Does Lack of CTR Reduce Organic Impressions
-
I have a business model that works off Impressions and not CTR.
Obviously impressions on a search engine normally lead to CTR and the landing page does the conversion.But what if I can convert a sale directly on the search engine results page without the client clicking the actual search result. Therefore the CTR is heavily reduced.
Does a reduced CTR effect your rank on the search results?
I know that in PPC the CTR is an important factor for relevancy, thus reducing your PPC costs. Result is you pay more per click to get position 1-3.
But does it matter for organic results ?
I am currently testing the model and do have pages in rank 1-3 that generate approximately 3 times the number of conversion to the CTR (unique sales).
I would also like to know if there is a way to measure the numbr of Impressions a page gets with their search rank, webmaster tools does have it but it seems to be a rounded to the nearest 10,000 figure.
All contributions on this welcome, Thank You.
-
The most honest answer is that we simply don't know.
There is some speculation that CTR and/or bounce-back rates and search refinement rates factor into the rankings. No one has proved either, but both seem to make sense.
If I were Google, I would use CTR as one factor among many, but only judge against results for similar positions in similar results. For example, the CTR on simple questions is likely to be low across the board, so I wouldn't hold that against someone.
With all of that said, I am currently responsible for a number of sites that actively try to convert people directly from SERPs. We haven't noticed any downside to it because we satisfy their query when they do click with more information and they don't click on other results either. As I said, it makes sense. Google would compare apples to apples if they had any sense.
-
They compare your stats with other sites and if your site is getting less ctr i can see that hurting you
-
but without CTR you get no bounce rate, would that not cancel it out ?
-
It is believed that bounce rate and ctr do play as ranking factors - how much is yet to be determined
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Reducing Negative Impact of Webpage Login Form
Our real estate website (www.metro-manhattan.com) now requires visitors to login in if they want to search our listing database. The result is that. 9 out of 10 visitors leave without searching; they simply refuse to set up an account. I have attached images of the search bar and login form. Is there a way to increase the percentage of visitors that login? We have tried to make it as simple as possible, allowing visitors to login by Facebook, Google or by providing their email address. We do not send any verification email. We are forced to. keep this login unfortunately. But is there anything we can do to reduce the visitor bounce rate? Thanks,
Conversion Rate Optimization | | Kingalan1
Alan TF0tlVe i79OEg5 i79OEg52 -
Individual statistics (not aggregated) for 'local pack' and 'organic search results' when both on the same page
Hi, For a particular keyword combination we show up on the local pack but also on the organic search results on the 1st page. I have never been able to find out what the CTR, #clicks, conversions for this two different kinds of positions are individually. The aggregate figures I can find out in Google Search Console / Analytics, but I would like to know on an individual level as I am testing out different things. With the statistics on Google My Business I can't get along actually...no CTR as far as i know. Any hint? Cheers, Cesare
Conversion Rate Optimization | | Cesare.Marchetti1 -
What are some tips to increase your CTR in search results?
Whilst having a higher SERPS position helps what are some tips that you can use in the Title and the meta description that will help getting more people clicking through?
Conversion Rate Optimization | | Zippy-Bungle0 -
How ppc affects organic and direct convesions and traffic.
Hi, I was wondering what percentage of organic conversions is related to ppc previous traffic. I mean, when we evaluate the results of a campaign, we take a look at the cost per conversion in analytics for one specific word. Lets say that we know that for PPC campaigns we have the following data Adwords / PPC Visits: 4500 %conversions rate = 1,15% Cost per conversion = $10 ORGANIC Visits: 1300 % conversions rate = 2,10% DIRECT Visitis: 1000 %conversions rate= 2,54% It is obvious that if I cancel the adwords campaign part of the organic and direct traffic will drop too. So, I was wondering if have you ever done this calculation and if you know what percentage of the organic a direct traffic is related with de ppc campaigns. I mean... Let's say... "20% of the ppc traffic will come back to the website as organic traffic or direct traffic", or something like that... Anyone??? Thanks 😄
Conversion Rate Optimization | | teconsite0 -
Tracking Organic Seach Queries From GA to Companies
Okay, so this is a kinda ridiculous, long shot whim du jour. But it's so intriguing I can't resist. Last week, GA reveals that my client had 6 queries (vs. 0 since the beginning of time) in the format: Large Red Widgets #3 in Obscure Suburb (of my client's head office) Large Red Widgets #3 just happen to be expensive and profitable. My question: is there a snowball's chance in hell of tracking this query any further? I'll take what I can get -- since not many people are interested in red widgets #3 in said obscure suburb. I'd like enough info so a sales rep can follow up. These folks are not shy. Thoughts? Next steps? Idiot proof instructions on where specifically to look in GA?
Conversion Rate Optimization | | DanielFreedman0 -
What is the best way to reduce bounce rate from Pinterest Traffic?
Hi, Our bounce rate is very high on incoming traffic from Pinterest. What can we do to redirect the traffic to more than single product page and/or convert them to sign up for newsletter, etc? Anyone know if there is an average bounce rate from Pinterest traffic? Thanks.
Conversion Rate Optimization | | stats440 -
How to find average organic traffic growth rate for ecommerce startup?
Happy Friday Everyone, I have a quick question: I am in the process of crunching some numbers to try and figure out an organic traffic forecast for a client. One of the crucial metrics I can't seem to figure out is traffic rate of growth over the next year or so. The reason this is complicated for me is that I have only ever done this sort of thing for an established business before, and had plenty of past organic traffic data to work with. What I am looking for is a source that could give me a reasonable idea of what kind of growth rates I might expect for a startup with practically no data; I would be perfectly happy with a national average for online retail startups. Any help would be greatly appreciated. Thanks!
Conversion Rate Optimization | | G2W0 -
Conversion and CTR best books and tips?
So there are two things a site owner needs, 1. To rank on page one and 2. To have a high conversion and clock through rate. I'm still learning both but need more help on the second. Any tips? What are the best books to study on CTR and Conversions?
Conversion Rate Optimization | | bronxpad0