Find competitors keywords
-
how can i find my competitors keywords
-
Another way is to simply view what they've inserted into their keyword meta tag. Although that tag has not been used by Google for some time, many websites still populate the tag with the terms they would like the page to rank well for. To view the keywords meta tag, right click (if you're using windows) on the web page you're investigating and select "view source" or "view page source" and look near the top of the html page. There you'll see some code that looks like this:
name="keywords" content="keyword 1, keyword 2, keyword 3, etc."/>
While you're looking at the page source, you can also look at the title tag (usually just above the keyword tag by a few lines). It looks like this:
<title>...this is the page title....</span><span></title>
If you see overlap between words and or phrases in the title and the keywords tags, you can be pretty sure they are trying to rank for those terms--maybe successfully, maybe not.
-
Hi there
Quite a few tools out there will let you do this. SEMRush is a popular one - simply add the competitor's URL into the field and it will show you the organic (and paid) keywords they rank for. Searchmetrics does this too, and I've found it a bit better for EU keywords.
Keyword Spy and SpyFu do this as well.
Hope these help.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
I get this on every product, but i have put the keyword in the H1 tag makes now sense
Why it's an issue:Although using targeted keywords in H1 tags on your page does not directly correlate to high rankings, it does appear to provide some slight value. It's also considered a best practice for accessibility and helps potential visitors determine your page's content, so we recommend it. Over-using keywords, however, can be perceived as keyword stuffing (a form of search engine spam) and can negatively impact rankings, so use keywords in H1 tags two or fewer times. To adhere to best practices in Google News and Bing News, headlines should contain the relevant keyword target and be treated with the same importance as title tags
Moz Bar | | Carlsimp0 -
Utilizing the Moz Location in keywords vs including the location in the actual keyword phrase
I've searched the Moz blog as well as Q&A forums - but I specifically have a question about utilizing the Moz Location in keywords vs including the location in the actual keyword phrase. I've done both and get different rankings. For instance, I have "it company" with the Location set to Corpus Christi, Texas and our rank is #3. Then I also have "it company corpus christi" with the Location set to Corpus Christi, Texas and our rank is #6. Additionally, I threw in "it company corpus christi" with the Location set to National and our rank is #7. What is the best practice and what are the determining factors for the differences? Thank you in advance!
Moz Bar | | LBoxerger0 -
Competitor website
Hi, Is there any way that I could find out the traffic source list from a competitor's website within the moz tools? Or any other insight? Thanks
Moz Bar | | LauraHT0 -
New video section within keyword research
I notice there is a new section to the top left of the search page referring to videos. What's this? Is it to research our own video performance? If so, how do I use it?
Moz Bar | | NisbetsUK0 -
National or local tracking of keywords
I manage an account with +20 locations and have used the default National tracking on keywords, but realized that we might see higher rankings if I choose local tracking. If any of you have any experience in this, please tell the world!
Moz Bar | | peterpumkineater0 -
Keyword used 1448 times ? for a Chinese page
Hi, I tested my page grade here : https://mza.bundledseo.com/researchtools/on_page_grader_reports/1269197 Keyword : "專案管理軟體" , which means "Project Management Software" in Traditional Chinese. URL: http://helpmecloud.com/clarizen-introduction.html But the On Page Grader told me "We found this keyword used 1448 times." I think the result is wrong, I guess you calculated all Chinese letters separately. Am I right ? How can I get a correct grade for my page ? Thansk for help! William
Moz Bar | | Helpmecloud0 -
Keyword research and suggestion tool?
Does Moz have a keyword research and suggestion tool? We find articles on google keyword planner, etc. but what about Moz?
Moz Bar | | Manifestation0