Please critique my seo packages page on my website
-
Hello,
I think there is a lot of room for improvement to my SEO packages (analysis) page on my website. Visit it by clicking here.
I've always done SEO for our own business, so I'm new to this. Any help is appreciated.
btw: I'm going to redo the chart on the page. I don't think profit and sales would ever compare like that. Thanks.
-
So you think, you are a seo specialist? Really!
-
Agree with most of the above.
And I'd add a more basic critique. I read the page twice, but am still unclear what I get for 3 months @ $350. Is it just analysis and no implementation? Few clients will wait that long for an analysis. Many expect to see analysis AND implementation AND and results....um...yesterday.
There are also a few unhelpful typos.
-
I agree with all above.
Think goals with every page of your website. For whom (target) is the page and what do you want them to do (goal) on your page. Lots of potential customers late in the sales funel (1) do already know what they want and what it is. Others need more explaining and need te be informed more (2).
-
Needs to know only what the benefit is working with you and need to fill in a telephone number so you can call them and close the deal
-
Need more information and want to be informed more (do not drown them though). You could offer them to download an whitepaper for instance.
-
-
Hey Bob,
How about making things a bit simpler for your potential customers? I'd suggest expandable bullet points, and you can include a piece of text within a point and have it function with the help of JavaScript. It'd look a lot more neat and clean.
I'd also show off others' testimonials, what others think about me and my services, and more importantly, what results I've achieved for others.
Best of luck!
-
Like Peter mentioned you have a lot of text. It is up to you but you may want to offer something free like a whitepaper.
I like your page http://bobweikelseo.com/ highlighting all your services. I like the call to action from that page.
Good Luck
-
Hi Bob
Looking at the page on your site, my first thought is that there is far too much text and information at this initial stage of your conversation with your potential customer for them to be able to process.
I would look at breaking down the page into a series of simpler bullet points outlining what you provide and avoid going into lots of detail.
Whilst I appreciate your motive for doing this will be the desire to be transparent with your potential customer, I think in many cases, they will neither understand or be concerned with how you are going to do their SEO (including the details of how many hours you will be spending), but will be more concerned with the benefits you will provide them with and the outcomes of your work for them.
I'm not sure that is what you want to hear and others may disagree with my thoughts, but I hope my thoughts are helpful.
All the best to you. Peter
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Looking For A reliable Korea Based SEO Agency
Hey everyone, my company is looking for a reliable SEO agency to help with our Korean site. I was wondering if anyone had any possible positive experiences with one? Carl
Industry News | | geekdesign0 -
Has anyone been to SMX or any other SEO Conference?
Hello All, I have been given the opportunity to go to several conferences. But like most SEO guys, I have a tone of work, and need to use my time sparingly. The one conference that has peaked my interest is SMX. I was wondering if anyone has been to SMX before and if they recommend it. Also if anyone has any other conferences they would recommend, preferrably on the east coast, that would be interesting please let me know. Any answers are appreciated. Thank you.
Industry News | | Asher1 -
Mobile Website Creator - Any Advice & Recommendation?
Hi, I think more people are using mobile for searches now and it is wise to have a mobile version of our website. Anyone has got any good recommendation? I came across Dudamobile and i am just wondering anyone using it?
Industry News | | chanel27
Any reviews?
It cost about $9 monthly paid plans to create a website
Premium Plan $9/Month Click-to-call
Text your business
Mobile Map with directions
Ads Free & Customizable Footer
Your Own Mobile URL (m.yourcompany.com)
Email support
Bandwidth: unlimited
Page limit: unlimited
Mobile Site Analytics Anyone?0 -
SEO Consulting for Sex.com
Hello everybody, We are looking for someone to help us improve our SEO, more specifically on google.com. We seem to be getting positive results in general, but we are far from our objectives. We are looking for someone that could: Do a complete analysis of the site Write a report of the needed changes Proposed ideas to get better positioning Experience with adult oriented websites would be a great asset. We would repeat this process every 3-4 months to make sure we stay on top of our SEO strategy. Thanks!
Industry News | | ejodoin0 -
Two Industry giant has occupied the Google SE First Page.
I have seen just two websites on Google SE first page one with 4 and second one is with 6 internal pages on Coupon related question/niche . What it means Is this a Google Dance or temporary fluctuation. ? Why Google don't consider other sites to show on first page? Many pages from askvila.amazon, yahoo answers and facebook pages are shown on second and third pages.? Is this meant that there are a lack of quality websites/pages for this industry or query? What do you say? Here is the SERPs from Google US.(as on July 09) http://bitly.com/Md8JFW http://bitly.com/LaT9yD Thanks Alex
Industry News | | alexgray0 -
SEO Conferences - Which One(s) do you Attend ?
I have been in SEO since over 10 years now. And have been attending Pubcon since 2004 in Las Vegas. I think I have only missed 1. This year, I have been thinking of which conferences to attend and here are the options. I am looking for 1st hand experiences from people who have attended multiple conferences to kinda do a comparison. Here are the upcoming conferences by date. I am only listing the US Conferences. SES New York March 19-23* BlueGlass Los Angeles April 23-24* SMX Advanced Seattle Jun. 5-6* MozCon July 25 - July 27* SES San Francisco August 13-17* SMX New York | Oct. 2-4, 2012* Pubcon Las Vegas October 16 - 19* SES Chicago November 12-16* SMX Social Media Marketing Las Vegas | Dec. 5-6 Please let me know what conferences you have attended in the past and which ones of these people here are planning to attend ?
Industry News | | NakulGoyal1 -
Help needed compiling SEO career resources!
We're looking to put together all the best resources out there that offer advice to those thinking of starting a career in SEO and internet marketing, particuarly for graduates. So far we've got Rand's Whiteboard Friday and this post here: http://www.eatsleepsearch.com/2011/07/17/how-to-land-a-graduate-job-in-seo/ Can anyone point me in the direction of a few more good ones? I'm sure there'll be absolutely loads out there!
Industry News | | 9xbmarketing0 -
SEO Certification + SEO Experience = Ideal SEO Consultant ???
Since the responsibilities of SEO have increased so much, I think there has to be a kind of basic industry wide Certification / Degree system. Many people may argue that experince is much more important than certification but how about like any other trade or profession; we have (1) SEO Certification PLUS (2) SEO Experience for the Internet Marketers. One of the reasons, I get so many calls from people that they claim they are SEO experts and they are trying to sell their services to us, but when you talk with them, you can easily tell that they do not have any knowledge about it. But they sell the service to business owners that do not understand SEO. It is very sad to see small business owners believe those people.. and I understand it is business owners responsibility to check the background & portfolio of SEO agency, but wouldn't it be nice to have another credential that they can ask "are you also certified SEO"? what do you think about "Certified SEO" or "Certified Internet Marketing Consultant" concept? can there be an international or national organization to coordinate and superwise the certifications? Thanks, Lewis
Industry News | | CertifiedSEO0