What is the best way to change your sites folder structure?
-
Hi,
Our site was originally created with a very flat folder structure - most of the pages are at the top level. Because we will adding more content I want to tidy up the structure first. I just wanted to check what the best way to go about this was. Is it best to:
-
First configure all the new 301 redirects to point to the new pages, while leaving the actual links on our site pointing to the old pages. Then changing the links on the site after a few weeks.
-
Configure the redirects and change the actual links on my website at the same time to point to the new locations.
My thinking that if I go with option 1 route then I will give Google a chance to process all the redirects and change the locations in their index before I start pointing them to the new locations. But does it make any difference? What is the best wat to go about making this sort of change to minimize any loss in rankings, page rank etc?
Thanks for the help.
-
-
Cyklop Studio is correct. Definitely the second option.
301 your pages, change all links, then crawl your site so you can find any links you missed.
Imagine for a moment you moved to a new home. You go to the post office and forward your mail to the new home (i.e. a 301). Would you still keep asking everyone to send your mail to your old home (i.e. keep the old links)? No. You would update everyone you can, then as you notice forwarded mail you can contact those people or businesses you missed and alert them to your new address.
-
This is something I am considering doing as well with my site. I would really like to change to folder structure around. The biggest issue is some of my inner pages are ranking well in the SERPS and I want to continue that success even after the switch is done.
-
My gut feeling says #2. I'll spend the rest of this post thinking out loud why I think that one is there better option (though I don't think there is actually a 'wrong' and a 'good' option here, both have their advantages en disadvantages).
-
Both your visitors and the search engines will stop visiting the old URLs as fast as possible (saving you bandwidth on the redirects).
-
Less 'code overhead' regarding cases such as 'did I change that one already?'
-
You are treating search engine robots and human visitors equally
Love to see what others have to say about this!
-
-
definitely number 2.. if you leave the links, then your have conflicting information for Google. 1 saying it's been moved over here and 1 saying everything has is still where it use to be.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Best way to absorb discontinued brand/domain?
Our parent company is looking to absorb the domain of a brand we are discontinuing. The domain we want to absorb has a thousands of blog posts from 2010 onward. Much of the content is old but still high-converting. We would like to keep as much of the potential traffic as possible, but we don't want the parent website to become too large or lose credibility with too many 301 redirects. Any advice on the best way to do this?
Technical SEO | | NichGunn1 -
URL structure change for pages without traffic: 301 redirect or not ?
Hi, I am just starting with MOZ PRO and trying to handle the high priority issues, starting with pages with 4XX Client Error. I am wondering what we should do with pages with no traffic and no external links. For instance: So time ago we change the URL structure of our blog to a flatter one, and so eg we moved a page: from: domain-name/dla-rodzicow/poradniki/poradniki-po-markach/vilac/vilac-zabawki-z-dusza to: domain-name/dla-rodzicow/poradniki/marka-vilac/vilac-zabawki-z-dusza/ Still not very flat but this is not the point. MOZ PRO shows we are having internal links to the old url. According to MOZ PRO, we don't have external links. According to Analytics we have no traffic on the old page. So now we changed the internal link, and I am wondering whether we should 301 redirect the old page to the new one, or whether a sitemap update is enough for this kind of pages ? Thanks in advance for your help.
Technical SEO | | isabelledylag0 -
What's the best way to integrate off site inventory?
I can't seem to make any progress with my car dealership client in rankings or traffic. I feel like I've narrowed out most of the common problems, the only other thing I can see is that all their inventory is on a subdomain using a dedicated auto dealership software. Any suggestion of a better way to handle this situation? Am I missing something obvious? The url is rcautomotive.com Thanks for your help!
Technical SEO | | GravitateOnline0 -
On our site by mistake some wrong links were entered and google crawled them. We have fixed those links. But they still show up in Not Found Errors. Should we just mark them as fixed? Or what is the best way to deal with them?
Some parameter was not sent. So the link was read as : null/city, null/country instead cityname/city
Technical SEO | | Lybrate06060 -
URL Structure & SEO - Should we be using sub-folders?
Hi all, As part of our content marketing efforts we have run a number of initiatives in the past and created pages on the website to go along with them (also where the links for these particular projects point to). However, the URL structure isn't actually a reflection of where the pages sit on the site. Unfortunately I'm unable to provide a URL for reasons I won't bore you with, but here's an example: We recently ran a competition that was very successful in generating links. The URL for this is www.domain.co.uk/competition. However, the page actually sits within the About Us section - which is where all of our news and content marketing pages go - and uses a URL override. How much of an issue is this in regards to A) Our SEO in general?; and B) Ensuring we receive as much equity from the links we earn as possible? A brief explanation of what URL overrides actually are would also be useful! (We have a digital marketing agency who handle most of our SEO) Thanks in advance guys! John
Technical SEO | | NAHL-14300 -
What is the recommended or "best practice" Permalink Structure?
I have always been under the impression that by connecting pages to their parent pages as described in a.) below is best practice and makes sense to me. a.) yoursite.com/category/sub-category/product/ b.) yoursite.com/product But then i also understand the importance in terms of link juice being spread out across so many sub pages, and by using Example b.) you keep the link juice in tact. Your thoughts on this? Greg
Technical SEO | | AndreVanKets0 -
Best way to present a single image from a gallery?
Hi. I want to make a page for each image on my clients gallery, so that each image page will be indexed and rank. (It's a tattoo portal and theres a lot of traffic on specific tattoos) But as the setup is for now, the only way it will be different from the other image pages, is the H1 title. Can you guys give some examples on "spot on" galleries SEO-wise, i could draw some ideas from?
Technical SEO | | MichaelRoscoe0 -
Managing international sites, best practises
This question follows on from my earlier question http://www.seomoz.org/q/how-to-replace-my-co-uk-site-with-my-com-site-in-the-us-google-results My client owns www.blindbolt.co.uk for the UK site and www.blindboltusa.com for their US site. They will shortly be having a new site for Australia. They have just acquired www.blindbolt.com and have expressed an interest in using this as the main hub for all of their sites, i.e. http://uk.blindbolt.com, http://aus.blindbolt.com. The current, existing sites (e.g. www.blindbolt.co.uk) could be 301'd to the new locations. Could I have your thoughts please on whether to go down this route of having international subdomains , vs keeping the sites on separate top level domains? What should I take into consideration? Is google smart enough to return different subdomain results in different countries? Many thanks!
Technical SEO | | OffSightIT0