Blog Location
-
We are planning on redesigning our homepage and are thinking of moving the location of our blog.
Currently it is part of the main menu with a tab "Blog and News"
Links to the top news article are also displayed below the fold.
I checked with Google In-Page analytics and the news articles main link get 0.1% of the clicks and the blog&news don't get any clicks.
The Marketing VP wants to move Blog&News to a link below the fold... which seems like it will send a message to Google we don't care about it and get it even less traction than we currently have in terms of visitors.
Any suggestions of what we should do with it?
-
Hi Sara,
If you are keen to get more traffic through the news stories and the main blog link, it's definitely a mistake to move it, just from a usability perspective... I agree with Andy that stats like you're seeing for these links in Analytics suggest that you can make an improvement to the page to increase the click through rate if.
The effect of a link being above or below the fold is probably negligible when it comes to PageRank passed (with the exception of footer links, which appear to be devalued).
-
Hi Sara,
If it is something that only gets a low amount of traffic, then really this is something I would personally be looking to improve rather than to move it - unless there is nothing of any worth in there, then I would be looking to fix this as well.
It does seem an odd decision to make, but don't worry about what Google will think about it - they will find the articles no matter where the links are - but unless there was a very good (possibly commercial) reason, then it isn't a move I would suggest.
-Andy
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
How to keep NAP if my company has two locations?
Hello, I am a bit puzzled since the company I'm working with has recently opened a new location. The company's first location is listed in all local directories. Could you please advise me what to do to make 2 locations visible and not to mess up with keeping same NAP all over the web? Most directories do not simply have the option to add another location. I had to open a brand new Google Business page for the second location (while using the same name brand). I suppose I am getting into trouble with this?
Technical SEO | | kirupa0 -
Infinite scroll blog
We're currently re-designing a website for our client, which includes an infinite scroll blog. When driving traffic to individual blog posts, is there a particular way to provide them with a unique URL to view the desired blog post? Thanks.
Technical SEO | | SymbiontGroup0 -
Use of Location Folders
I'd like to understand the pro's and con's of using a location subfolder as an SEO strategy (example: http://sqmedia.us/Dallas/content-marketing.html), where the /Dallas folder is holding all of my keyword rich page titles. The strategy is to get local-SEO benefits from the use of the folder titled /Dallas (a folder which is unnecessary in the over all structure of this site), but how much is this strategy taking away from the page-title keyword effectiveness?
Technical SEO | | sqmedia0 -
Duplicate Title Tags On Blogs
Hello Mozzers, I have a client who has a blog and articles section on their website, due to the amount of content they have in these section they have multiples pages so it would be like.. www.bluewidgets.com/blog/p1 www.bluewidgets.com/blog/p2 www.bluewidgets.com/blog/p3 www.bluewidgets.com/blog/p4 All obvioulsy with seperate content in each blog/article posts but the meta descriptions on title tags for this p1,p2,p3,p4 and so on are all the same, is this a major issue? and if so how do I fix it?
Technical SEO | | Prestige-SEO0 -
SEO value of an on-site hosted blog
We are in the process of upgrading our blogging capability. Our preference would be to host a Wordpress blog under our site url. However due to our technical set up we've found out that it isn't possible to put Wordpress onto our servers so we'll need to go with a hosted version. Does anyone have any idea or examples of how this could affect our SEO performance? Also - is Wordpress the best tool - seems to be the most popular! Thanks. Jon
Technical SEO | | TTS_Group0 -
How best to optimise a website for more than one location?
I have a client who is a acupuncturist and operates clinics both in Chester and Knutsford in Cheshire the site performs well for Chester based terms such as "Chester acupuncture" this is the primary location the client wishes to focus efforts on but would also like to improve rankings for the Knutsford clinic and area. I have setup local places pages for each clinic and registered each on different local directories. Both clinic addresses are placed on each page of the website and have a map to each on the contact page. Most of the on-page SEO elements such as page titles, descriptions and on-page keywords mainly focus on the term "Chester" over "Knutsford" is it advisable to target both locations in these page elements or will local search have an effect on this and will reduce/ dilute overall rankings for Chester clinic? I haven't setup and separate page for each clinic location as this might help in terms of SEO for improving ranking for both locations but from a user point of view it would just duplicate the same content but for a different location and also would create duplicate content issues. Any advice/ experience on this matter would be greatly appreciated.
Technical SEO | | Bristolweb0 -
Blog URLs
I read somewhere - pretty sure is was in Art of SEO - that having dates in the blog permalink URLs was a bad idea. e.g. /blog/2011/3/my-blog-post/ However, looking at Wordpress best practice, it's also not a good idea to have a URL without a number - it's more resource hungry if you don't , apparently. e.g. /blog/my-blog-post/ Does anyone have any views on this? Thanks Ben
Technical SEO | | atticus70 -
What should be noindexed on a Wordpress blog?
I know this can be a "it depends" answer so I'll try to explain. Qualifications on your answers would be great. I use the Wordpress architecture for myself and clients on sites and blogs. Almost every business site we create has a blog and I'm always working to improve results on them. My strategy has been the following: Categories: General, main content types, general keywords. Index, follow Tags: Very specific, post specific, may only be used once for one post. My categories have descriptions that are displayed on the category pages with excerpts. Tags rarely have a description but are displayed with excerpts on the page. My idea has been to index the categories to crawl the content and they have unique content by showing the category description. Tags shouldn't be archived because they may be all over the place and may have only 1 post with no tag description. I'm trying to reduce duplicate content but I don't want to limit results for my clients and myself. Should I set tags to noindex, follow or should I have them indexed? The only thing I'm thinking with having the tags indexed is that I may be able to get additional traffic through the more specific tags (i.e. tag = meta tags, category = SEO).
Technical SEO | | JaredDetroit0