URL structure
-
Hello all,
I am about to sort out my websites link structure, and was wondering which approach to our services page would be best.
should we have:
services/digital-marketing & services/website-design etc or:
digital-marketing/website-design & digital-marketing/seo
Basically I see digital marketing as the top level category that is the umbrella term for all of our digital services. But would it make more sense to have service to be the main category and digital marketing within that (along with all the other services from web design to seo)?
all thoughts welcome!
-
Thanks guys - really helpful. I think I'll go with the first option too
-
I agree, it's more of a personal choice and what you consider "clean". I'd vote for #1 as well.
-
I think this one will probably boil down to personal preference as much as anything, but I would go with the first option for two reasons:
- It will more likely reflect your navigation, and will be more consistent with what your users are seeing on other sites (hopefully making your site slightly more intuitive to navigate).
- From a UX point of view, there may be certain visitors whose mental schemas don't really think of sub-disciplines (SEO, PPC, etc.) as digital marketing, and instead think of them as stand-alone services. If you bucket everything under digital marketing, you risk confusing these people.
Curious to hear others' thoughts, as I don't really think there's a "wrong" choice. I wouldn't worry too much about having the keyword in the URL, that concern should be a distant second to usability and UX considerations IMHO.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Weird 404 Error URL's - Where to redirect?
For some reason, I end up with a bunch of weird 404 error URLs like these. /KRVWZ/SVfSZ/ /wp-content/upl /MKWTZ/RKYQZ/ /wp-content/upload What should I do with them? Should I redirect them or is there a better way to do something with them. I do use Yoast Premium if that makes a difference. Thanks in advance.
On-Page Optimization | | photoseo10 -
Pyramid link structure - how to noindex, nofollow
I'm talking about this article: https://mza.seotoolninja.com/learn/seo/internal-link Take this sample: HOME --> Shirts --> Plain shirt --> shirt#1 Product page: noindex, follow all links except 1 from breadcrumbs to nearest category (plain shirts). SubCategory page (plain shirts): noindex, follow all links except 1 link from breadcrumbs to nearest category (shirts) and all products belonging to current subcategory. Category page (shirts): noindex, follow all links except 1 link from breadcrumbs to front page (site.com) and links to own subcategories. Front page: noindex, follow all links except 12 links to main categories (shirts, pants etc.) Is it correct? If I noindex some parts of website, will it be harmful?
On-Page Optimization | | SilverStar10 -
Keyword repeats/presence in url's & over-optimisation
Hi I'm about to launch a redesigned site and worried about overdoing kw presence on-page, primarily using in url's since will already be using kw in titles as well as page content. What's current thinking re over optimisation: If kw is in titles and page content is it best not to repeat again in url structure i.e. less is more, even though this will cause things like SeoMoz on-page grade score to fall, or better to keep them/add them ? Personally i think it makes sense to include kw in url again since helps make the page relevant, and so long as matches the content should help as opposed to hinder rankings for the pages target keyword. However when i look into this some say don't do this since is over-optimisation The sites generally ranking quite well for its target kw which i obviously don't want to lose after re-launch & hopefully improve further, in the case of this example they are 'Sports Centre Services' & 'Sports Centre Equipment Rental'). The sites current url structure is similar to this below example: frankssportscentres.com/services/sports-centre-equipment-rental Would it be better to keep following existing/above format or to go with either of the below options i.e. more kw rich urls or less: frankssportscentres.com/sports-centre-services/sports-centre-equipment-rental Or frankssportscentres.com/sports-centre-services/equipment-rental Or even less frankssportscentres.com/services/equipment-rental Many Thanks in advance for any helpful comments Cheers Dan
On-Page Optimization | | Dan-Lawrence0 -
URLs and folder structure for an E-commerce
Hi there !-) I´m helping a friend who has a e-commerce about nail polish in Brazil. I´m a little in doubt about the urls and folder structure. Two questions: 1. There are 10 products per category and 50 categories. Should I put them all in the root folder or creat 2 major categories ( 25 sub-categories each one)? 2. Whats the better product page url ( the store has around 500) nailpolish.com/IMPORT/BRAND/NAME-OF-THE-PRODUCT OR nailpolish.com/COMPLETE-NAME-OF-THE-PRODUCT Whats the best recomandation?
On-Page Optimization | | SeoMartin10 -
Good Internal Site Structure Idea?
Hello SEOMoz, After reading a bunch of your Site Structure articles, I've decided to make ours more flat. There are numerous pages on our site which are linked to directly from our homepage, wasting mysterious amounts of Link Juice every day. I want to remove most of these links so that the Fewer, and now more heavily weighted, Homepage Links will be more powerful... but I am worried that the pages which I am knocking down to the 3rd tier level already have high rank and are distributing this Juice to other pages. The problem is that 3 of these 9 pages are great for assisting our sales team, so I cannot take those 2 links off of the homepage...so I will be forced to Nofollow them instead. I am worried this is cutting down the number of pages on the site, also cutting out content which was previously indexed. Is this whole thing a good idea at all? And should I just leave those 2 pages alone because I can't remove the link? I'm thinking maybe I should rel=canonical it back to the homepage? I am ultimately trying to rank the homepage for the keyword "POS Software" and this is my on-site strategy for it. Maybe adding a link from those 2 pages that say "POS Software" back to the homepage is the best bet in this scenario? I am trying to learn the absolute best thing to do instead of guessing. Thanks! Derek
On-Page Optimization | | DerekM880 -
SEF URLs. Should I use / or - ?
I have o activate SEF URLs in a website. Regarding SEO, is there any difference between using / or - ? I mean, Is it better to write URLs like this: http://www.domain.com/folder/folder/page or like this: http://www.domain.com/folder-folder-page ? Is there any difference? Thanks!
On-Page Optimization | | ociosu0 -
Is my H1 and H2 site structure proper?
If I have an h1 tag on the page that describes the purpose of the page, is it a bad idea to make all of the sub-headings h2 tags? A designer mentioned that it was frowned upon to make all of the secondary headings into h2 tags, or to use CSS to selectively style the heading tags.
On-Page Optimization | | dbuckles0 -
Product sorting and dynamic urls
On our weekly SEOmoz crawls, we get thousands of warnings about overly dynamic URLs as a result of our product sorting options at the top of our category pages. It seems like the ability to sort products by price, name, etc., is nice for the customer. For SEO is this really a problem or can we ignore these warnings?
On-Page Optimization | | teatable0