IT want to do a name server redirect
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Hi,
I am in a little bit of a pickle, and hope that you clever people can help me...
A little background:
In April this year we relaunched one of our brands as a standalone business. I set up page to page 301 redirects from the old website to the new branded domain. From an SEO perspective this relaunch went amazingly smoothly - we only lost around 10% of traffic and that was just for a couple of months. We now get more traffic than ever before. Basically it's all going swimmingly.
I noticed yesterday that the SSL certificate on the old domain has expired, so I asked IT to repurchase one for us to maintain the 301 redirects. IT are saying that they would prefer to do a name server redirect instead, which would remove all the page to page 301s. They are saying that this would maintain the SEO. As far as I am aware this wouldn't. Please can someone help me put together a polite but firm response to basically say no?
Thanks, I really welcome and appreciate your help on this!
Amelia
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Thank you Mick.
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You will lose the page to page 301 passing link value.
I would just point out to them the importance of maintaining/developing links at a deeper level in the site, even throw them a couple of example URLs if possible. If they don't get it, turn the table and ask them to explain how doing a name server redirect will maintain the internally flowing link equity.
Yes you are perfectly right. Any visitor will expect to land on a corresponding page, so they get what they want, there is trust and they don't jump of the site. I would have thought having information on the page relating to the domain change puts people at rest.
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