Why is a website with lower content interest reaching higher in google
-
there is a website that i am competing with <cite>www.gastricbandhypnotherapy.net for the term gastric band hypnotherapy and for some reason it is now ranching higher than me.</cite>
I have been number one in google with http://www.clairehegarty.co.uk/virtual-gastric-band-with-hypnotherapy for the term Gastric Band Hypnotherapy but for some reason in the past few days it has ranked number one and pushed me down to number three.
i do not understand it as there is not much relevant content to gastric band hypnotherapy and also it does not have many links pointing into it
can you please help with this question
-
-
Diane
1. Change the title tage to -
<title>Gastric Band Hypnotherapy expert offers Full Guaranteetitle> 2\. Change your URL from: www.clairehegarty.co.uk/virtual-gastric-band-with-hypnotherapy to www.clairehegarty.co.uk/gastric-band-hypnotherapy and make sure to 301 redirect the old URL to the new one. You would do this in your .htaccess file. Those two things would help a lot. Bear in mind this is simply a band-aid over deeper issues. I suggest reviewing the [beginners guide to seo](http://www.seomoz.org/beginners-guide-to-seo), trying out a tool like [this one](http://pro.seomoz.org/tools/on-page-keyword-optimization/new) and checking out some posts in the [on-site optimization category.](http://www.seomoz.org/blog/category/2) I understand your issue, and that it is not fun to see your page below a competitors, but you don't want to get too overly focused on the ranking, for a huge variety of factors. Focus on making your page as optimized and user friendly as possible. This means aligning the major page elements as suggested (title, url, header) and writing good text, based upon what's most easily digestible for the reader. -Dan
-
hi the reason why i have used other keywords such as hypno gastric band is for two reasons, one reason is that i have been told not to use the word gastric band hypnotherapy to many times but the trouble is i need to mention it with the topic i am talking about and the other reason is because i am explaining by what other names gastric band hypnotherapy is known by.
would it be possible to give me an example on what i am doing wrong and how i should do it and how many times should i mention gastric band hypnotherapy.
tha page is about getting people to visit the page to learn more about gastric band hypnotherapy and also to get on the phone. i have always been number one but as mentioned i then went to number three and number two with that website as mentioned being number one
-
I have not looked at the site, but yes, you can't talk about everything on one page. Move those other keywords to their own page. Good catch Dan!
-
I am fighting something similar in nature that I recently posted. They may have had an upsurge in inbound links, possibly with exact match anchor (even if someone is just linking using their URL, it is exact in this case).
a) Make sure your on-page is optimized (Title, URL, Copy)
b) get more inbound links with good anchor text. Some exact, some with variance.
c) get inbound links from other relevant sites. Sites primarily speaking to this niche.
d) make sure you are getting your social on. Get those Facebook shares and Twitter re-tweets.
-
Diane
Your page is too saturated with OTHER keywords and topics. It is not targeted enough towards the one topic you are trying to rank for. What the page needs is less of the off-topic content in the main elements (title, url, description, header, bold and internal links) to reveal the main topic you're trying to focus on.
Partially what I mean by "off-topic" is that you have many variations of your targeted phrase on the page: "hypo gastric band" "gastric band hypnosis" "virtual gastric band" are diluting the value of "gastric band hypnotherapy" - and they are all sort of competing for attention.
Whatever keyphrase you are trying to rank for, you want it to match exactly in the title, meta description, url and top header. This achieves a harmony between all of these elements, and then its ok to have variations of them appear naturally elsewhere in the body. But you want to focus those important elements with the exact keyphrase you're going for. This not only helps SEO but usability too.
-Dan
-
thank you for this. i do not want to over run the page with the term gastric band hypnotherapy but at the same time i am talking about the subject so it seems hard that google does not like you to over use the word but at the same time how can i not over use it if i am talking about that topic
-
Hi
It would appear this is in part the case due to the exact match domain, title tag and header all being an exact match to the search term on your competitor's site. If you wanted to increase your chances of ranking better you would:
-
remove "leading" from the beginning of your title tag (most of the other websites above yours in google have an exact match at the front of their title tage),
-
have an exact match in the URL (remove the word "with" - if you do, don't forget to do a 301 redirect to the new page)
That is all from a technical standpoint, I'm not saying this is how you want want to approach your overall SEO and marketing strategy. I personally would not get too obsessed with one exact search, but rather optimize your site well for the user.
It also appears your page (and website in general) is overly saturated with other topics and keywords. Anytime you are trying to rank for a specific keyphrase, you want the content of that page to focus in exclusively on that topic as much as possible. The competitor's site may not be as authentic as yours, but it does a fairly decent job at staying on point to that one keyphrase.
