Does anyone use Moz Local + Yext? How valuable is this for local businesses?
-
For brands that have a budget to pay $600 / year for valuable backlink directories, would you recommend Moz Local + Yext?
I would like to hear some feedback on marketers that use Yext.
Thanks,
Cole -
If both your Yext and Moz listings match, it won't matter, as the citation information will be correct no matter who they prioritize.
-
Hi Dudley,
I realize I am resurrecting an old post here, but can you give any more information on which of the two services will be able to update a record if using both Yext and MozLocal? Do data brokers favor one over the other or is it more luck of the draw?
-
We actually have a project in the works that will put whitespark down a few notches. They offer a great service, and I applaud their attention to detail and service to their clients.
BUT...I can't talk about it yet though. It will be a service and site to behold
As to Yext vs MOZ local, it just depends on what works best for your client's needs. Also, you are only allowed 5 listings with Acxiom before they charge you for each submission (goes off of submission IP address). Just an FYI for those that don't know.
-
Just wanted to chime in and add my experience with both providers.
To be clear, Yext is more expensive. It also is a direct feed into more listings. If you are trying to get listings published quickly and need to show results (or reports) to a client, Yext would be a better way to go. As a subscriber, you can also give your clients discounts from the Yext pricing page, which can help add to your overall total commitment from the client. As far as data being removed, the additional data that is added via Yext's api is no longer valid or displayed once you stop paying (they call it no longer a "trusted" listing). I have never had one revert back to a pre listing status. Yext uses one of the many large databases: Factual. Chances are that by submitting to factual the other data aggregators will pick up your listing with time, even if you have not submitted to them.
Moz local is a great resource for companies that have the time to wait. The data aggregators they submit to take time to publish the listing. Acxiom, Nuestar and the others can sometimes make it confusing or even very expensive to list on their data networks. Acxiom is one of the stronger databases, having been known to be a direct feed to Google.
My advice:
If you can afford to wait the 2-3 months to have the listing start to appear, then use Moz. The time period you have to wait is not necessarily the fault of Moz, as even if you submit directly to Acxiom yourself it will take 2-3 months to go live. Ultimately, your listing will appear on the other citation sites, it will just take longer to do so.
If you are looking for an additional source of income and are a great salesman, use Yext. Yext has a much better interface of showing how many listings are incorrect, (even if many of the ones that are listed are from their own proprietary citation sites. ). This makes it an easier sale to your clients, and also easier for you as an agency to get an idea of how bad your clients current citation status really is. Yext will get your listings posted very quickly, and give you a place to link to off of your main domain, giving your clients additional sources of validation very quickly. Some of the sites they submit to are a bit dinky, but hey, a link and validation source is just that. Pricing is higher, but I think its fair considering the speed and extras you get for the money.
AND... the elephant in the room is of course.. do it all yourself! This will offer the most control over all your listings and control over who and what to submit where. You will lose out on some of the other benefits of MOZ (cheaper cost vs your time and long wait) and YEXT (faster speed, lots of directories but higher cost). It's worth noting that some of the YEXT directories that they are partnered with you cannot actually submit to, as they are either created by YEXT or locked so that you have to use their service to submit your listing there.
-
Managing locations in multiple places can be a headache, but it should be fine to manage the same locations in both Moz Local and Yext. There are some overlaps between our distribution network and Yext's distribution network such as Factual and Foursquare. In those situations, only one of the two services will be able to update the record on that given partner.
-
Erica,
You mentioned you do not want to use both tools at the same time. Doesn't Yext cover sites that Moz Local does not cover?
-
Thanks Erica!
Sounds like I want to move forward with Moz Local for most of our customers.
Awesome feedback.
-
This shouldn't be a problem. The only time it would affect things if is you stopped it on one account and then waited weeks, months, or years to start it again on another account, which would interrupt the service.
-
What happens if I move listings from one account to another?
-
With Moz Local, we do not actively do anything to your listings if you stop paying us. There are reports of Yext actively removing data when you stop paying, but since I don't work for them, I'm not comfortable commenting on their practices. Mihm is a far experienced in the local listings space than I am.
Here is what we say in our FAQs for Moz Local:
What happens if I cancel my listings with Moz Local?
Moz Local will simply report to the sites in our network that the listing is no longer under management by one of our customers. In this event, Acxiom and Neustar Localeze will revert your listings to their status prior to your Moz Local subscription. In some cases, your other listings will lose enhanced content like website URL, secondary category information, logos, and other images.
Moz Local will not actively remove your listing from our network of sites. You will always have the ability to reclaim your listings manually on each site if you decide to cancel your Moz Local subscription.
-
How it was sold by Mihm at Local U Dallas was that Yext is pretty much like heroine. When you stop paying, the thrill is gone. And he positioned Moz Local as something different.
The documentation says that listings may go away if we stop paying, not 'will go away'.
So which is it?
-
In partial Yext defense, as we ran into this with Moz Local, some of the providers we both work with only keep the info updated as long as Yext/Moz/other company tells (pays) them to and then the provider actually reverts it back.
-
You don't want to use both tools for the same listings as that will cause a headache of its own, no matter which choice you go towards.
-
Forgot to mention, I have had very good experiences with Whitespark.
The work is carefully and diligently done.
On completion, you get a spreadsheet with logins and passwords.
So you "own" your own listings.
-
Another problem with Yext is that you are locked in to a very high annual fee.
If you don't renew, Yext threatens to "release" your listing and says you have to manually "reclaim" each one.
Not a good solution and not the most noble of business practices, IMHO.
Now that there are better alternatives, I would use Yext only for big businesses with deep pockets. Its only advantage is its speed. If I had a reputation management client who need to push negative stuff down quickly...I might consider Yext. But that's it.
