To 301 redirect or not...
-
Hi guys i'd like to get your opinion on this.
We currently have two sites, site A is the old one with PA44 and DA33. Site B is the new one which is going to replace site A it currently has PA37 and DA24
Our plan for the future is to shut down site A and redirect all pages using 301 to the relevant pages on side B. Currently we have some links in place for a couple of keywords on site A to site B which seems to be working great for our ranking.
Now i'm wondering if this is maybe a good option, to give back links from A to B or will i pass through more link juice when redirecting everything?
(ps. both are e commerce sites hosted and registred with different companies)
-
Yes site a was a victim of Penguin last december but has been cleaned up since. But i will de double checking before we 301 everything
-
Does Site A also have a clean Link profile? Doing a 301 will pass any bad links over to the new site. FYI
-
Hi,
A hit as in raise the authority. It's recommended that you 301 over time anyway so it sounds like you've got a plan that's going to work well. Hummingbird unfortunately isn't going to remove top spots as its not what its aim is. Penguin 2.1 may as its a bit more focused on spam removal.
Good luck.
-
Hi guys, thanks for your feedback. Site A is very similar to B as it sells the same products (same company). B is the brand name of the company so it's only logical to use that. Site B has a pretty clean linking profile with only few links at the moment. The link i pointed from site A pushed one of our main keywords to 4th place in page one hence i'm slightly reluctant to 301 everything right away
But i guess this wouldn't undo our results if done correctly. I'm also thinking some of the movement in ranking might have to do with hummingbird which might be finally taking down our competitors that where lucky enough to escape penguin.
Also Chris, can you explain what you mean by "a bit of a hit on authority" do you mean a positive hit or do you recon it will go down first and then back up?
-
All though many argue total white hat not to interlink if you do redirect SITE A to site B you will find a bit of a hit on site B's authority. I've seen it done a few times and work well especially if the content it the same/similar. 301 is telling Google "this is the permanent new home of this page".
If you're planning on shutting down Site A and Site B is similar content I don't see why a 301 wouldn't work.
301 and links technically work about the same on passing link juice its more a case of what work better for the situation.
As touched on by Gary whilst this is great it can also have longer term problems though that's not a guarantee that your page will rank. It depends if you want to stay completely white hat or more a bit more grey though if you ask me there is no white hat only shades of grey..
As I always recommend lots of research and advice never hurt and once you've got it all you can then work on an informed choice.
Good luck.
-
Its not a great Idea to interlink in the first place and you can get a Google Penalty for that.
301 Redirecting can be very powerful as the links that point to Site A will now point to site B directly. Plus all the links that site B might already have.
One powerful site is better than two not getting full attention.
However as I have said many times, Google is on a rampage and it seems wise to have a backup site these days if you get hit by a penalty.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
301 redirects for all urls - legal dispute
The website in question is a very high traffic website with substantial credibility in it's subject matter (sorry, can't share more details) that delivers an overwhelming majority of traffic from SEO, much of which is new visitors. A legal dispute has resulted in both parties agreeing to forward a percentage of the total URLs to alternative websites (only 1 website for each party). All URLs for the domain will be forwarded elsewhere. It does not make sense to me that the "sum of the parts" will be as strong once the redirects are implemented but I am looking for feedback. It is fair to say that the alternative domains of each party are no where near as strong as the domain being "parted out." Will the SEO juice be distributed to each domain in full? Will both parties lose out substantially? Feel free to ask for clarifications and I'll do the best I can given the legal parameters. Thanks.
Technical SEO | | ReachMaineAgency0 -
Robots txt. in page with 301 redirect
We currently have a a series of help pages that we would like to disallow from our robots txt. The thing is that these help pages are located in our old website, which now has a 301 redirect to current site. Which is the proper way to go around? 1- Add the pages we want to disallow to the robots.txt of the new website? 2- Break the redirect momentarily and add the pages to the robots.txt of the old one? Thanks
Technical SEO | | Kilgray0 -
Best Practice - Disavow tool for non-canonical domain, 301 Redirect
The Situation: We submitted to the Disavow tool for a client who (we think) had an algorithmic penalty because of their backlink profile. However, their domain is non-canonical. We only had access to http://clientswebsite.com in Webmaster Tools, so we only submitted the disavow.txt for that domain. Also, we have been recommending (for months - pre disavow) they redirect from http://clientswebsite.com to http://www.clientswebsite.com, but aren't sure how to move forward because of the already submitted disavow for the non-www site. 1.) If we redirect to www. will the submitted disavow transfer or follow the redirect? 2.) If not, can we simply re-submit the disavow for the www. domain before or after we redirect? Any thoughts would be appreciated. Thanks!
Technical SEO | | thebenro0 -
301 redirect from sites closing down
Hi We have around 10 supplementary sites that have links to our site which are now closing down but are out of our control. We could have access to their domains so how could we maintain the link juice from these old sites which are going to our new site? However there will be no websites left on these old supplementary just domain names
Technical SEO | | ocelot0 -
Where to put 301 redirects in Magento?
I will be changing the URL structure in a magento store from "base/category/subcategory/product" to "base/product" which means i have to make over 1000 URL 301 redirects so our old links still work. Should i put the redirects in a .htaccess file so they stay intact no matter what or should i just put them in with all the other rewrites (in Magento 's URL rewrite manager)? Thanks
Technical SEO | | tilenkrivec0 -
IIS Server Load for 500 Page Level 301 Redirects
We are migrating content from 10 sub domains to our www site. On an IIS sever, what is potential server load impact, if any, for setting up 500 plus page level redirects?
Technical SEO | | DigitalMkt0 -
301 redirects for individual products - should I keep the old ones?
Hello We are just now starting up a niche site that will be the new home for a large group of products from an old site. Apart from straight up informative text links, we have set up 301 redirects for the 100 most important products from the old to the new site. Right now, we are in a transition period where we openly tell our visitors that we have a new site for this certain group of products. My question is: for how long should we keep the products on the old site? Can we remove them straight away, since our intentions of the 301 redirects is to preserve the serp positions for the most important products? Does it matter to google if we let the products remain on the old site for a while? Regards
Technical SEO | | jsigwid
Oskar0