Content optimized for old keywords and G Updates
-
Hi,
We've got some old content, about 50 pages worth in an Ecommerce site, that is optimized for keywords that aren't the subject of the page - these keywords occur about 8 times (2 keywords per page) in the old content.
We are going through these 50 pages and changing the title, H1, and meta description tag to match the exact subject of the page - so that we will increase in rankings again - the updates have been lowering our rankings.
Do we need to completely rewrite the content for these 50 pages, or can we just sprinkle it with any needed additions of the one keyword that is the subject of the page?
The reason I'm asking is that our rankings keep dropping and these 50 pages seem to be part of the problem. We're in the process of updating these 50 pages
Thanks.
-
Maybe it's the repetition of keywords in the titles and H1 that are causing the drop in ranking, like a title structured (just for example)
brown shoes, athletic shoes | sportsauthority.com
where "shoes" is repeated.
-
I am not completely convinced that updates are killing your rankings just because of the page that is optimized for keywords that aren’t the subject of the page. In a way, we can also say that the page is optimized for wrong keywords.
So, will Google kill your rankings just because you have a content that is optimized for wrong keywords? IMHO, not really!
I would suggest you to fix it for right kind of keywords and update! But I personally don’t think, it is affecting your rankings as a whole you should look in to other areas like links, website structure and other to see if there is a problem and fix it accordingly!
Hope this helps!
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Cross Domain Duplicate Content
Hi, We want create 2 company websites and each to be targeted specific to different countries. The 2 countries are Australia and New Zealand. We have acquired 2 domains, company.com.au and company.co.nz . We want to do it like this and not use different hreflang on the same version for maximum ranking results in each country (correct?). Since both websites will be in English, inevitably some page are going to be the same. Are we facing any danger of duplicate content between the two sites, and if we do is there any solution for that? Thank you for your help!
White Hat / Black Hat SEO | | Tz_Seo0 -
Want to know Best Method to fix keyword cannibalization issue?
I have a website that has been experiencing keyword cannibalization issue since last 2-3 months. We have one main key search term to bring our website TOP ranking, but we have been seeing our website’s 2 different pages ranking strangely sometime for 1st page& sometime for 2nd page that one main key search term. As e.g.:
White Hat / Black Hat SEO | | Aman_123
our main key search term 1st page rank sometime instead 2nd page
our main key search term 2nd page rank sometime instead page I am looking for best solution here to get this fixed..0 -
International web site - duplicate content?
I am looking at a site offering different language options via a javascript drop down chooser. Will google flag this as duplicate content? Should I recommend the purchase of individual domains for each country? i.e. .uk
White Hat / Black Hat SEO | | bakergraphix_yahoo.com1 -
What is the difference between Positive Impact, No Impact, Negative Impact and Extremely Negative Impact in term of Google Update like panda or penguin etc.
What is the difference between Positive Impact, No Impact, Negative Impact and Extremely Negative Impact in term of Google Update like panda or penguin etc.
White Hat / Black Hat SEO | | dotlineseo0 -
Keyword Specific Domain | Outranking trend
Hey everyone, i looked for a similar question but didnt found anything. Ive been having a lot trouble competing with other websites that use the "exact-keyword" domain (www.keyword.com), then they just stuff some mediocre content and rank 1-3 in Google SERP for that keyword I wasnt worried before because i thought they were going to be penalized or decreased in ranking. But they bought several keyword domains and outrank everyone in almost every word. Their conversion rate cant be that good because of the mediocre content, but still i dont like the fact that they rank better just because of the keyword. Any comment on this? , what would you do? Regards
White Hat / Black Hat SEO | | JesusD0 -
How do you optimize a page with Syndicated Content?
Content is syndicated legally (licensed). My questions are: What is the best way to approach this situation? Is there any a change to compete with the original site/page for the same keywords? Is it okay to do so? Will there be any negative SEO impact on my site?
White Hat / Black Hat SEO | | StickyRiceSEO0 -
User comments with page content or as a separate page?
With the latest Google updates in both cracking down on useless pages and concentrating on high quality content, would it be beneficial to include user posted comments on the same page as the content or a separate page? Having a separate page with enough comments on it would he worth warranting, especially as extra pages add extra pagerank but would it be better to include them with the original article/post? Your ideas and suggestions are greatly appreciated.
White Hat / Black Hat SEO | | Peter2640 -
Can good penalize a site, and stop it ranking under a keyword permanently
hi all we recently took on a new client, asking us to improve there google ranking, under the term letting agents glasgow , they told us they used to rank top 10 but now are on page 14 so it looks like google has slapped them one, my question is can google block you permanently from ranking under a keyword or disadvantage you, as we went though the customers links, and removed the ones that looked strange, and kept the links that looked ok. but then there ranking dropped to 21, is it worth gaining new links under there main keyword even tho it looks like google is punishing them for having some bad links. the site is www. fine..lets...ltd...co....uk all one word cheers
White Hat / Black Hat SEO | | willcraig0