Local Search - Multiple Locations, do i link the home page or the inner page?
-
Hello,
For a business with multiple locations that has a web url built for each location such as:
For local search (Google+, Yelp, etc), is it best to link the local search pages to the specific page of that location? Or is the homepage sufficient enough?
I ask that because it is ALREADY touch getting NATURAL links to a location page, so would local search do me good by linking to the exact page of the location?
-
You should definitely link to the specific landing page for each location if you have separate Google+ pages for them.
-
Hi Shawn,
You can do this either way - link to the home page or to landing pages from your citations. Personally, I prefer to link to the local landing page for each location, not because of linkbuilding, but because it may help cut down on listings getting merged with one another. I feel it's always best to do my utmost to differentiate multi-location listings, and the URL is one way to do that. This is also the case with multi-practitioner listings, too.
-
I would do multiple pages as they will be wanting to target unique keywords per page.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Why is my site stuck on page 2 even though it has higher DA?
Hi, I'm just trying to figure out why we're still not on first page for 'criminal lawyer sydney' (stuck on result #15) - I checked out SEO Moz and I can see the Domain Authority for our site 'criminal-lawyer.com.au' - is at 23 which is higher than other sites that rank on first page of this search. I've done a bunch of technical stuff on the site too - so if anyone can give any insight on why this could be happening it would be much appreicated. Thanks!
Local Listings | | SEOByTheMinute0 -
For Google's Structured Data, should I change my listings from Product schema to Local Business schema?
I was reading Google's Structured Data spec, and I'm considering changing the schema of our listing pages from the Product schema to the Local Business schema. Is this a good idea? To give you a little more info, the pages that I'm classifying are listings for physical spaces that our website rents out for activities, such as meetings. Here's an example of a listing: https://www.peerspace.com/pages/listings/550ddcde2f352d0800fc186b Our goal is to add the proper schema.org tags to the page so that our spaces show up in local searches, such as "meeting space in San Francisco." The problem is that when we add location microdata (addressLocality, addressRegion, etc.) to our current "Product" schema, Google tells us that "Products" can't have a location. However, we aren't quite a "Local Business" either, since we don't publicly share our space's street addresses—only the space's neighborhood/city/state for privacy reasons. As a result, we get an error from Google's Structured Data Tool as a "Local Business" page because "streetAddress" is required for Local Businesses. Should we switch to the Local Business schema anyway, even though we get structured data errors for streetAddress? Or is it better not to include the location information in the microdata so that we don't have errors? Does Google penalize you for incomplete tags? Any input is appreciated!
Local Listings | | stuartstein0 -
Preferred URL structure for directory pages?
Hi Moz-Mind, We've got a bunch of duplicate content issues in our directory of trucking-related businesses, caused by search terms that can appear in any order, (classic mistake). We're taking advantage of this our work on URLs to try to improve our URL structure, and I'm not sure which way I want to go. These are the options we're considering. What does the Moz-mind think of each of them? example.com/location-name/service-name example.com/service-name/location-name example.com/service-name-near-location-name For the moment location-name would be a city & state abbreviation, like atlanta-ga, (unless it's better to use something else). Since these are search URLs, it's also possible to add a distance restriction, and a keyword, to the search criteria. How do you suggest adding the distance restriction? example.com/service-name/location-name/50-miles example.com/service-name/within-50-miles/location-name example.com/service-name-within-50-miles-of-location-name And the keyword? example.com/service-name/location-name/keyword example.com/service-name/location-name/keyword/{actual-keyword} example.com/service-name-near-location-name/keyword Something else? I was leaning toward example.com/service-name/location-name/within-50-miles, but I thought of the /service-name-near-location-name/ and /service-name/within-50-miles-of/location-name options today and really like how they make sense both to computers and to people, not unlike example.com/GA/atlanta/service-name/50 I'm looking forward to hearing what the community thinks. There must be an established best practice for directories, but if it's kind of ugly I'd like to find an even better way, if possible. Thanks, John
Local Listings | | 4RS_John0 -
No Location option in Incognito Search Settings
I was checking on a client ranking and went to Incognito in Chrome for the search. I went to search settings to set the location and thought I had done something wrong. I closed and went back to search settings and still no location setting. See attached. Interestingly, when I went to my signed in Chrome and set the location and then went to incognito and went to search settings, then location showed up for me. This also begs a question about why Google has this where you must be signed in to set a location in Incognito mode. Thanks for any input you have, Robert G1lS9EK.png cRRlULo.png
Local Listings | | RobertFisher0 -
Same location, same industry, same phone number, old name
Hey Moz! I was recently hired for some local SEO work and discovered this about my client. His business used to be called something else before he purchased it. He has the same phone number and same domain name, but there are Google My Business pages for both the old name and the new name, both of which have the same address, phone number, and domain name listed on them. I am not sure what the correct course of action is. Should I begin removing the old information? It seems as though there is no penalty in place but I don't want to build a campaign on a poor foundation. Is there a way to let Google know that this old page should not exist anymore? Any advice would by much appreciated!
Local Listings | | Trojan_SEO1 -
International customers for local business
Hi I have a vacation rental in France. My customers come from the UK/US, France, and Spain and as such i have three domains. www.domain.com (French) en.domain.com (English) es.domain.com (Spanish) I first set up a Google+ page which was tied to my French website and it's descriptive text and KW are in French. I subsequently set-up 2 more Google+ pages (English and Spanish, each with their respective domains and language specific KW) for the purpose of showing up in local searches in the UK and Spain, which is starting to working. I'm I going in the right direction? is this a crazy idea since they all have the same local address? Thank you for sharing insights regarding how to handle a local business with multilingual customers.
Local Listings | | pgcosson0 -
Google Local Search
I have a customer who is frustrated that Google local search seems to favor businesses that are closer to the center of the city. He wants to be on the local results area on the SERP with his (keyword + city, state). His website is optimized, Google+ is using the keywords, more reviews than his competition and his MOZ local rating is 88.. It seems the only problem is his business is on the edge of town(same zip code). Google fills the local search area with businesses that are "downtown". Is there a way to overcome this?
Local Listings | | seomn0 -
Convert Google Plus page to Business page
I have a google plus page for my company edspire.com, https://plus.google.com/b/107395030190889162381/107395030190889162381/posts When I created it I don't think I set it up as a business so I'd like to convert to one. As far as I can see it is not possible to do this. What is the recommended process, do I just create a new one and migrate content over or is there some way to merge them? Should I then delete the old one or is it helpful to keep double posting? Thanks, Jim
Local Listings | | yojimbo230