Content of the Product Page
-
Hi Everybody :
how can you tell if the content on the product pages are accessible by google ?
please have a look at my product page :
http://www.fireplaceproducts.co.uk/stoves/aarrow-stoves/aarrow-ecoburn-defra-wood-burning-stove/
i used classes in product page to set the key features, construction ,...
i notices other companies done these as text and they get better ranks do you think that's the reason ?
also to test that i added the text exact same as the key features , construction ,... as additional information at the end of the product page , would you thin that would be considered as duplication ?
Kind Regards
Arta
-
Hi Arta,
Sorry, I was out for most of yesterday. And not quite sure what happened to the link. This is the tool I was referring to: http://www.webconfs.com/search-engine-spider-simulator.php
If you break your page up, you have basic information and cost at the top left with the image to the right - nothing wrong with that, but the buy button should also be in the Product Details up there at the top. As it stands, you have a price match and accessories before you get to it.
Then you have a big block of Special Offers. It is important to say if it comes with something free, but this doesn't look right at all. The heading for that (included free with this stove) is smaller than the product headings below. You need to box this off somehow and make it stand out.
Then you come to the drop downs and additional information. There is so much going on here - the use of the collapsable ones and horizontal tabs don't really work well together. Why not use all horizontal tabs? And I would get rid of any duplication you have in the Additional Information.
-Andy
-
Dear Andy
would you explain more about " with nothing where I would imagine it should be" ??
Thanks
Arta
-
Just one quick question !
why it says , canada in seo borwser when my server is in uk? does it matter ? can i change it ?
-
Thank you for SEO-brower , i started using it .will get them to index/follow .
already got the sitemap in GWT.
Thanks for description and keywords advice , such a confusing subject ! its not easy to find something to describe you , be comprehensible for users and use them to get indexed and ranked as high as possible !
Thanks
-
"how can you tell if the content on the product pages are accessible by google?"
Simple. Use seo-browser to see what is "crawlable" by a search engine bot. I have done this for the link you provided. Here is the result:
If you see it shown there, then Google can read it.
Secondly, make sure the product pages or folders are not blocked with any robots.txt rules, and that the page is set to "index/follow", which it currently does not look like they are, based off of viewing the page source.
Sumbit a sitemap to GWT with all the site URL's you want indexed.
As a sidenote, I found this on the page:
<title>Aarrow ecoburn stoves, aarrow stoves uk, ecoburn 5 7 9 11 stove</title>
Since the page is about "wood burning stove(s)" you will probably want to mention that in the descriptions and keywords. If you do get that page showing up in search results, that description could be a bit prettier. I doubt people will click on something that either looks spammy, or is something they cannot understand. Something like: "Fireplace Products UK offers a wide selection of Aarrow Ecoburn wood buring stoves for your home. Primary UK distributor of Aarrow stoves and ovens."
Page title should reflect the same. Right now, they all display the same info.
Hope this helps!
-
I like to use screaming frog or xenu. They basically crawl the links on your site and give you a report on the results. To put it simply, if pages do not show up in the results then Google probably wont either. Be careful though, the free version of screaming frog only crawls up to 500 pages.
You can also look at individual pages by typing "cache:[url]" into the address bar in chrome. This displays Google's latest index of the page. If it shows a 404 error then it has not indexed it - although this will often be the case with new products as Google just hasn't indexed it yet.
-
Thank Andy :
where would you imagine things should be ? would you give me couple of examples?
also would yo tell me what do you think about this website :
http://www.stovesareus.co.uk/all-stoves/multi-fuel-stoves/aarrow-acorn-4-view.html
ps. link to tool doesn't work
Arta
-
Thank you for quick response !
so my question was how you know if your content is visible and accessible by Google , is there a straight answer for that ?
buy now button is next to price , but when product has price match option and accessories that users can add buy now button is underneath all those choices , do you think when users have a choice of buying this product cheaper or add accessories before go to checkout buy now button should still be next to price?
you are right about reviews we tried but cant get so many of them !
-
Hi,
I picked up a tool seo-browser.com from this post http://moz.com/community/q/what-recommendations-do-you-have-for-the-seo-of-this-site#reply_237515 by David Kley
It's a bit like a Fetch as Google https://support.google.com/webmasters/answer/158587?hl=en
-
Hi Arta,
Andy has given you some good tips there.
I found the page a bit all over the place with nothing where I would imagine it should be, but in terms of what the search engines can see, have a look at this tool. It will help you understand what Google can see on the page.
-Andy
-
In terms of being seen as duplicate, yes but this content is essential - you can't get away from the fact the dimension / spec is the details and you can't change them, but what you can do is add more unique content to the page.
