How to transfer 5 domains under one Brand domain without using 301 redirect with minimum SEO loss
-
My situation is rather complicated , I have 5 domains with different but identical services. Some with good traffic some without, but 2 main domains have manual penalty from Google (I have tried a lot to get rid of the penalty but no success) so finally I have decided to move all our websites under one anchor website 'a brand' and pass all the seo juice + blog articles under the same.
Now the problem with the procedure is that we cannot redirect the penalized domain urls to new one as penalization will also be transferred and the whole motive of creating a new brand will be lost.
So if somebody could guide me as of how I should proceed transferring SEO value with minimum traffic loss but without using 301)
**One way I could figure out is using canonical (Am not confident over it) but say I create 5 identical pages on new domain and declare them as canonical of old domain pages (So is it safe? will it transfer the penalty of old domain to canonical new urls? ) **
Rest i am bifurcating all the traffic sources like direct / organic / referral / Social etc and chalking out what we can control manually and in what ratio, gradually I will work on each section to transfer the traffic.
Main Problem is of Organic and Not available.
Some suggestions or blog urls would be appreciated.
-
Thanks a tons , Yes you are right if I don't want to pass link juice then I can always use 302 instead of 301. I will move along these lines
-
Okay, if you're not interested in maintaining organic traffic to the current site we have a few options.
In theory Google shouldn't even crawl the page to see the redirect if you Disallow: /, so that solution works fine. Still, I'd use a 302 redirect just in case Google the robots.txt doesn't catch something (maybe a subdomain with a different robots.txt or something) or if Google crawls a page before refreshing robots rules (they shouldn't).
So yes, your solution works fine, but I'd use a type of redirect that doesn't pass link as much equity like a 302 redirect just to be extra safe. Over a long period of time Google may treat 302 redirects more like 301s, but by then you'll be sure that Google understands not to even crawl the site so it won't matter.
-
Thanks for a good response first of all my confusion over canonical is cleared because as Google treats 301s and Canonical both as nearly same, I was doubtful if penalization will also be transfered, Anyways as I dont want to take any risk I can go for this technique with no follow link.
But i had one more thing in mind,(kindly note am not looking to transfer organic traffic) but I don't want to loose other sources so for that say my page is :
**www.oldsite.com/blog/example I will 301 it to a new location www.newsite.com/blog/example, now to avoid SEO juice + penalization to be passed to newsite I will block that particular old page from googlebot using Robot.txt or htaccess , so now google cannot access that old page and for the user its redirected to new page. **
Will this work? i.e. my new website would be safe from penalization ?
-
For the sites that are penalized you have a few options. Canonical tags can transfer penalty in some circumstances, as will 301 redirects. Over time even a 302 redirect may begin to be treated more like a 301 redirect.
If you're just worried about direct traffic only, simply noindex, nofollow the whole site, disallow it all in robots.txt. After that you can do something like a client-side-rendering JS redirect or a popup with a nofollow link to the new location.
If you're worried about losing current organic traffic, you will have to avoid any redirects or noindexing and direct people over to the new location with something like a popup that contains a nofollow link to the new location. It's not ideal, but you can't do any redirects that aren't potentially harmful when pages have low-quality links pointing to them. Hopefully over time the new site will start to rank instead, and you can pull the old site down. Or, if the penalty is eventually cleared, you can 301 redirect the old site over.
-
Here is What I will Do if I were You.
Simply Copy all databases of 5 Websites and Integrate them Into One Brand Website.
Delete everything from penguin hit websites. Let them die..
I have done this with our Penalty hit websites and New website started to Rank in few Weeks for Long tail Keywords.
Thanks
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
GTM: Transaction value without tax as variable
Hi Mozzers, I'm trying to create a GTM variable for transaction value without tax. There is no datalayer field for this at the moment. e.g. I only have these fields in the datalayer: Revenue (€19.99) Tax (€3.47) Price (€19.99) No field with the price without tax. Is there a way to create a variable? Is it possible to work with a specific function? Or is it standard to implement an extra field in the datalayer? Many thanks,
Reporting & Analytics | | WeAreDigital_BE
Sander0 -
Question on structuring URLs in a Drupal CMS - Adverse SEO or Analytics impacts?
