How to jumpstart the new parent company site?
-
A client operates four well known brands inside the industry, and each website has a relatively (for the industry) high amount of Domain authority across these four sites.
They just formed a group of these four brands and launched a new website with no authority. What steps would you take to instantly grow the authority of the new site?
-
Assuming the parent company site has children site - link to the new parent site from all of your child sites.
Issue press releases:
- PRFire.co.uk
- PRLog.org
- Free-Press-Releases.com
- 1888PressRelease.com
- 24-7PressReleases.com
- PressBox.co.uk
The list of free PR sites goes on.
There are also a lot of high page rank sites, like PRWeb and eConsultancy.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Links from a penalised site.
Hey Mozzers, Recently we have had a series of agencies in to pitch for work, one group mentioned that due to our association with a possibly penalised product review website, any links and activity associated with the brand would hinder our SEO. We currently have a good rating, but we are now no longer pushing our customers to the site as we move to a new platform. The current link back from this website is also no-followed. Any thoughts on how this could impact us? And how the agencies determined the site was penalised and causing us problems. Cheers Tim
Intermediate & Advanced SEO | | TimHolmes0 -
New domain or subdirectory?
I noticed my domain authority has dropped slightly in the recent update, and it has me re-thinking a strategy for a website I just recently launched. I purchased the domain name kansasisbeautiful.com about a year ago and have been working on building it for most of that time. Earlier in August, I went ahead and launched it. However, towards the end of the development of the website, I decided to just put it in a subdirectory of my parent company (my photography business) at mickeyshannon.com/kansas and redirected the kansasisbeautiful.com domain to the subdirectory. mickeyshannon.com is my photography business website. The Kansas website has it's own distinct design, but is powered completely by my photography. I created it for a few purposes, including promoting tourism to the state of Kansas and to publish a book on Kansas travel next year, but one of it's main goals is also to help sell my photography prints. I decided to put it in a subdirectory (mickeyshannon.com/kansas) as I had hoped it might drive more traffic into buying photo prints if it lived on my main website. However, I've been re-thinking my strategy and have been wondering if I'm competing against myself too much. Many of my photography prints have the name of a location in them and have their own URL per photo (for example: "Flint Hills Spring Sunrise" is at http://www.mickeyshannon.com/photo/flint-hills-spring-sunset/). It makes me wonder if the new Kansas travel website page for the Flint Hills (http://www.mickeyshannon.com/kansas/flint-hills/) is competing for that keyword. Would I be better moving mickeyshannon.com/kansas to kansasisbeautiful.com? I was worried having so many backlinks back to my photography site would send up red flags with Google as if the kansasisbeautiful.com website was just a spammy website created to push traffic to mickeyshannon.com when it really has it's own purpose. Any thoughts on whether using the domain name or keeping it at the subdomain level is better? Hopefully that made sense. Thanks, Mickey
Intermediate & Advanced SEO | | VSphoto0 -
Our parent company has included their sitemap links in our robots.txt file - will that have an impact on the way our site is crawled?
Our parent company has included their sitemap links in our robots.txt file. All of their sitemap links are on a different domain and I'm wondering if this will have any impact on our searchability or potential rankings.
Intermediate & Advanced SEO | | tsmith1310 -
Is there an advantage to using rel=canonical rather than noindex on pages on my mobile site (m.company.com)?
Is there an advantage to using link rel=alternate (as recommended by Google) rather than noindex on pages on my mobile site (m.company.com)? The content on the mobile pages is very similar to the content on the desktop site. I see Google recommends canonical and alternate tags, but what are the benefits of using those rather than noindex?
Intermediate & Advanced SEO | | jennifer.new0 -
International Site Migration
Hi guys, In the process of launching internationally ecommerce site (Magento CMS) for two different countries (Australia and US). Then later on expand to other countries like the UK, Canada, etc. The plan is for each country will have its own sub-folder e.g. www.domain.com/us, www.domain.com.au/au, www.domain.com.au/uk A lot of the content between these English based countries are the same. E.g. same product descriptions.
Intermediate & Advanced SEO | | jayoliverwright
So in order to prevent duplication, from what I’ve read we will need to add Hreflang tags to every single page on the site? So for: Australian pages: United States pages: Just wanted to make sure this is the correct strategy (will hreflang prevent duplicate content issues?) and anything else i should be considering? Thankyou, Chris0 -
New Section On Site Worth It?