-
Gotcha. You solely focus on Moz Local.
Does anyone use any other service besides Moz Local?
Thanks,
-
Yext is fast, but it tends to create duplicates and inconsistent citations. Plus Yext is obviously one of the most expensive options. Moz is obviously slower, but it's definitely less expensive. Moz Local hits the high notes and I've noticed that I've had less issues with duplicates.
There's also a feature in Moz Local where you can nuke a duplicate with one button. With either one, you should probably still supplement your local campaigns with something like Bright Local or Whitespark.
I've used both Yext and Moz Local, but never the two in conjunction. There are also many listings that would become locked if you used Yext which could be counterproductive, and at least redundant, if you used Moz Local as well. I tend to look at it this way; "Do you want it done fast, or do you want it done right?" If you quit subscribing to Yext, a lot of listings disappear and content added via Yext tends to revert (for anything they lock).
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Best Practices for Businesses Considering Going Fully Remote
How do we stay relevant in local search rankings without a physical office? What are some best practices to employ before the office is closed? What are other things we have to consider?
Local Listings | | Parker8180 -
Google Is Linking to Wrong Local Page - How To Change?
Hi All Thanks in advance for any support. I've setup two "local" pages to target the next door town for one of my clients. One page targets "t shirt printing" and one page targets "embroidered workwear" However when I search for "embroidered workwear town in question" google connects the search to my t-shirt printing page and not the embroidered workwear page. Would it be possible to advise on what I need to do for the correct page to be linked to the search term? Here is a link to the search term in question **https://tinyurl.com/vvgr5r5 ** and the page that we would like to appear in the results, not our tshirt printing page https://tinyurl.com/s77md9o Thanks in advance for any help
Local Listings | | ruislip180 -
Adding Schema to multi-location Wordpress Website using Schema Pro
All, we're building a new version of our existing website using Wordpress and have both Yoast SEO Premium and Schema Pro installed. Our site has 70, a medical practice, has 70 different locations. Each one of our locations has a page tile like the following: "Los Angeles | ABC Dental". The first part of the site title is the town we're located in followed by our site name. Using Schema Pro, we're not sure about what to place into the "Name" field. You can see the direction from Schema Pro for local businesses here, https://wpschema.com/docs/add-schema-markup-for-a-local-business-page/ By default Schema Pro has the name field set to Site Title. However, using this on all 70 or our landing pages wouldn't provide the local aspect we want. It would just say ABC Dental. We changed this to use a new custom field where we could enter a more descriptive name. Using our page title example of "Los Angeles | ABC Dental", would we simply enter this into the name field of Schema Pro? If not, would we format this another way such as "ABC Dental Los Angeles" We could use some help in a strategy for Schema markup for multi-location businesses, in particular, the name field. All other information such as address, phone number, etc seems rather straight forward. Thank you for the assistance
Local Listings | | morciuoli0 -
Website showing #1 in Local search, disappeared from Organic search - previously #1?
We manage a website santamaryflorist.com - a local Ohio florist. She is #1 ranked on Google Local results (and also on Yahoo and Bing). The site's homepage was previously #1 ranked for Organic but has disappeared from Organic ranking over the past few days. It shows occasionally as #1 in organic, like every few hours, but typically does not show. - Sub-pages are still showing on organic but not front page- Last week we had some issues with crawl errors but those seem to be resolved for several days (pages not available)_Why would the site be showing #1 in Local but only occasionally as the #1 result in organic but most of the time not showing in Organic results at all? _
Local Listings | | william20390 -
Google My Business
I have a quick question about Google my Business listing. If moving a business to a new location, would all you need to do is edit the listing with the new NAP? The business is verified. Would I need to do anything else? Thanks for your help.
Local Listings | | Kdruckenbrod0 -
Local Business Registered at not a real Address
Hi, I am working on local SEO for a client of mine and was interested to hear what will be recommended in this case: My client registered his business in a NYC address, for his own business needs. Can I use this address as a second location for the business? There is a secretary taking care of ALL the businesses listed there, but is not a location that services customers. We don't service customers on site at any location because it's a pickup business to begin with, but we do have a fully functional office in NJ Please don't dismiss this right away, it was registered in NYC and not in NJ and all our information on the web cites this address over our NJ one (obviously i'm working on promoting our NJ one, but that's nowhere to be found on the web).
Local Listings | | Rachel_J0 -
Optimizing a location the business doesn't actually reside in
I am optimizing a site for a general contractor in a small market -- Chittenden County, Vermont -- and I'm struggling with how to label his local identity on-page. His registered place of business is in a town about 12 miles outside of Burlington, which is the largest city in the county and state. Nearly 80% of geo modified keywords go to Burlington, and most people consider Chittenden County to be "greater Burlington." I am wondering whether it will help or hurt SEO to use "Burlington" in the titles, headers, etc, even though their actual location is a few miles away. They don't get customer visits -- business operations are located in a residence and all inquiries come in over the phone or email -- so I'm not worried so much about confusing visitors. Also, their official location will be available in the footer and contact page. If I go with "Burlington," how will this impact search rankings and G+ Places when I start focusing on citations in various directories. Will this slight geo discrepancy cause problems with organic and local SEO? I've been wrestling with this for a while. Your input is REALLY appreciated. Thanks, guys!
Local Listings | | ptdodge0 -
Google+ Local Address not changing
Just changed a Google+ Local address, however realise that its not changing. Does it usually take time for a Google+ address to change once submitted? Would like to know the process here so that this address can change so as to ensure NAP consistency.
Local Listings | | Gavo0