Rich Snippets Not Displaying - Price Error?
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We recently implemented Schema.org/product on our site (www.evo.com). In the Google Webmaster Tools Structured Data report we’re getting lots of errors: http://screencast.com/t/Z3QJBctjUvP which I believe is preventing our rich snippets (price, availability, ratings) from showing in search results.
When I click into the “Product” data type on the Structured Data report I see that there’s 2 errors: missing price and missing best or worst rating: http://screencast.com/t/SuHVYFLFO5D
We are adding the itemprop=“bestRating” code which should take care of the ‘missing best or worst rating’ error.
The missing price error is what I want to ask about. There’s a couple strange things here (using this URL as example : http://www.evo.com/skis/line-sir-francis-bacon.aspx - which has been indexed since the code was added):
1) The Webmaster Tools report is finding the schema.org/offer data type and is recognizing the InStock and OutOfStock property of this: http://screencast.com/t/xtHouzeL37q BUT price is not being detected.
2) When I enter the URL into the Structured Data Testing Tool it does detect price: https://www.google.com/webmasters/tools/richsnippets?url=http://www.evo.com/skis/line-sir-francis-bacon.aspx
3) When I fetch the page as GoogleBot itemprop=“price”is present: http://screencast.com/t/Hnqda95N
My hunch is that the reason our Rich Snippets are not showing is because of the “price” error. The “?” by the error in WMT says: “This property is missing in the html markup or was not properly highlighted in the Data Highlighter. This can prevent the rich snippet from appearing”
Does anyone have an idea why we’re getting the “price” error – or anything else that could prevent our Rich Snippets from displaying?
Thanks so much!
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Hello WillsWales,
I just checked the Si Francis Bacon Skis product URL on Google and see this in the SERPs:
Rating: 4.5 - 2 votes - $649.95 - In stock
I am assuming it was just a delay and that now everything is on-track. Let us know if otherwise.
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I've seen quite significant delay before Webmaster Tools and the Structured Data Testing Tool show the same results. I just searched on the URL http://www.evo.com/skis/line-sir-francis-bacon.aspx and for me the price is showing in the rich snippet so if there is still an error showing in Webmaster Tools at this time it can probably be safely ignored.
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