Retaining SEO value when changing the shopping cart software
-
I am looking into purchasing an existing ecommerce site with high SEO rankings. However, the site is old and beyond outdated. The shopping cart would need to be updated (say, to Magento). However, an updated shopping cart will force a change in the URLs (from example.com/category.asp to example.com/category). Will the SEO value be lost? Does anyone have any experience with this issue? There is a significant amount of money for me at stake so I would really appreciate to hear your experiences in this matter.
-
After implementation, I saw ranks improve, decrease and being the same.
The amount of PageRank that dissipates through a 301 is currently identical to the amount of PageRank that dissipates through a link. http://www.youtube.com/watch?v=Filv4pP-1nw. So a small decay may occur resulting in a different rank.
On a second note, what happens many times is that the 301 redirect goes to a page that has more/less content, different template and so on as the original landing page. Since the content is different, the position in the serps may go up/down in organics (this happens even if the page is the same as a competitor's page may become more relevant for a query based on algo changes, content changes and so on).
The most successful migrations are the ones that have the majority of the pages 301 to a landing page that is roughly the same (all other things being implemented properly). Key is planning.
It's stressful, but feels great when implemented properly. Good luck!
-
Your safest route would be to either 1)patch up the current cart to not appear outdated to your customers or 2) find a different shopping cart system that uses the same example.com/category.asp format for it's URL's.
Patching up what is already working will be the least expensive route...
-
sounds good - have you ever had any direct experience with this?
I have noticed with SEO moves that some times even though things are executed properly, they can still not work out as promised.
-
If you do a proper migration, should not hurt your rankings much. Make sure you properly redirect your links (301's) and review the various checklists (planning is the key). After implementation, carefully watch analytics and fix any issues.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Magento 1.9 SEO. I have product pages with identical On Page SEO score in the 90's. Some pull up Google page 1 some won't pull up at all. I am searching for the exact title on that page.
I have a website built on Magento 1.9. There are approximately 290,000 part numbers on the site. I am sampling Google SERP results. About 20% of the keywords show up on page 1 position 5 thru 10. 80% don't show up at all. When I do a MOZ page score I get high 80's to 90's. A page score of 89 on one part # may show up on page one, An identical page score on a different part # can't be found on Google. I am searching for the exact part # in the page title. Any thoughts on what may be going on? This seems to me like a Magento SEO issue.
Intermediate & Advanced SEO | | CTOPDS0 -
CDN for SEO (or not)?
Does CDN impact on SEO or not? There seems conflicting ideas as to whether they impact positively or negatively, I realise that if the page loads quicker this is a good thing for SEO and usability of course. Does Google see CDN as just cheating and a get-around for not doing the work from the ground up and using good hosting etc? Do you have any direct experience? All constructive input much appreciated!
Intermediate & Advanced SEO | | seoman101 -
Zenfolio set up for SEO
We are using zenfolio as a hosted photography/image gallery set up as http://oursite.zenfolio.com We have about 24,000 backlinks to the website however over 22,000 are from zenfolio.
Intermediate & Advanced SEO | | jazavide
Do you see issues with this set up from an organic seo perspective and so many links from one domain pointing back into the main site?
Thanks0 -
Domain Alias SEO
We have 5 domain alias of our existing sites
Intermediate & Advanced SEO | | unibiz
All 5 domain alias are domain alias of our main site. It means, all domain alias will have exactly same site and contents
Like Main domain: www.mywebsite.com
DomainAlias: www.myproduct.com, www.myproduct2.com, www.myproduc3.com
And if anybody will open our site www.myproduct.com, it will open same website which I have in primary site what can i do to rank all website without any penalty....i s there any way? This is domain alias of in hosting industry Thanks0 -
Redirection - Seo trick?
