Does embedding Google map help local SEO?
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Hi I am curious if adding a embedded Google map to a footer helps for Local seo?
Thank you
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Sorry to double post, but I went and looked and they also have one specifically for local business.
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I think adding the map by itself couldn't hurt, but I would combine it with schema organization or business markup for the best results. You can specify where your physical location is with either of those two mentioned.
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Thanks for sharing Matt - we did a similar test and found improved SERP results with a full address/G map on the contact page above the fold.
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Thank you very much for sharing those results.
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Awesome information, Matt.
Thank you.
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We've tested this a few ways.
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Add map to the footer - seems to help somewhat. Not a big jump but definitely a boost.
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Add map to the contact page along with the address - this helped the most in our testing.
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Add map to any other page - no effect in our tests.
We tested 2 controls and 4 sites set each way = 14 total.
Of the 14, the 2 controls and the 2 "any other page" had very little improvement. The 8 on #1 and #2 had definite moves and so it does seem to affect the results. Putting the address on the page, along with an embedded G map was by far the best for us.
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Our business is ranking very well on Google in our niche (diving zanzibar).
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Our GMB is optimized, updated, has many photos and the most review in our niche.
We use to rank in the first 3 results for most search terms (for example: diving zanzibar, zanzibar diving).
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