What if your content is getting social shares but no links?
-
Suppose you have a weekly blog article and sometimes your articles earn social shares (e.g. 23 +1's on Google Plus on one article but normally 3-5 social shares). One out of 10 earns an organic link from a random blog. Would you continue publishing these blog posts?
-
I agree with Aaron here. Both elements are important. If there were quite a few more social shares then it would be easier to ignore the lack of links.
Do a test for a couple months - rather than posting weekly, post every other week and make the content more substantial - longer form text, lots of good formatting like h2/h3s, bullets, photos, etc. Target a higher value term. Also consider running a small Facebook ad ($15-25) or Twitter/LinkedIn featuring that post, and targeting it towards the exact type of demographics you want to see it.
I think you'll get a lot better return from this type of approach.
-
I my experience a had two pages with same competitive keyword and: one http://www.propdental.es/blog/odontologia/ortodoncia-estetica/ had just google+1 and no other social shares and the other http://www.propdental.es/ortodoncia-estetica/ lots of facebook ant twitter shares but no +1. No external links. Actually I had them actualized and more shared so it is different now.
The one just with google +1 was in front page and the other did not appear. So i think with social shares can be enough if you have a good domain authority.
I mean i think with good content and social shares could be enough to reach good audience to your website especially if that social share is on google plus
-
It really depends on what your strategy is here, but I would strongly look into revamping the kind of content that you are publishing and focus on something that your audience is really looking for.
While the social shares are nice, the links are important. And I am not saying there is no value in the social shares, but with those kind of numbers, I think there is more you can do to possibly improve on the content, and make it slighly more targeted to what people are looking for.
I would even go as far as to say, that the links are not the only reason you should be writing. It should be more around thought leadership, attracting a bigger more committed and passionate audience.
Content for the sake of content is not a good practice. It makes it thin, and then you have bigger problems
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Should cornerstone content have 3,500 words? Does Google discern words from the main text and from the references?
Is it true that cornerstone content should have at least 3,500 words? I've done some research and found that the recommended amount is between 2K-10k. Also, the content that we create/publish has a lot of references/citations at the end of each article. Does Google discern words from the main text and from the references? Meaning should I count references as part of the word count? Thanks for the help!
Content Development | | kvillalobos0 -
Writing <200 word pieces of content in a 7.5 hour day
My employer has a content writer who is currently working on writing unique descriptions for many pages, on the order of around 150-200 words per piece of content. A recurring theme in this content is to write a list of features such as "it does X, X, X, X, X and X", which can sometimes happen a couple of times during the content and takes up a decent chunk of wording. This content does not require in-depth research over and above reading the about us page of some sites and looking at what services they provide, as well as some quick details like their payment and delivery methods etc. As well as that the writer also writes the Meta Description and then uploads these to a CMS. There are no other tasks. Considering the writer is doing this 5 days a week, 7.5 hours a day, and isn't getting paid a poor or trainee-type wage, what would you say would be an acceptable amount to achieve on the average day? The current average works out to around, or slightly less than 8 of these pieces of content each day. Thoughts?
Content Development | | crystal.fde1 -
Community Discussion - Should low-cost content providers be seen as viable options for content marketers?
Hello there, In the latest YouMoz post, "Case Study: How We Gained More than 100 Links for a Travel Website via Content Marketing," Tom McLoughlin recommends an idea for content creation that is sure to elicit strong opinions from all sides: "Websites like Fiverr and Upwork are fantastic resources for finding freelancers who do great work. It simply takes a bit of initial time to sift through and separate the wheat from the chaff. Once that’s done, give the freelancers a detailed brief and tell them exactly what you want." What's your opinion? Have you had good experiences using these sites? If so, what have you found as the keys to making the working relationship a success.
Content Development | | ronell-smith1 -
Blog Posts: 1 link per 125 words?
I've seen this "1 link per 125 words" for blog posts suggestion pop up a variety of places. I wanted to know if that's "correct" or a best practice? In my posts, I generally write between 800 to 1200 words with about 4 to 6 links in the body of the post. However, (and this may be a problem) I add about 13 links in my closing paragraph, "if you have any legal questions, etc etc, click here for your "Tampa personal injury attorney, Clearwater Personal Injury Attorney, etc etc for all the areas we practice in related to that blog post." Should I stop doing that? Does that come off as spammy? (The blog is hosted on our site, if that matters for this question at all). Thanks, Ruben
Content Development | | KempRugeLawGroup1 -
Content Architecture - Breakout Pages
If you have a page that summarizes four different product types adequately in a chart that requires no scroll, is there an SEO justification to also breaking out each product into a separate page, but basically it would contain the same information? The SEO in me says yes, because that's more crawlable content you can optimize, but wouldn't it go against usability and general common sense?
Content Development | | SSFCU0 -
Content Curation & Duplicate Content
Hi, I have a client that wants to do content curation but it has been my understanding that adding external content that is already live on another website to your website, you get penalized for duplicate content. I have read that you can create an excerpt and then Google won't penalizes you for duplicate content. Can anyone shed more light on this topic. Thanks
Content Development | | M_80 -
Outsource Content Marketing
Hi all I'm wondering whether anyone knows of any good reputable Australian companies that specialise in SEO content marketing? Looking for a company that can manage & produce quality content at scale, while being cost effective. If you've had experience dealing with them, please list the pros & cons of your experience. Thanks.
Content Development | | danng0 -
Duplicate Content - Video
I recently noticed a drop in rankings for my site shortly after the new algorithm update. I'm not sure exactly why rankings went down, but would like to know if it has to do with having videos on our site that do not belong to us. We have a few videos on product pages that the manufacturer of the product had created. I was wondering if Google maybe thinks we are maliciously stealing these videos or something and penalizing us for it. And if stuff like this has anything to do with the recent algorithm update. We make our own videos, but some of our manufacturer's videos are just better... and they work with us and are glad for us to have their videos listed. Thanks in advance
Content Development | | poolguy0