There seems to be a lot of manufacturers content on the page and I would assume that a lot of your competitors are using the same info - so this is where the duplicate worry would come in for me.
While this is quick and easy to use, its worth spend the time to add more unique content, and higher up the page the better.
You have Reviews section, have you been contacting previous purchases and encouraging them to leave a review - this will help to create unique content. If your using a shopping platform to create your store like shopify etc there are a lot of plugins to do this for you automatically so once set up you don't need to worry about it.
On a side note, it actually took me a while to find the buy button - it wasn't where I would of expected it to be, next to the price.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Duplicate content on site->citations? How important is it to change it?
Hi there, I recently realised that the citations and directories i was building used the same content than the one on my website. I know this is not best practice. I will for sure make sure it doesn't happen in the future, but I am affraid of the ones i built in the past. How much do you think this would affect my rankings, and do you think this is a priority to go through my citations and directories to modify it?
Link Building | | H.M.N.0 -
301 redirect single page
I have a popular page on one domain and I did 301 redirect of it to another domain. Just one single page. Both the sites are very related to each other. Will the backlinks get transferred? Its been more than a week but nothing shows up in webmaster tools.
Link Building | | anran0 -
Page not Ranking I feel helpless!
Hi there 🙂 I have been working at SEO for quite some time and I am such a noob. I have even done an online course. I am at my wits end. My website is https://www.urbani.com.au. I changed to https about 1 month ago. I want to rank for "outdoor furniture perth". Recently my homepage has stopped ranking for this keyword, and a useless blog page started ranking instead (www.urbani.com.au/tag/outdoor-furniture-perth/), on page 5 of google. I got rid of that page and redirected it to my homepage. Do you know what the problem is? Why won't google rank my homepage for "outdoor furniture perth"? It is ranking for "outdoor wicker furniture perth", but for "outdoor furniture perth" it has disappeared from the face of this earth. Thank you so much, if I can get help for this it would save my business! Whitney
Link Building | | vhitnah0 -
Will linking to very similar (or duplicate content) hurt SEO
One of my clients started working with a traditional PR company to get media placements and they've placed articles on some very excellent and relevant sites. However, the article's content is nearly identical on each site. We would like to link my client's site to these articles, but will the duplicate content hurt SEO? Because there are some very minor variations within these articles, will that be enough of a difference where we don't need to be concerned if we did link our site to each article?
Link Building | | Liggins0 -
How to create good SEO content for an essentially thin ecommerce site?
I have a retail website that in the past has been hit by a manual action for crappy backlinks (these were all done by a previous agency and up until the penalty providing very good results). We have since removed all of the rubbish backlinks and have come out of manual penalty and are looking in to our long term strategy in terms of content and link building. We have a blog within our site that does well with traffic and with an OK conversion to the products that feature within the posts, we are also putting together a strategy in terms of long term content plans and while this is all very good for the blog, the ecommerce part of the domain continues to suffer. I know that part of this is because we did remove all of these links that were giving it juice, but where do you start with SEO when what you are dealing with is essentially thin content? With around 7000 products, every page has unique descriptions and titles that have been updated to remove keyword stuffing and over optimisation that has occured in the past. We don't want to go down the route of getting an agency that is going to put us back in Googles bad books, but how do you go about getting a retail page juice without firing backlinks at it? Not looking for the holy grail here but just looking for some advice, I want a clear idea of a direction to go in before recruiting an agency to do this.
Link Building | | timsilver0 -
Low Page Authority for key landing pages
Hi guys - I am struggling to understand why I have a Page Authority of 1 (!) for most of my key product landing pages. All of them are linked to directly from the Homepage, which has PA 46 and DA 40. Many of them are also linked to from high ranking external sites. Less valuable pages on the site, with far fewer links, seem to have much higher PA. For some reason these just don't seem to be registering the link juice which is flowing to them. In fact, OSE doesn't seem to register any links for them - perhaps this is the biggest clue? I am at a bit of a loss. Some of these pages still rank highly for relevant keywords on Google. But something clearly isn't quite right. Has anyone experienced similar?
Link Building | | HireSpace0 -
Publish content on current domain for content boost or new domain for links?
I have about 1000 unique and organically generated articles. My quote compare business has had briefs submitted by clients for over two years. The content has only been accessible to registered members. I want to polish it ASAP. Is it better to publish the content on the existing website in a sub folder or set up a new website to publish the content and have every article link back to the main website? Content is around 300 words x 1000.
Link Building | | designquotes0 -
Would you advise removing a "links" page?
I'm doing a site audit for someone and they have a links page full of reciprocal links for other similar businesses across the country. My gut instinct is to remove this page. How would you approach this if this was your client?
Link Building | | MarieHaynes0