Where would I start with optimizing my site
-
I am new here and am would love some constructive community feedback about a website I am working on:
Things like tags, serps, content, loading time, design, functionality, and anything that will improve....The site is www.aranislands.ie
Thanks!!
-
Welcome!
Another simple-ish trick you can do is to create a campaign in Moz. The campaign will run an audit of your site and take a look at all of your webpages, checking all of your tags, links, etc and it will actually give suggestions of what to do & where to start. The Moz campaign will show you which keywords are sending traffic to your website and which pages should be optimized from there.
Unfortunately, there is no quick fix for SEO, and depending on how much needs to be done, it might be in your best interest to contact an outside professional for a consultation!
Good Luck!
-
Hey paddyaran,
Welcome to the community! I agree with ApOG about the beginners guide to get started. While you can jump right in, at best you'll get pretty lost and at worst, you could really hurt your client's site.
Other tips:
1. I'd go through the q/a forum and write down terminology that you are unfamiliar with. Sometimes this industry feels like a foreign language to me, so it's always helped me to try to at least get the definition of what people are saying, even if I can't follow passed that point.
2. I would focus on keyword analysis to start. What are you ranking for now? What do you want to rank for? Where are you in relation to your competitors? If you're familiar with google analytics and webmaster tools, this can help. If not, get familiar with them.
3. If you don't focus on keyword research, try to pick one aspect of the site that will net you the greatest return and then ask for help with that project.
4. Always remember, rankings don't matter; conversions do.
I hope to see you around the forum again soon!
Good luck,
Ruben
-
I would recommend you go by the MOZ's Beginner's Guide to SEO here: http://moz.com/beginners-guide-to-seo
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Optimizing shop content for desktop and mobile users
When arranging content on a shop category page I place a descriptive optimized opening paragraph of text above products. On desktop this shows both the opening text and the products above the fold (visible here https://www.scamblermusic.com/royalty-free-music-downloads/ - also shown on the screen grab below). The text may well be ignored by most visitors (who will likely be drawn straight to product images) but it still serves a purpose. dekstop.png When it comes to smaller mobile screens I have started to disable the opening paragraph of text (above the products) and instead place a copy of it below the products, (screen grab below). This keeps the optimized text on the page, but it means that mobile users instantly see products rather than having to scroll past text that they may see as inconvenient. mobile.png I'm conscious of the fact that Google indexes mobile content first, and it also doesn't like duplicate content. I therefore have three questions relating to this: Will moving the optimized text content below all the products to the bottom of the page devalue it (I understand important content should be as near to the top of page as possible)? Although the optimized paragraph of text only displays once on desktop (at the top of the page) and once on mobile (at the bottom of the page) it is actually visible twice in the source code - does this count as duplication, and could it therefore hurt the performance of the page in SERPs? If this practice does cause issues, is there an ideal way to optimize content on pages (especially shop category pages) that doesn't require mobile users to scroll through text before seeing products? Lastly, on topic optimized landing pages that feature product promotions such as this one - https://www.scamblermusic.com/royalty-free-music-downloads/music-licensing-scotland/ - I wonder if it is best to lead with an optimized text introduction above product images, or better to place the products right at the top of the page for immediate impact, then follow this with the content/article/blog post? Many thanks for any advice offered.
On-Page Optimization | | JCN-SBWD0 -
On Page Optimization, F on all keywords?
On our website we have all F's even though we have the targeted keyword in the title, url, meta desc, h1, body and some of the img alt's. They still show zero uses of the keyword. Are we missing something here or is this some kind of bug or glitch? Any help or advice is appreciated, Thanks. Keyword: 2015 Toyota Tundra Hilton Head Website: http://www.stokesbrowntoyotahiltonhead.com/2015-Toyota-Tundra-Hilton-Head-Serving-Savannah/
On-Page Optimization | | stokesautogroup0 -
SEO Optimization for Sales Page
Hi, I am new to eCommerce. Traditionally I have run a couple of semi-successful websites relying largely on Adsense revenue and affiliate income. So I have a bit of experience with on page and off page SEO. This time around I am creating a membership site and also sell eBooks as bundles that non members can buy. My question is, should I SEO optimize the sales page for my eBook or use another content page that links to the sales page. For example, if I am selling an ebook on Dog Training and targeting the main KW "Dog Training Tips", should my sales page be optimized for "Dog Training Tips"? The reason I ask is because typically Sales pages do not provide a lot of useful information but are more geared around selling the product. The other option would be to create a helpful information page targeted for "Dog Training Tips" and lead users to my sales page through contextual links, banners, popups (I hate popups), etc. This would be the approach for the other LSI keywords anyways. Any thought would be appreciated.
On-Page Optimization | | dwautism0 -
Rel canonical tag on a single page site?
I have a wordpress theme site which essentially is all in 1 page. Do I need to use rel-canonical tag? It would just loop?
On-Page Optimization | | graftene0 -
Site Structure. Which is better?
Ideally, which model is better for site structure: 1. Homepage -> Categories -> Individual Pages (See example here http://www.wordtracker.com/attachments/bead-site-structure.gif) OR 2. Homepage -> Categories -> Sub-categories -> Indicidual Pages In the 2nd model, are the individual pages too far away from the homepage?
On-Page Optimization | | brianflannery0 -
Optimize On-Page Mobile Version
Hello, Do we need optimize on-page for mobile version, such as: How about title tag, description tag? Should mobile have another sitemap or not? Does google penalty my webpages mobi vs desktop are duplicated content? Thanks for any your advice!
On-Page Optimization | | JohnHuynh0 -
In-page Optimization check list....
Hey, Mozzers I have a question about optimizing a web-page. I was just having a conversation with our web developer about optimizing our website and which changes would make the most difference in affecting the SERPs as far as on-page optimization goes. I was explaining to her we wanted to optimize our pages in the following levels (ranked most important to least important): <title>: key word laden </p> <p>2) <H1> : key word in <strong>bold</strong></p> <p>3) page content: keyword laden as well</p> <p>The idea was to have three or four layers of keywords on the page. I work for a real estate brokerage and the context was the actual page of the property listing. So in this case, the keywords would be the address of the property. She explained to me that the the H1 tag is more important than the title tag.</p> <p>Does this ring true with you guys?</p></title>
On-Page Optimization | | AubbiefromAubenRealty0 -
Does Archive pages help in indexation of the site?
Hello, we have an argue internally regarding if we should keep the archive pages on a news site or not. Pro Archive pages help indexation of the news. although not all of us are sure about this. Con archive pages receive from none to little traffic archive pages are source of duplicate content, duplicate titles - which we can manage some how but does it worth? What is your opinion on this topic, should we keep it or not? thanks, Irina
On-Page Optimization | | InformMedia0