Landing pages report - Meaning of clics metric

[footd]

Hi there,

I am looking at the landing pages report on Google Analytics, I see 4 columns:

Impressiones

Clics

Average position

CTR

Regarding the clics metric, this shouldn't be equal to the sessions of organic traffic that you get? In Adwords, a clic is a session.

What I see is that clics are not sessions and I am a bit surprised of this. Why are they different in this report?

Thanks and regards

Thanks and regards

[footd]

Hi there,

Yes, you are right, I should have specified the kind of report I was talking about.

Ok, I know what you mean but I don't understand a big discrepancy. I would count with small difference which make sense not this.

For the same time range, look at this discrepancy:

• Clics on the landing pages report under Search Engine Optimization Section in Google Analytics are 13007

• The number of organic search sessions under channels section in GA are 3995

• Number of clics on Google Webmaster Tools / Search Traffic / Search queries / Landing pages tab: 1719

Does this make sense?

Thanks and regards

[spencerhjustice]

It took me a minute to figure out what you meant but you should have specified that you meant the landing page report under the Search Engine Optimization Section in Google Analytics. The Search Engine Optimization section pulls its data from Google Webmaster Tools, which is known for having data that is completely accurate.

This is data as reported from Google's end and not by the analytics code on your website. Someone could have clicked your search result and then hit the back button before loading your page or users could have javascript disabled, which would skew the data. I wouldn't use this tool as more than a rough estimate. The data is not going to match up with analytics, so you shouldn't expect it to.