Updating Domain Yearly for Branding Purposes?
-
We host an event every year which updates it's branding to include the year (Ex. Acme 2013, Acme 2014, etc.). We used to use the branded domains (acme2012.com) to redirect to the event microsite on off of our main content site (ex. acme2012.acme.com). Just this year our event managers decided host the event on it's own domain, separating it from the content site. So it is now acme2013.com.
Their strategy is to update the domain every year to include the current year, so next year the domain would be acme2014.com. I understand the use of the domain for marketing purposes but I feel like it could be hurting our SEO by doing this. Should we revert to our original strategy or is this okay with the proper setup?
I should note that because this is an event promotion site, the site template and content updates every year.
-
We typically use this model for most of our other event sites and I would agree. Thanks!
-
Thanks. As organic traffic is important for our site, I think it makes sense to avoid starting over with a new domain every year.
-
Or another way to look at it, have the main domain acme.com and update the meta info and on page content for the current year. That way you're building up your site strength in many ways: links, domain age, etc... Then categorize each year for future reference by acme.com/2011, acme.com/2012, etc. Then you have a repository for content from each year's event (white papers, videos, etc...). Added bonus - you don't have to maintain so many domains and websites which could eventually become problematic. Instead focus on branding the shortened URL in the minds of your audience.
-
Does most of the traffic come from referrals or from organic search?
If you are targeting organic search, you would probably be better off using the acme2013.com domain as a redirect (for those that want to go directly to the site, easier to type in) and hosting the content as a subdomain of your main site. You can piggyback off the domain authority you've built with your main domain to gain added exposure in search engines - as opposed to starting from scratch with a new domain.
If you aren't concerned with search traffic, it might be easier for people to remember a shorter domain than a longer domain, so creating a new domain each year would be the way to go.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Using one domain for email and another domain for your website, but redirects...
Hello - We are rebranding and our new name is fairly lengthy. We own all main domain versions of our brand name - .com, .new and .org - There is a very high search volume for the new brand name as it is a merger of 2 popular existing brands so want to take advantage of that and use our full name within our website domain name. However, since the name is a little long as mentioned - 25 characters - we also own the 3 character acronym of the new brand so we are debating on using the acronym for our new email addresses. ie [email protected] so it is user friendly. We would obviously redirect the acronym email domain to point to the longer website domain. Are there any negative SEO effects if we do that? Use the longer domain for the website and shorter acronym for our email? Thank you
Technical SEO | | KRBishopBh1 -
Purchased domain with links - redirect page by page or entire domain?
Hi, I purchased an old domain with a lot of links that I'm redirecting to my site. I want all of their links to redirect to the same page on my site so I can approach this two different ways: Entire site
Technical SEO | | ninel_P
1.) RedirectMatch 301 ^(.*)$ http://www.xyz.com or Page by page
2). Redirect 301 /retiredpage.html http://www.xyz.com/newpage.html Is there a better option I should go with in regards to SEO effectiveness? Thanks in advance!0 -
Redirect typo domains
Hi, What's the "correct" way of redirecting typo domains? DNS A record goes to the same ip address as the correct domain name Then 301 redirects for each typo domain in the .htaccess Subdomains on typo urls still redirect to www or should they redirect to the subdomain on the correct url in case the subdomain exists?
Technical SEO | | kuchenchef0 -
Redirecting domain to the main domain (hosting cost?)
Hello Everyone, I have the following situation. There is main domain and a secondary domain that is related to the page on the main domain. I want to integrate the content of the secondary domain into the page on the main domain and redirect the secondary domain via 301 to that specific page. As i understand I can do it via .htaccess using rewrite mechanism. http://www.seomoz.org/learn-seo/redirection But the question is does it mean I have to keep paying for the hosting for the secondary domain? Because htaccess has to be located on the web server so I would need a hosting plan for it? Is that true? Is there any way around it? P.S. to avoid any confusion - I am talking about hosting plan - not domain registration fees
Technical SEO | | SirMax0 -
Questions about root domain setup
Hi There, I'm a recent addition to SEOmoz and over the past few weeks I've been trying to figure things out. This whole SEO process has been a bit of a brain burner but its slowly becoming a little more clearer. For awhile I noticed that I was unable to get Open Site Explorer to display information about my site. It mentioned that that there was not enough data for the URL. Too recent of a site, no links, etc. Eventually I changed the the URL to include "www." and it pulled up results. I also noticed that a few of my page warnings are because of duplicate page content. One page will be listed as http://enbphotos.com. The other will be listed as http://www.enbphotos.com. I guess I'm not sure what this all means and how to change it. I'm also not really sure what the terminology even is and something regarding root domain seemed appropriate but I'm not sure if it is accurate. Any help/suggestions/links would be appreciated! Thanks, Chris
Technical SEO | | enbphotos0 -
302 multiple domains...
Hello, I have a few domain names with orthographic variations that I'd like to redirect to my main site. The problem is my registrar (OVH) does only 302 redirects, so what are my options ? Can I keep a dozen 302's ? Do I have to change all their DNS (it's a load on my server...) ? Thanks for any ideas Johann.
Technical SEO | | JohannCR0 -
Redirect Multiple Domains
This is a follow-up question from one posted earlier this month. I can't linked to that because it's a private question so I'm trying to summarize it below. We have a number of domains – about 20 - (e.g. www.propertysharp.com) that point to our main domain ip adress (www.propertyshark.com) and share the same content. This is no black-hat strategy whatsoever, the domains were acquired several years ago in order to help people who mistyped the websites url to reach their desired destination. The question was whether to redirect them to our main domain or not. Pros were the reportedly millions of incoming links from these domains - cons was the fact that lots of issues regarding duplicate content could arise and we actually saw lots of some pages from these domains ranking in the search engines. We were recommended to redirect them, but to take it gradually. I have a simple question - what does gradually mean - one domain per week, per month?
Technical SEO | | propertyshark0