Hi, After analyzing the site I found several Redirections of exact match domains. With different domain name extensions. Is Seo trick? Is the second website which i fond that is using this technique. Can anyone gives more details? Thanks
Intermediate & Advanced SEO | | nyanainc0 -
SEO Features of Different Shopping Cart, Need Help on Selecting BEST Cart
I want to move my existing online store to a new Multilanguage Shopping Cart. After reading Andrew Bleakley's review, I have to make a dissisions between the following shopping cart. New to SEO, I will like to have your impressions on there SEO Features and HELP me select the BEST SEO frendly shopping cart. corecommerce: Search Engine Friendly
Intermediate & Advanced SEO | | BigBlaze205
• Entire store is search engine optimized
• Dynamically generates static html pages with clean URL's (no numbers and special characters inside the URL's) for products, categories and custom content pages (ie about us, etc.)
• Auto Generated Meta Tags for your store to create web site page rankings that matter!
• Built in Canonical URL's
• Header tags usage for your product names
• Auto-build of the Google XML Sitemap
• Meta tags for all products, categories and content pages
• Add your own custom meta tags from your store
• You determine the page titles
• You can add custom content for the category pages
• Use of alt and title tags for images
• Use of bread crumb trails
• Customer SEO page slugs (naming) for products and categories americommerce: Have a look at there page, the list is to long. http://www.americommerce.com/ecommerce-seo.html ------------------------------ asho Web Optimisation - SEO
Fully Search Engine Optimised (SEO) structure
Optimised and updated by industry leading SEO experts
Source code optimised for search engines
Page based META management. Titles, descriptions and keywords
Link popularity program between Ashop Commerce customers
Always up to date with new search engine algorithms
Spider friendly URLs
301 Redirect and 302 Redirect support for any page
Free SEO tips & tools
Auto HTML and CSS page generation
Google, Yahoo and Bing verification meta inclusion
Inbuilt automatic XML site map generation (Google, Yahoo, Bing)
Correct use of robots.txt file
Correct use of NOFOLLOW attribute
Auto set up with correct hierarchy for H tags
Auto creation of alt text on menu text links and images
Tableless design structure Pinnaclecart Cutting-edge search engine optimization
Flat URL generation (www.yoursite.com/product/product-name.htm)
Ability to create your own URL structure (www.yoursite.com/create-your-own-url.html)
Manage all URL's at the category, product and page level.
If you're moving from a different application, you can change the URL's to match the old URL's.
Meta keyword, title and description for each product page
Meta keyword, title and description for each category page
Meta keyword and description for home page and all pages created via the control panel
Upload / create robot.txt file
Ability to generate meta tags based on product descriptions
Ability to modify HTML or CSS via browser
Automatically generated site map
Generates XML site map for Google Base
Valid WC3 template design
Image ALT tags
Design generates very lightweight, 100% HTML page without CSS or PHP coding
Creates "breadcrumb" navigation
Search-engine-friendly architecture
Ability to upload customized HTML pages to assist in How would you rate those carts structure in a SEO point of view? My existing store, http://www.filtrationmontreal.com/ (OsCommerce) need SEO improvement and moving it to a SEO Frendly Shopping Cart is the best thing I can do to increase sales and conversions. Thank you for your support, help and precious time. BigBlaze0 -
Changing my url name? Should I do it?
Hi, I am targeting a brand called Creative Recreation, who are a trainers brand. We currently rank ok-ish for certain terms for Creative Recreation Trainers, Footwear and Creative Recreation [INSERT STYLE NAME HERE]. Our main search term I think we would like to improve on is "creative recreation trainers" as we are 6th for this. Our domain name points to the brands page as designerboutique-online.com/all-clothing/creative-recreation/ Now what I want to know is, would it be worthwhile or would it affect my current rank/index if I changed the end of that url to read /creative-recreation-trainers/ thus getting the keyword phrase in the url? Creative-Recreation is a hard one to crack as you have a lot of competition from the brands site etc.. Any ideas on this? Cheers Will
Intermediate & Advanced SEO | | YNWA0 -
Advertising links hurt SEO?
I'm working with a publisher who said that having DFA links on his site will hurt his SEO. He is taking my link and pointing it back to his site and then to mine. Does that sound right to you?
Intermediate & Advanced SEO | | GFTMarketer0