Scaling A Small Agency
-
I have reached a placed where I now have several clients and we're charged closer to the $2k/month mark for our SEO services. We normally partner with the client's inhouse copywriter or content person so that's a piece we don't have to take on in house...however we do provide content strategy for their person to execute.
I'm now at a place where I want to scale and offer link building but quality link building services. I do it all myself and I really can't keep up with the time management and amount of labor that goes into quality link building. We're not looking to outsource or pay $10/hr for link building as I know we won't get the quality and impact our client's want.
Can anyone speak to hiring people for SEO/Link building purposes for a small SEO agency? Right now it's myself and 2 interns, but even the interns don't fully know SEO. Just trying to figure out how best to proceed with scaling and how much to pay a part timer we bring in house. Also....how on earth do you all manage link building projects for multiple clients. I hope the $2K I'm charging is a fair rate...I feel like I should be charging more.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Many pages small unique content vs 1 page with big content
Dear all, I am redesigning some areas of our website, eurasmus.com and we do not have clear what is the best
Intermediate & Advanced SEO | | Eurasmus.com
option to follow. In our site, we have a city area i.e: www.eurasmus.com/en/erasmus-sevilla which we are going
to redesign and a guide area where we explain about the city, etc...http://eurasmus.com/en/erasmus-sevilla/guide/
all with unique content. The thing is that at this point due to lack of resources, our guide is not really deep and we believe like this it does not
add extra value for users creating a page with 500 characters text for every area (transport...). It is not also really user friendly.
On the other hand, this pages, in long tail are getting some results though is not our keyword target (i.e. transport in sevilla)
our keyword target would be (erasmus sevilla). When redesigning the city, we have to choose between:
a)www.eurasmus.com/en/erasmus-sevilla -> with all the content one one page about 2500 characters unique.
b)www.eurasmus.com/en/erasmus-sevilla -> With better amount of content and a nice redesign but keeping
the guide pages. What would you choose? Let me know what you think. Thanks!0 -
Industry leader being outranked by small competitors in Google Search
Hi Guys, I am working on the SEO strategy of an adult e-commerce website and I don't understand how small competitors/websites with a poor domain authority, links profile and on-page optimisation are outranking us across the top high search volume search terms. We have already fixed several issues with the site including canonical tags, duplicate content, links profile, etc... I would be interested to get someone expert's opinion as we have been working on this over the last 12 months and haven't seen improvements. My email is "[email protected]". Thanks in advance!
Intermediate & Advanced SEO | | Jon_bangonline0 -
Scaling with schema markup
Right now, the only way I know to do schema markup is through hard coding the designated area where the information is located on the site. I'm thinking about developing an option in a WYSIWYG that allows for basic schema implementation to make it easier for multiple users of experience levels. Does anyone have any examples, tools, or tips for making schema scalable? I want to do a good job with this, but the site I am working on has thousands of pages and multiple "owners."
Intermediate & Advanced SEO | | Becky_Converge0 -
Brand in Title Tag - a Ranking Factor for Scaling Big Websites?
I'm in the middle of redesigning title tags on a large ecommerce site - approximately 9000 product pages. The old structure was -(product name/description) | (Website/Brand) So an example would be - Big League Chew - 13 oz. | Target - With 'Target' Being the site's brand and appearing on each. With Google's new Title Tag display, our title tags are too long now. Unfortunately, our Brand/Website is HUGE - over 18 characters. My question is two fold - 1. Is it OK to remove brand from the title tags of some particularly long names? Will this impact ranking? 2. Does Google look for brand in these title tags, and more specifically: brand consistency in title tags? I'd love to cut the brand out of some as the product name is the biggest click-through element by far - but I don't want to affect rankings. My 'gut' says that I should focus on clickthrough rate with title tags and cut brand where necessary. Does anyone have thoughts on this?
