Blog Bounce Rate & Placement in Site Navigation
-
Hello,
I'm attempting to perform an SEO review of the blog on www.aplossoftware.com. Aplos Software sells financial software and the blog is intended to bring in new visitors to the site with the goal of eventually converting some of them to customers. Here's my questions:
1. On aplossoftware.com site navigation, the blog (http://www.aplossoftware.com/blog/) is currently linked to in the footer in the lower-right under 'Resources'. Do you suggest we keep the site navigation link to the blog in its current location or move it some place else in the footer or in the header?
2. The bounce rate for the blog is over 81%. What is a reasonable goal for a bounce rate for a blog on a business website? What are some tactics to improve the bounce rate?
3. Do you suggest including a call to action to sign up for a free trial on the blog home page and/or individual posts?
Thanks!
-
Do you suggest we keep the site navigation link to the blog in its current location or move it some place else in the footer or in the header?
If they are proud of this blog and want people to read it then it should have a link that is slappin' the visitors' face.
The bounce rate for the blog is over 81%. What is a reasonable goal for a bounce rate for a blog on a business website? What are some tactics to improve the bounce rate?
The best way to reduce the bounce rate is to give the visitor something juicy to click.
If you want people to read a second article then featuring the best posts that your visitors will want to see, in a way that visually stands out and mentally speaks to the visitor.
I would get rid of the wordcloud and change the category names to something more meaningful. For example: "Church"... I would make it "Church Accounting"..... "Payroll" would be "NonProfit Payroll". In the content manager I would change the visible title tag for this to "Church Accounting Software" and "NonProfit Payroll Accounting and Software".... Right now your title tags are simply "church" and "payroll". Add more detail to compete for better traffic.
The blog also need some visual appeal. I would change that tiny gray font to something larger, blue and clickable - put more space between the lines to make them more readable.
Do you suggest including a call to action to sign up for a free trial on the blog home page and/or individual posts?
Yes. And, a sign-up for people who want to receive an email message when a new blog post is published.
Do these guys get lots of questions about the software? If they do then "tips" might be good subject matter for the blog.
My response here is not an answer to your question. It is a starting point for a possible brain storming session with the client.
-
I suggest, on all of those issues, doing some A/B testing, like with visual website optimizer or similar.
Also, you may want to look at your in-page analytics in G/A to learn more about what folks are engaging with and then experiment from there.
Since there are infinite variations, getting some data through testing would be the way to go.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Text that appears when hovering over navigation tabs
Hi, I have a Wordpress website and want to delete or edit the text that appears when I hover over my navigation tabs. In my case, the text is always the same as the page title, but I don't know where to edit it separately. When I change the title of a page that is in the navigation, the text that appears changes too. So the general setting is that this text is the same as the page title. Does somebody have an idea where to edit this? Thanks!
On-Page Optimization | | Mat_C0 -
Blog On Company Website
I have a huge blog which is connected to a company website. This blog is full with dead links and spam comments. Is it worth to clean up? The website itself ranks very well in search engines. I'm amazed with all de spam that it still ranks. Do you think by removing all de dead links and spam the site will improve ranking in search results?
On-Page Optimization | | bill3690 -
Site Structure question?
Hey guys, Sorry for posting this again but the last thread got a bit too wayword. I'll sum it up better here. We're producing a WordPress theme every 3-6 months. Each is differently niched (eg: ecommerce, restaurant, magazine, etc...) Which option is better for our products going forward (even the ones we've yet to launch...eg...which method will get future projects more "trust juice" from google): A: create a subfolder for each theme eg: http://bigbangthemes.net/TicketLab_WP/wordpress-ticket-system & http://bigbangthemes.net/Showoff_WP/landing-page/ **This is currently what we're doing.**B: have them all under bigbangthemes.net/wordpress-themes/ eg: bigbangthemes.net/wordpress-themes/wordpress-ticket-system & bigbangthemes.net/wordpress-themes/showoff-startup-agency-theme Thanks for the help!
On-Page Optimization | | andy.bigbangthemes0 -
SEO for a Domain which contains Multiple individual sites
My website structure www.example.com (wordpress installation number 1)
On-Page Optimization | | kevinbp
www.example.com/forum/ (vbulletin installtion)
www.example.com/shop/ (wordpress installation number 2) Each of these individual pages contains a fresh wordpress/vbulletin installation with their individual admin control panel. Am i doing this website entirely wrong? Is my website considered as a single website or does Google classify it as 3 different websites? My Ranking page is, www.example.com, and by blog post is www.example.com/forum/blog. When i do a link within my blog entry to my main ranking page, does it count as external or internal link?0 -
Moving Site from HTTP to HTTPS
Hi, So the news is that Google has started giving more importance to sites with HTTPS i.e. it is now a new ranking signal. It says that as of now it affects fewer than 1% of global queries, and carrying less weight than other signals such as high quality content but it may decide to strengthen it as they would like to encourage all website owners to switch from HTTP to HTTPS to keep everyone safe on the web. In that case, what should we do? Switching from http:// to https:// means change in urls and low traffic. How to cope with it? Do we have to implement 'n' number of redirects? Regards,
On-Page Optimization | | IM_Learner3 -
One Company, Two Brands with Two Blogs, but One WP Panel for Blog?
I work with a company that has 2 brands. Both brands have separate sites (currently on a WP multisite install). We want each brand to have its own blog, but for ease of content creation have ONE wp install to create the blog content and depending on what category is clicked (Brand 1 and/or Brand 2), it will publish to that sites blog. 2 questions: 1. Is one WP install for blog syndication for 2 separate sites advisable (as client is requesting)? Or should we just bite the bullet and have each site have it's separate posting through it's own WP install? 2. Sometimes one blog post will be published to BOTH blogs (i.e. category Brand 1 and Brand 2 clicked OR if we use two separate wp installs for each site, publish to both blogs). Is using a rel=canonical for the original post (we need to decide which brand takes precedence) sufficient to overcome duplicate content problem? Thanks in advance! Stephan
On-Page Optimization | | stephanwb0 -
How to Recover From Unstable Site Structure History
I have a site that has suffered several phases of restructuring. Apparently its owners were unsure as to which direction to take when it came to structuring their content and URL schema and subjected the site to several rounds of poorly thought through implementations (i.e. example.com/content/page-title, example.com/page-title, example.com/"silo"/page-title, etc.), all within a 8 month period. I posted the originating question here on this Q&A Forum. I want to thank EGOL and Cody for taking a stab at it. What would be a good strategy to help a site like the one I describe above begin ranking again?
On-Page Optimization | | UplinkSpyder0