Google+ Best Practice
-
I have a client company looking to make use of G+ The company has a high quality, decent traffic blog with articles written by 4 in-house team members. The company has a G+ company page and each of the 4 blog authors has their own G+ profile. None of the G+ authors have any interest in using their G+ profile for general social reasons - simply as a means for sharing content (and consuming content from others) within the scope of the business sector they are in.
In order to take advantage of G+ authorship, we have now linked each user to their own G+ profile page (using Yoast WP plugin) and linked the website to the G+ company page. Rel=publisher also added for the company.
In terms of best practice would you recommend sharing new blog posts to the individual's G+ profile page AND to the G+ company page or just do one or the other?
As a final twist the company also has a G+ Local page which is primarily used for local search/map entry (the company is online but has a physical office address). Should articles also be posted to the G+ Local page?
-
Well, I would make the company page be the rel=publisher and the author page to be rel=author and would share in the way that I proposed. In this way, everyone gets some authorship I think.
Does anyone else have some insight on this?
-
Thanks for your quick response Cristian.
Do you think if the authors share the article from the company page rather than posting it directy to their profile page they will still earn G+ authorship?
-
Hello,
first of all, I am no expert here, I am just answering what I would do.
I would post on the company G+ page and then ask the authors to share the post from the company G+ profile. From my perspective, this would (or should) bring more authority to your webpage.
Related to the G+ Local page, I would not post the articles there. I am just thinking about the purpose of a Local page right now. I don't see why someone would like to see articles when they are trying to find a local business. It just does not match the purpose I guess.
Again, this is what seems right in my opinion and this is what I would do.
Cristian
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Best way to link from press releases
I'm wondering what people recommend for linking from press releases; specifically, what kind of tracking parameters people add to their links, if any. My first thought is to add UTM tracking parameters for Google Analytics, but I have a few concerns: bloggers that copy our link from the release include the tracking parameters in the links from their site, which would only identify the traffic as coming from the release and not the specific sites UTM parameters in the link may make it look less natural to Google Also, I've considered using shortened URL's without parameters in the release that get 301 redirected to the relevant pages, which I thought might have a few benefits: the links look more natural (no tracking parameters) UTM parameters could be added as part of the redirect after the fact if the release attracted links from spammy sources for some reason I could kill the redirect, which I'm hoping would effectively kill the link My company doesn't rely on press releases for link building, which we understand to have been ineffective for a long time, but we do send them out occasionally and want the most effective links for tracking and SEO. I'd love to hear if anyone has thoughts on these assumptions, or if anyone has different linking strategies that they have found strike the right balance of SEO and tracking considerations. Thanks!
Social Media | | Kyle_M2 -
Do we expect Google+ to continue being an important ranking signal after its recent changes?
I've noticed that Google Plus seems to have a larger influence on ranking than other social networks, especially for one of our competitors. We haven't started using Google Plus, and I'm wondering if, from an SEO standpoint, it's worth putting energy into after last month's changes. TL;DR: After last month's changes, is Google Plus still an important ranking signal?
Social Media | | 4RS_John1 -
Why doesn't our product images show up in our Google Plus post?
When we post links to product pages onto our Google Plus account, the image never shows up in the post. Only the name of the product and our domain name appears. Has anyone experienced this problem or have ideas on how to fix? 8nCbk8A
Social Media | | znotes1 -
How to get Google+ Reviews directly on your website?
Greetings Mozzers, I'm wondering if there is a way to get a Google+ embed on a website for visitors to easily provide Google+ reviews without having to leave your site? Hard? Easy? Doable? Good Idea? Any direction or education on this matter would be greatly appreciated, thanks!
Social Media | | MonsterWeb280 -
Best Time for YouTube Upload?
Does anyone have any data that could help us to understand the best time to upload a video to YouTube?
Social Media | | alhallinan0 -
Adult dating site. How can I get people to share content on facebook or google plus..
I am working on http://www.top-10-dating-reviews.com an adult dating review website. I want to build a presence on social networks so have set up twitter, google plus, and a facebook page. As I understand it retweets, like, shares etc... Play a significant part in seo. Therefore I want to get as many shares etc as possible. My initial idea was to create a fan page on facebook and pay to promote it on facebook gaining likes on the fan page. Will likes on the fan page impact the main site? I would imagine not? However I can see how someone visiting the main site and liking a post would have a positive effect on rankings. The problem I've come into is facebook won't run the ads as the page is adult so they won't accept paid ads. If I add a post to the facebook page how can I get it in front of people to share or like it? Equally how can I get google plus shares? I'm new to social and am unsure of how I should proceed? Especially as facebook considers the page adult. Finally how important is social. I've read it can get short term wins and optimised posts can appear at the top of search results but don't stay there long. Link building is still the long term strategy?
Social Media | | SamCUK0 -
Google+1 on site or on google+ for SEO?
Hi Have just read an inspiring post by Cyrus @ www.seomoz.org/blog/tips-to-use-google-for-seo But before I ask my existing social media contacts and email lists who have a Google account to +1 my site, what offers most benefit from a search visibility perspective? Should I ask my contacts to +1 my homepage (there is a +1 button on there) or Click on the +1 button on my businesses Google+ page and also ask them to join my circles? Hope this makes sense? Many Thanks
Social Media | | ocelot0 -
Where is the best place to put your FB 'like' and G+1 buttons??
Do you guys think there is a more strategic place to place these buttons? below the fold, above, in the top nav menus...?? I would love to hear your thoughts..
Social Media | | robertrRSwalters0