Has anyone added Structured Data Markup Server Side?
-
I want to add some structured data to our companies website via microdata through schema.org. I have been asked to gather all of the requirements so that it can be done server side and automated when things change. I honestly don't know where to begin as there are many areas where it can be added. Has anyone done this server side before?
-
Hey David thanks for your response. We are not using wordpress or joomla. We use currently IIS, ASP.net and MVC. This will be going on a software company website.
-
I have never seen it implemented on the server side, but I have seen cms components that allow you to mark up information with rich snippet and micro data.
Are you using joomla or WordPress for the site(s) in question? What types of sites will this be going on?
For e-commerce, there are plug-ins that markup the products and reviews.
For static data there are plug-ins that Mark up single and aggregate reviews.
Company and organizational markup I would just create one and copy/paste then change out the info. These are really simple to do, and I'm not sure automating the process for this type would achieve the time savings you have been asked to provide.
Keep in mind that sometimes quality is lost through automation. Other than product info, we manually add all our markup data.
Hope this helps! Let me know if you need some links to components.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Organization name as text vs. as a picture with alt text + Schema.org markup
I'm looking for some feedback to implement best practice for the markup of our header/navigation at the top of our site. Our organization name and a tag line is at the top of every page on the left, then our logo, then our navigation to items like "Topics" "FAQs" "About us" etc is to the right along the top. Our organization name includes the most frequently searched keyword for what we want to rank on, and our organization name is our domain name. A couple other background items: we're a non-profit startup and no code is public yet -- hence, I'll be explaining what we're going for. We're coding in straight html/css, not using Wordpress or anything like that. When we originally DIY coded our draft homepage and a few landing pages, we put the organization name and tag line into the markup as text, to look like this: Organization name | Pretty | Navigation items over here
Web Design | | scienceisrad
Explanatory fun tag line | Cool |
--------------------------------------- | Logo | --------------------------------------------------------- Then we outsourced the markup of two more landing pages to a company that does on-demand orders for responsive markup, based on png's we sent of the designs. The company's code renders a fabulous looking version of our design, and important for usability, it is responsive. The company also did something else I'm not so sure of. They made one big image out of our organization name, tag line and logo ... because? The indenting and different font sizes of the Organization name and tag line was too hard to code in? Or is it just best practice for html standards, SEO, etc. to make it one big logo?? Now, as part of an overall effort I'm working on to reconcile our different code ... I'm mulling right now specifically on reconciling the different approaches we each took and incorporating new best practices for the header ... based on what I'm reading online about headers, including debates about whether to use h1 for your company name, whether using an image for the name is fine, advice about including Schema.org markup for logos, etc. Given all this, which of these two options look better to you? Do they seem equally good to you? What would you change about the one that looks better to you? What do I have wrong in them? Or would you code this entirely differently to hit all best practices? What do you think about using h1 for organization name vs. is there a better tag to use for the organization name to code it in as text? (Note: we have other h1's on our pages for the actual article/content titles of each page, which maybe we should, maybe we shouldn't be having those as h1's?) Option 1 -- using text for our name and tag line: <header id="top" class="brandfont brandcolor">
[# Organization name Explanatory fun tag line](/) Organization name logo {navigation code here}
</header> Option 2 -- name, tag line and logo all as one big png image: <header id="header" class="container"> Organization name tag line {navigation code here}
</header>1 -
Does anyone know of an easy way to create jump links in WordPress without having to hardcode it into the HTML?
I am using Genesis Framework with the New Pro child theme on my site called Learn Internet Grow and when I create long articles I like to have a menu so readers can jump to a specific section. I wonder if there is a best practice for how to create jump links quickly without having to switch between the code editor and the post editor. There are a bunch of plugins but I am wary of adding more. Maybe if someone can tell me about one they had a good experience with. Ideally, a resource that shows you how to create a custom plugin for this or a non-plugin way to alter the framework to enable easy jump linking.
Web Design | | LearnInternetGrow0 -
Anyone with Forums experience + adsense
An opportunity has been presented to me to be able to host a forum for a semi popular celebrity. Very excited about that 🙂 I have never had a very forum and would like to know what kinds of experienced has anyone had with a popular forum From what I hear if you can have a popular forum its pretty much a cash cow (adsense) especially if its reputable and is a great long term thing, because of returning visitors and the loyalty you establish with the users. Anyone in this boat who can shed some light for me? What should I expect? Best software/themes for this for user-ability as well as adsense?
Web Design | | cbielich0 -
Is anyone here managing or doing SEO for a site using GoECart?
We are preparing to update/migrate to a new ecommerce platform. We are in the process of choosing right now. One of the things we know we want is faceted navigation, but I am well aware of the problems this presents for SEO. Are any of you amazing people here using, managing or have experience with GoECart? I am interested to know your feedback, particularly from an SEO viewpoint. Thanks in advance! Dana
Web Design | | danatanseo0 -
Website Design Structure
When having a website designed, is it best to have a Responsive Design with Media Queries or is it best to have a Website designed for laptops andDesktops and a second mobil website? What are the SEO benefits of each strategy and Which is best for the user experience?
Web Design | | bronxpad1 -
Is anyone using Humans.txt in your websites? What do you think?
http://humanstxt.org Anyone using this on their websites and if so have you seen and positive benefits of doing so? Would be good to see some examples of sites using it and potentially how you're using the files. I'm considering adding this to my checklist for launching sites
Web Design | | eseyo1 -
Has anyone had luck doing SEO with a wordpress website built with Parallax?
Has anyone worked with Parallax before? Is it possible and worth it to do SEO on a wordpress site that uses Parallax? I have a friend that is asking. Currently when you navigate their site there is only one URL (home page) and one title tag.
Web Design | | webestate0 -
Does anyone use Ultimento for Magento?
We're working on a re-design and want to start with SEO rather than leave it until the end. Of course, saving time and money on a custom template would be great. Ultimento found at www.ultimento.com boasts great SEO features. Has anybody used it? Please comment. Thanks in advance! Kevin
Web Design | | kwoolf0