-Dan
-
-
i do not understand it as there is not much relevant content to gastric band hypnotherapy and also it does not have many links pointing into it
Everyone sees examples like this above their sites. The reason is that google's rankings are done by a complex forumla.
The best thing to do is to work on beating it. Improve your content, get more links.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Are we confusing Google with our internal linking?
Hi all, We decided to give importance to one of our top pages as it has "keyword" in it's slug like website.com/keyword. So we internally linked even from different sub-domain pages more than homepage to rank for that "keyword". But this page didn't show up in Google results for that "keyword"; neither homepage, but our login page is ranking. We wonder why login page is ranking. Has our internal linking plan confused Google to ignore homepage to rank for that primary keyword? And generally do we need to internally link homepage more than anyother page? Thanks
Algorithm Updates | | vtmoz0 -
Google SERPs changes
Hi I wonder if anyone knew of any changes to the Google SERPs appearance in August 2015? We dropped in over a thousand visits to the homepage on brand so I wanted to find out why. Also, our DA went from 36 to 34 - does Google panda affect domain authority at all? Thank you
Algorithm Updates | | BeckyKey0 -
Why would google favour overseas retailers? Really weird results..
Why would google favour results from overseas retailers for queries in the UK? It's weird since most won't ship to the UK and the same products are found at dozens of UK retailers. It's not the case that the overseas sites are necessarily bigger brands or better SEO optimised, so having asked the leading agencies in the UK and them being stumped I was curious if this was something anyone else had seen? Our theory is that this can only be a poorly disguised attempt to drive Adwords.
Algorithm Updates | | predatornutrition0 -
Duplicate Content
I was just using a program (copyscpape) to see if the content on a clients website has been copied. I was surprised that the content on the site was displaying 70% duplicated and it's showing the same content on a few sites with different % duplicated (ranging from 35%-80%) I have been informed that the content on the clients site is original and was written by the client. My question is, does Google know or understand that the clients website's content was created as original and that the other sites have copied it word-for-word and placed it on their site? Does he need to re-write the content to make it original? I just want to make sure before I told him to re-write all the content on the site? I'm well aware that duplicate content is bad, but i'm just curious if it's hurting the clients site because they originally created the content. Thanks for your input.
Algorithm Updates | | Kdruckenbrod0 -
Organizing Website Content
Hey everyone! I am looking for some opinions on organizing website content. Here are two thoughts. I am open to alternative suggestions as well. Thanks for any consideration in this matter! **Aviation Supply Store Thought A ** **Helicopters Airplanes Rockets ** Helicopter engines Airplane engines Rocket engines Helicopter Fuels Airplane Fuels Rocket fuels Helicopter Accessories Airplane Accessories Rocket Accessories Aviation Supply Store Thought B Engines Fuels Accessories Helicopter Engines Helicopter Fuels Helicopter Accessories Airplane Engines Airplane Fuels Airplane Accessories Rocket Engines Rocket Fuels Rocket Accessories I simply chose aviation as an example. I'm just having difficulty deciding on how best to catagorize. Thank You!
Algorithm Updates | | APICDA0 -
What do you think Google analyzes for SERP ranking?
I've been doing some research trying to figure out how the Google algorithm works. The one thing that is constant is that nothing is constant. This makes me believe that Google takes a variable that all sites have and divides it by that number. One example would be taking the load time in MS and dividing it by the total number or points the website scored. This would give all of the websites a random appearance since there that variable would throw off all the other constants. I'm going to continue doing research but I was wondering what you guys think matters in the Google Algorithm. -Shane
Algorithm Updates | | Seoperior0 -
Google above the fold update
Hi everyone, Ever since the Jan 19th Google 'above the fold update' I have noticed some strange ranking changes in some of my sites. 1. rankings increased dramatically (not in top 50 to page 2) on Jan 19th for about 5 days then dropped out completely from the top 50. 2. our rankings then did the same thing again around Feb 2nd for about 5 -6 days then has bottomed out ever since. We do not have any ads on the site but our pages are dominated by images for most of the 'above the fold' section then followed by the content down the page. Any insight into this would be much appreciated. Cheers, Andrew
Algorithm Updates | | jay.raman0 -
Will google punish us for using formulaic keyword-rich content on different pages on our site?
We have 100 to 150 words of SEO text per page on www.storitz.com. Our challenge is that we are a storage property aggregator with hundreds of metros. We have to distinguish each city with relevant and umique text. If we use a modular approach where we mix and match pre-written (by us) content, demographic and location oriented text in an attempt to create relevant and unique text for multiple (hundreds) of pages on our site, will we be devalued by Google?
Algorithm Updates | | Storitz0