Proper Schema usage for service based businesses?
-
Any thoughts on how schema markup should properly implemented on service base businesses? Let's say a plumber in Washington has a few locations. Obviously you would use schema mark up on their physical location information, but what about service areas?
Are there ramifications to using the for service areas? It seems like you could potentially confuse the search engines. We are noticing a competitor use this on a newly developed website. We haven't seen any improvement in their rankings per say, but it may be a bit early to tell.
-
Hi Imedia,
I agree with Sam: don't use this for your location-less service areas. Use it to highlight your physical location.
-
Semantic markup isn't cruise control for rankings. It's just a way to spoon feed the search engines, per se. I wouldn't use addressLocality.
Edit: I wouldn't use addressLocality for a serviceArea. (Jumped the gun on ending that sentence.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Alternatives 301? Issues redirection of index.html page with Adobe Business Catalyst
Hi Moz community, As for now we have two different versions of a client's homepage that’s dividing our traffic. One of the urls is the index.html version of the other url. We are using Adobe Business Catalyst for one of our clients and they told us they can’t 301 redirect. Adobe Business Catalyst does 301 redirects, but not to itself like an .htaccess rewrite. Doing a 301 redirect using BC from index.html to / creates an infinite loop and break the page. Are there alternatives to a 301 or any suggestions how to solve this? Thanks for all your answers and thoughts in advance,
Technical SEO | | Anna_Hoesl
Anna0 -
Schema markup
Hi, I'd love to use schema markup, but I don't think there is one for the type of products we sell (mortgages). Does anyone know of a way of using schema markup for a page like this: https://www.turnkeymortgages.co.uk/mortgage/mortgage-rates/ The regulator for mortgages (FCA) in the UK has rules about how products are displayed, we have to show all the information in the table (see the link), and the compliance text (your home will be repossessed....) with every product. This is why I haven't tried to 'cobble' something together from the existing markup available - I can't fall foul of the regulator (or be misleading to customers). Anyone have any thoughts on this? Or, should I just wait until Schema come up with a markup suitable for such products.
Technical SEO | | CommT0 -
301 redirects don't work properly
Hello all, I've been working on 301 redirects for a bit and normally it's no problem but some seem to be going wrong. Redirect 301 /3-zits.html http://www.bankstellenshop.com/banken/3-zits.html This one works properly but the following one gives a very strange result as it goes to http://www.bankstellenshop.com/bankstellen.html/u (no idea where the .html comes from) Redirect 301 /bankstellen/u http://www.bankstellenshop.com/bankstellen/u.html Any idea what I'm doing wrong or what should change? Thanks in advance!
Technical SEO | | Kapottefietsband0 -
Redirection based on country and impact on rankings
I have a website that ranks number 1 in google.co.uk for its main key term and ranks number 4 in google.com.au. However i would rather that visitors in australia see domain.com.au rather than domain.co.uk. Is there a way to achieve this using some clever 301s without impacting the rankings in australia and so that the .com.au starts to rank in place of the .co.uk OR Would you advise launching a .com.au version of the site hosted separately with unique / re-written content on it.?
Technical SEO | | thefresh0 -
Proper structure for site with multiple catagories of same products
Hi, we have products (trophies and awards) that can be catagorized in many ways. Using Award Medals as an example: - Medals by type: 1 1/2", 2", etc. - Medals by sport Baseball, Basketball, Cheer - Medals by Style Color, Gold, Silver, Bronze Right now, we have an Award Medals section off of our home page. The section has a decent page rank, but should be much better (I think). My guess is that we are loosing page range since we have separate sections with the groups above as we want our customers to be able to find the medals easily. Unfortunately, when we setup our site 10 years ago, we organized by type and this is what is hanging off the home page. The other groupings we added more recently. I have attached a snap shot of what the sections look like. We would like customers to find an individual medal when they do a Google search. For example a search for Baseball Medals. In Goggle, they likely would not search for 1 1/2" medals. My question is this: Can we keep the same structure we have today (to enable customer flexibility) but improve page rank and also have the sections like basball medals rank well? I have thought about using canonical tags, but the pages are not the same - in one case it is all baseball medals, in another it is all 1 1/2" medals, etc. Thanks for your help!!
Technical SEO | | trophycentraltrophiesandawards0 -
Schema mark up
Has anyone seen any benefit from using schema in the html of their website and gaining better oganic resultsi n Google? Is tagging up pieces of content with this mark up language worth doing? Any advice much appreciated as always.
Technical SEO | | pauledwards0 -
What is campaign based rank tracking tool? How to use it?
I'm having difficulties with SEOmoz Rank Tracker tool. During last month, it hasn't worked properly. I was suggested to use "campaign based rank tracking tool"- I would like to learn if anyone has already used it? Thanks, Sema
Technical SEO | | WTGEvents0 -
Competiting In the Small Business SEO Market
I deal with primarily small businesses in the construction and maintenance industries and I'm looking for some advice. Traditionally in these categories you find absolutely awful websites with the below attributes, all ranking 1-5 in the SERPs. Weak/Limited content No blog Awful title tags Minimal backlinks Poor on-site optimization Ect. In most cases I am going to assume that these sites have been indexed for the last ten years, and that is why they are retaining such high rankings. My issue is trying to compete with them! So far I have worked to have my client's website submitted to and accepted by all of their competitor's backlinking site (which didn't take as long as you might think). I've also listed my client in several of the top paying and free directories (dmoz, joe ant, ect.) and still I see limited results. Lastly and most annoyingly my clients website, according to SEOmoz is currently leading the domain authority race in every category. Does anyone have a suggestion as to what is going on.
Technical SEO | | calin_daniel0