We have been kicking around this idea for a while now, and I wanted to get the communities honest opinion before we begin building it. So we create a lot of posts on social media showcasing articles we find on SEO, tips and tricks, reviews, etc. We were thinking rather than always linking out to the other sites, we are going to create a section on our site called "From Around The Web" and have brief breakdowns of what was covered, then provide a link to the full article. Most of these would be between 300-500 words, and be optimized around what we were linking to and writing about. So since the content would not be "in-depth" would this hurt us in any way? To me, it doesnt not make sense to send people to the other article right away, when we can summarize it and link to the full articles from our site. (Most people dont want to read a 3000 word article on SEO, especially small business owners who just want the breakdown) Thoughts? Think it will help, or not be useful enough to invest labor in?
Intermediate & Advanced SEO | | David-Kley0 -
Has my site been penalized?
Our site was listed on the first page for the phrase Active SEO on Google.co.uk. We suddenly find ourselves on page 4 overnight and we're not sure what's going on. We have not undertaken an Black hat techniques however the site is fairly new. Anyone have any ideas as to what is going on?
Intermediate & Advanced SEO | | MassivePrime0 -
The speed of my site do you agree with my hosting company
Hi my site is www.in2town.co.uk and i have to be honest i am not really happy at the moment. i took a huge gamble because my site was getting around 10,000 visitors per day but because the site was getting really slow as i was using the old joomla my hosting company suggested to me to use the modern version of joomla as i was using joomla 1.0 Now for months i said no but they said the site would remain slow until i updated it. I decided to take a gamble and as i was going to now move it to the new joomla i decided that i would redo the whole site and make it better which i am doing at the moment. But even though i am paying for a dedicated server and have done what they have said and using the new joomla and according to them they have refreshed my database the site is still running slow. If anyone could do a test on the site and let me know what speed they are getting. Below is the email i have sent to my hosting company and below is also the resonce that i am getting from them.- I would love to hear your feedback as i have taken a huge gamble and when i get back from spain i will be continuing the finish the site which will take me another week to complate and get it the way i want it. here is the feedback hi can you please look into my site www.in2town.co.uk as i am getting lots of reports that it is slow. we redone the whole site which i am still working on because of it being slow and you said that you cleared everything in my database so there was nothing there so we can start from scratch. when i started building the new site you said that the database would be like a brand new one but it seems that this is not working. what i mean by this is, we listened to you and got a dedicated server as you said this would make the site faster, this did not work, you said about redoing the site and using the latest joomla as this would make the site faster and after a lot of work we done this although we are still continuing to build it and as a result of this we lost lots of traffic and links and rankings but even though we done this the site is still slow. i have to be very honest with you, i am not happy and feel disapointed as the site is slow and i need this sorting out. i am in spain at the moment meeting clients ref the site and it is embarrassing when they say the site is slow so please can you look into this for me Hello, Thank you for contacting TMDHosting Technical Support Team. We have checked your current server load and it is below 1: top - 11:53:54 up 123 days, 9:47, 1 user, load average: 0.24, 0.12, 0.11 this is shows that the system is running fine. You have close to 1GB RAM free which provides enough resources for your scripts to function. As the server state is healthy the optimization of your website should be applied on its coding and main functions. This is a development related optimization and we do not offer development services at this point. If your developer recommends a server with more resources provide us with his/hers requirements and we will provide you with suitable solution. Should you have any further questions or comments please do not hesitate to contact us. Best regards, Gabriel Reed from me., i will have to have someone look into this as it may be a case that i will have to get rid of my dedicated server and take the sites to another hosting company and see the difference with them and see if the site is faster as no one else using joomla has the problems that i am having. can you let me know what speed the site is then, and then compare this against some other sites. for example, female first, claire hegarty.co.uk etc as when i do speed checks i am getting back over ten seconds and the site which is very small at the moment should not be more than 2 seconds Hello, Please note that even if you move the website to another hosting provider this will not change the reason because of which its speed is not as per your requirements. However it is up to you to explore different options. What we have ensured is that your server is not overloaded and it has resources for the functions on it to run. The optimization of your website coding I am afraid are outside of our technical the scope of our technical support. Additionally note that the loading speed of your website depends on huge number of other factors on certain remote locations which are not under our control. Should you have any further questions or comments please do not hesitate to contact us. Best regards, Gabriel Reed
Intermediate & Advanced SEO | | ClaireH-184886
Senior Support Team
TMDHosting.com If anyone can please comment on this and look at my site www.in2town.co.uk and test it for me on speed and advise me as i have done everything they have said and it seems that the site is no faster. There is not much content on there at the moment as they managed to lose over 20,000 pages of content while transfering it all which i am not happy about. So there should not be an issue on speed and now i am working through and putting some of the old content back on while writing new content0