Intermediate & Advanced SEO | | Blenny0 -
Recommendation for Small Business SEO
I'm trying to find a company that can provide SEO services for our small business. We have a limited budget, $500 a month or less. We have staff that can do much of the work in terms of correcting content issues, changing content, etc. However, I'm not an SEO expert and we need someone to help us by understanding where we are now and providing ongoing guidance on what we should be doing to improve and also in helping with execution where possible and/or necessary. Can anyone recommend a company that might be able to help us with this within our budget constraints?
Intermediate & Advanced SEO | | Careerbags0 -
Implementing Large-Scale Redirects
Hello All, I have a situation with my site where a vendor created a local directory of locations on a sub-domain of my site. This sub-domain has approximately 2000 pages. It is a PR3 and a good backlink profile (not many links. Mostly citations. Not spammed). It get decent traffic but 80% of the traffic is driven by ppc. We have created a new local section on the main page of our website and we are trying to weigh the benefit of redirecting all of those pages on the old sub-domain. We anticipate that this new section will begin to replace the old sub-domain in serps. Additionally, when our deal with the company that manages this sub-domain ends in three months, the pages will no longer exist. Is it worth redirecting the pages (you might need more information to give good insight into that)? Also, if we do implement approx. 2000 redirects, what effect will that have on the main site from an SEO perspective. Is it possible that Google might ignore this large scale redirect effort? Will the value also be limited by the fact the redirect might only be live for a month before the original pages are deleted? Any help/insight with this would be greatly appreciated. Thanks!
Intermediate & Advanced SEO | | ResponseMine0 -
What is Best Way to Scale RCS Content?
SEO has really moved away from the nitty gritty analysis of backlinking factors, link wheels, and the like and has shifted to a more holistic marketing approach. That approach is best described around MOZ as “Real Company S#it”. RCS is a great way to think about what we really do because it is so much more than just SEO or just Social Media. However, our clients and business owners do want to see results and want it quantified in some way. The way most of our clients understand SEO is by ranking high on specific terms or online avenues they have a better possibility of generating traffic/sales/revenue. They understand this more from the light of traditional marketing, where you pay for a TV ad and then measure to see how much revenue that ad generated. In the light of RCS and the need to target a large number of keywords for a given client, how do most PROs handle this situation; where you have a large number of keywords to target but with RCS? Many I’ve asked tend to use the traditional approach of creating a single content piece that is geared towards a given target keyword. However, that approach can get daunting if you have say 25 keywords that a small business wants to target. In this case is not really a case of scaling down the client expectations? What if the client wants all of the keywords and has the budget? Do you just ramp your RCS content creation efforts? It seems that you can do overkill and quickly run out of RCS content to produce.
Intermediate & Advanced SEO | | AaronHenry0 -
Large scale change of incoming anchor text/alt tag image links
I provide SEO services in-house and for clients for a ecommerce and web design company. For every client site we create or host we provide a image link on the bottom linking back to our company website. I started researching competitors that offer same services for our industry that have top Google rankings for all the terms we are targeting and i just realized they rank that well because their image/anchor text link they place on client sites is alt tagged for that specific keyword. We have not been optimizing or utilizing this easy keyword backlink method. I am now wanting to go to all of our clients sites and change our backlinks to target the keyword we are optimizing for but my concern is will that number of incoming anchor text/image alt tag links cause us to get penalized from google for either over optimization or them seeing 100's of backlinks keyword specific just change overnight. What is the best way to go about this change in a safe way to avoid or risk penalty from Google? 99% of all of our client backlinks are in the footer so they show up on every single page and they are all images. Would it have a different affect if i add a alt tag to those images so that we get the oncoming link juice of that specific keyword? One of my concerns is over optimization, since some of our clients have 1000's of pages on their website. so that is 1000's of incoming exact match keyword links. I feel like the danger is low for being penalized but i would rather be safe then sorry and get additional feedback. Thanks, Stephen
Intermediate & Advanced SEO | | VITALBGS0