SEO for new product at the market
-
Hi everyone,
Imagine you are a book store owner and there is a new book which is going to be released next month. What would you do to rank for queries such as:
- And the Mountains Echoed
- And the Mountains Echoed book
Of course, this book has been already released but think as it not.
Thanks.
-
It's likely that your competition is going to be a mix of large book sellers, online outlets, the author's or publishing house's pages or sites, review sites (after the book is released - and this can include major newspapers and magazines). You can get a good idea of who these are actually going to be by looking at the author and publishing house and searching for books they've published in the past. What do those SERPs look like?
Getting in first with a landing page on a good website is a good piece of the battle, so definitely create your pages about the book early. If there are press releases or interest from readers in the lead-up to the release, your site should be one of the only resources ranking early if you get in before the big retailers and newspapers. Amazon is particularly strong for some book queries, but Google would ideally prefer to rank diverse websites (not three or four Amazon URLs on the first page, which I have seen happen for book names).
-
Backlinks!
Kidding aside, I would start with understanding the power of your domain vs the current competition.
If your domain authority is quite good vs the current competition, then internal linking and great on-page content will help you rank for those terms and it's variations easily.
If the competition is much more advanced in terms of SEO, then I would launch different campaigns to link back to that page in advanced. For example, an infographic (a great one) detailing and "preselling the plot" somehow. I would then market that and you'll get a lot of good links to your landing page.
Ill also make sure that landing page is quite unique and it can also be a cause for people to link to it.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Should I add my company website to Applegate a free product and services directory?
A colleague of mine has been sent a marketing pack from www.applegate.co.uk - is it good SEO practice to use free directories, or are these days over?
Link Building | | Catherine_Selectaglaze0 -
SEO Question
If you Google - "San Diego DUI Lawyer" (a competitive term), this guys site comes up: sandiegoduiattorneys.weebly.com/san-diego-dui-lawyer.html Run his site in Opensite Explorer and you won't believe the results. This guy somehow has as much domain authority as Facebook, and maybe more than Moz. How is this possible? How is he getting all those links from random Weebly sites? I'm not saying I want to copy him, but I think it's highly problematic that somehow that site has been rigged to get all that link juice. Any feedback would be appreciated.
Link Building | | mrodriguez14400 -
Fake product ideas
I am going to build a fake product and wanted to get some of your awesome ideas 🙂 This is for fun, laughs and mainly viral/back links. Ultimately my goal is to leave the user scratching their head saying to them self "Is this for real?". I want it almost believable 😉 First: My site is based on everything scrabble so I want it related to that since my fans are going to get a kick out of it. I need some great starting points of something fake I can create and post about.
Link Building | | cbielich0 -
Seo & Real Estate Site?
I am a Realtor. I am also a web developer. I want to make a site about real estate and web development. Primarily how I use my unique skills with web to sell homes. A real estate website caps it's Page Rank very low. There are not a lot of good backlinks to get when compared to the web development industry. There are millions of blogs I participate in about web development/seo. There are a lot of blogs I participate in about real estate too; however, the real estate websites all have low page ranks. This is obviously because the seo/web development industries know how to build page rank, which makes it easier to accumulate it. It's difficult finding good outlets to get link power from in real estate. How confused would google be? Is there an acceptable strategy to making this a reality? Please point out all of the variables I am not seeing. Pros and Cons. I'm not an SEO pro. I would be going for the keyword Pensacola Real Estate. I would accumulate backlinks from the real estate industry and the web design industry. Help 🙂
Link Building | | JML11790 -
Moving content archive from a new blog to a mature content website?
I'm working with a publisher who has a young blog that is 6 mos old and is considering folding it and moving it's archive of content into a relavent, more mature website. This blog already has numerous links directing readers to this more mature website. My question is would it make more sense to leave the blog in place and continue to publish new posts and benefit from the link relationship with the mature website? Considering the blog is relatively new, would it matter much if we folded and moved it's archive?
Link Building | | accessintel0 -
SEO Powersuite
SEO PowerSuite Link Assitant Anyone use this tool? May I ask if possible tips about this tool? Just purchased an Enterprise edition, but Im afraid I dont have enough ample time to go over the instructions. Any tips you have will be appreciated..thank you.
Link Building | | SkyHigh810 -
Link Buildinf for new sites
Hello friends, I would like to know what link building strategies you recommend for a newly created websites? Thanks a lot!
Link Building | | pasape0 -
Press Releases for seo links?
With panda etc is publishing Press Releases with prweb etc a strong seo method of getting good links form strong domains?
Link Building | | DavidKonigsberg0