Hello Moz Community, We're building out a health system (think a bunch of hospitals and clinics etc.) website on Drupal for the first time. Nebraskamed.com is our domain. Because we're using nodes instead of pages, our URL structure can pretty much be whatever we think makes sense. Our proposal is to drop /blog/ and related terms from the URL structure, because it doesn't really mean anything to the user. Instead, we'd use the service line "cancer" for example, followed by the name of the blog post or document. Example: nebraskamed.com/cancer/10-bone-cancer-myths Do you see any red flags (perhaps with SEO or Analytics for example) to what I'm proposing? domain name/service line/blog-post-name If so, do you have a URL structure you advise?
Reporting & Analytics | | Patrick_at_Nebraska_Medicine1 -
Why google stubbornly keeps indexing my http urls instead of the https ones?
I moved everything to https in November, but there are plenty of pages which are still indexed by google as http instead of https, and I am wondering why. Example: http://www.gomme-auto.it/pneumatici/barum correctly redirect permanently to https://www.gomme-auto.it/pneumatici/barum Nevertheless if you search for pneumatici barum: https://www.google.it/search?q=pneumatici+barum&oq=pneumatici+barum The third organic result listed is still http. Since we moved to https google crawler visited that page tens of time, last one two days ago. But doesn't seems to care to update the protocol in google index. Anyone knows why? My concern is when I use API like semrush and ahrefs I have to do it twice to try both http and https, for a total of around 65k urls I waste a lot of my quota.
Reporting & Analytics | | max.favilli0 -
ROI in SEO
Hi there! I'm just doing the SEO for a client and I just don't know exactly how could I estimate the ROI associated to the SEO actions that are taking place. Should I only consider the conversions made via organic search? Is there another parameter, metric or item I must measure? . Is there something "formal" to follow'? I think I'm missing something. Thanks in advanced.
Reporting & Analytics | | juanmiguelcr0 -
Redirects to external sites
Hi there, I have listings that all link to external sites. In order to track how many times each link was clicked I coded a redirect script that simply redirects to the respective url. www.mysite.com/go/123/ - redirects to another site www.mysite.com/go/541/ - redirects to a different site Is there anything I should or should not do from seo stand point such as blocking the /go directory in robots or adding a no-follow tag to links? I'd appreciate your advice. Thanks
Reporting & Analytics | | vmotuz0 -
Multiple Domains in Webmaster Tools
Our client has four domains all redirecting to one domain. aquatron.info, www.aquatron.info, and www.aquatronhardwatersolution.com are all set up to redirect to aquatronhardwatersolution.com. I would like to make sure that we are getting the most link juice and that they are set up correctly in Google Webmaster Tools. Any help would be great. Thanks!
Reporting & Analytics | | PolarisWebSEO0 -
What is the SEO Impact of Adding a Directory to URL
I would like to add a new directory named “products” for all of the product detail pages on my site. Instead of having the URL for a product be “mysite.com/product-details-page.aspx” we would like to change it to “mysite.com.com/products/product-detail-page.aspx.” I want to do this to enable us to add product pages to our traffic funnel analysis by filtering visits to the "product" directory - right now we can't track visits to product pages in the funnel because they are just one-off the main site. I know this change will require redirects for every single product. Is there anything else that needs to be done? My main question is, will this change negatively impact the SEO value of the product pages? We have several product pages ranking in the SERPs, and I don't know if pushing them one directory further will change that. Thanks for your input!
Reporting & Analytics | | pbhatt0 -
Google Analtyics Cross Domain Tracking - in a form
I have a 3rd party booking engine that is causing my own domain to show up as a top referreral in google analytics. The vendor is on my very last nerve 🙂 So they're not helping. Would anyone be interested in helping a newbie out with a frustrating problem? Code: Reservations Page - function SubmitReservationForm() {. . . .
Reporting & Analytics | | jenny05
ResLink = "http://www.bookingengine.com/res/vn4/checka.aspx?month=" + Month + "&day=" + Day + "&year=" + Year + "&nights=" + Nights + "&rooms=" + Rooms + "&adults=" + Adults + "&children=" + Children + "&B1=Check+Availability&hotelid=xxxx"
pageTracker._link(ResLink);
return true;
} On Every page: Any thoughts would be appreciated! I believe the problem is pageTracker._link(ResLink); but I'm clueless on fixing it.1