific SEO needs to a developer who can execute the more complex items?
We are an agency and our staff is not set up as handling X # of clients but having varying roles. Within those roles, we are all constantly learning the roles of others. An example is copywriters learn SEO, HTML, etc. Our head of Local is quite competent at handling full site 301's and she is not a developer - she was taught by our head of dev.
For you, if you do not have a process and are instead running "helter skelter" it will be more difficult. So, let's break it down based on what you have here (and I am sure you have other "roles" you take on from time to time as needed.)
Onsite Optimization: Assuming you did not take on 9 new clients with bad on page, you should get to a place where the on page, on site is fairly stable. (Your data gathering/reporting should show when there is a problem). If you are having to redo onsite regularly, there is a problem that needs to be handled - what is causing it to be unstable? (CMS issues for example).
With link building, what are you doing there and what are you outsourcing? This is very labor intensive role and may not be a highest and best use of your time as an SEO professional. (Remember, whomever is doing it, you must inspect what you expect.) You state that **"...with some outsourcing when it comes to content creation (things like infographics, articles and some linkbuilding efforts)." **For us, we create a lot of content and that is why we have a copywriting team and a director of media who oversees that role. Beware if you are getting too involved with how the outsourced pieces are done - have a result you want and do most of your input at the beginning and not on correcting at the end.
Last, you handle monthly reporting. This, too, is one of those that when handled correctly in the beginning, should have little impact on your time. If you are spending a lot of time on it, then I would guess you do not have it set up in a cogent and manageable way. Usually, each client is getting something different as opposed to a more standardized reporting with specific 'unique reporting' that is set up early in the relationship.
If, your role is also taking all the data, deciding what is wrong/right, then creating a plan of attack, then meeting with the clients, etc. You are likely overburdened and have a role that needs to be organized. NOTE: I am NOT saying you are disorganized; I am saying the role may be. There are lots of ways this happens, but typically in an agency that is less mature, you take on clients at a lower cost to them. In order for the agency to profit some will just provide less resources; worse than that is when they just do not deliver on their promises.
So, I am guessing there is no "answer" in what I have given you. Hopefully, I have given you some things to think on and a way that you might be able to be of greater benefit to the agency - creating an organized role to minimize waste of resources.
All the best,
Robert
PS As to ration of in-house to outsourced efforts: I only outsource one thing and that is SEO Audit backup. When I do an audit, I go outside to one of three or four Moz top rated SEO pros and have them do back up audit for me. Not a full audit, but an overview of mine for errors or omissions. (And, rarely, for a second audit if there is apt to be a question in a legal or more complicated sense.)
-
I think that it depends upon the types of sites you are working on.
We work on one large info site and a couple very small niche retail sites. Two people, full time, almost 100% content creation.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Who's going to Pubcon Las Vegas in October 2015? I'm looking to connect with programmers, seo and link building providers.
Hi Moz Members, We are heading to PubCon next month. We are a marketing agency looking to connect with providers that can help us service our clients with website development and seo. Please drop me a line at [email protected] with your contact information and blurb about your company/services. Thanks! K
Link Building | | kjseo0 -
Media Kit for SEO?
I am working with a company that gets a significant amount of press, but often we do not get links from these articles or the articles do not have the best anchor text. Any suggestion, tools, or articles that help optimize this exposure to for seo benefits?
Link Building | | jkosarek0 -
Paid Press Releases: Good for SEO or bad?
Press release services like prweb.com and emailwire.com seem to work, but are they a good idea?
Link Building | | aj6130 -
SEO advice for Link roundup
I publish a link roundup on my company blog on weekdays.
Link Building | | maribha
Example: http://www.shack.co.in/blog/argolinkroundups/daily-trail-game-jams-future-of-mapping-and-chomsky-on-education/ I do this using a Wordpress plugin created by Project Argo for NPR news websites. Right now, these link roundup pages have a very low authority score. Could you suggest a checklist of things to keep in mind while doing SEO for link roundups? Thanks, Abhiram0 -
Are Dealer Reciprocal Links Hurting My SEO?
We are a manufacturer of fireplaces that sells our product through a series of nationwide distributors. We have a link to each of our distributors, who also have links to us, on our website under a "Where to Buy" tab. If we were to remove these links and instead provide contact information, would this significantly help our SEO?
Link Building | | JBell0 -
How can I convince my clients with smaller budgets to invest in Link Building?
Hi All, Basically over the last few months I have been working for a company that is mainly a dev house but are looking to expand their SEO clients further. At the moment because of the only recent focus on SEO we have a lot of clients who only pay for monthly reports, on page optimisation and some PPC. My question is, how can I show the clients that investing in Link Building is probably the next step and something they need to do if they wish to further progress their SEO campaign. I have written up a link building proposal to show them the advantages of Link Building, but any other ideas would be very much appreciated. Thanks,
Link Building | | SEOAndy0 -
Tagged pages showing too many links
I'm confused - seo moz crawl shows I have lots of pages with too many links. 150 - 200 or so. I'm not sure how any of my pages can have that many links and they don't appear to to me. Here's an example: http://www.musicliveuk.com/tag/wedding-entertainment They all appear to be 'tag' pages. These pages are blocked by meta robots anyway so is this a problem and how do I fix it? I also am very confused by rel canonical. I have 300 odd pages with this warning. Is this good or bad? Plesae help!
Link Building | | SamCUK0 -
My customer needs to change hosts! What part of the SEO process should I worry about most? Backlinks?
I just hired an agency to build quality backlinks and articles....should I worry about the new webhost? Should I wait? Ill assume if the page names are the same, all will be good. What if they change? Newbie Help! Thanks Mozzers.
Link Building | | Giggy0