301 Redirect? How to leverage the traffic on our old domain.
-
I've seen multiple questions about this but there's a few different answers on ways to approach it. Figured I'd personally ask for our situation. Any advice would be appreciated.
We formed a new company with a new name / domain while at the same time buying an existing company in our industry.
The domain and site of the company we acquired is ranking for some valuable keywords and still getting a significant amount of traffic (about half of what our new site is getting). A big downside has been, when they moved that site to a different server, something happened to where the site became uneducable so it's full of bad pricing and information. Because of that, we've had a maintenance page up for a little bit because it was generating calls to our sales team (GOOD) but the customer was having seen incredibly incorrect information (BAD)
Rather than correcting those issues or figuring out why the site is un-editable, we just want to find a way where we can leverage that traffic and have them end up at our new site. Would we 301 redirect the entire domain to our new one? If we did that would the old domain still keep the majority of it's page rank?
-
301 the domain over to capitalize fully but it sounds like you might want to keep both sites active.
If you have content that you want to move over or is ranking, be sure to create separate 301 from the old url to the new url. The page that receives the 301 will benefit from that. In many cases, the new url will rank in the place of the old one.
If they have pages that have great backlinks (like an about page or products page) but you don't really want to move them over and want to just delete them, then just 301 those urls to relevant urls on your site and you will benefit from their links.
Hope that helps! Good luck!
-
Check the serve access permissions in the hosting server. Read only might be the reason the site is un-editable. Change the access permissions and see.
When it comes to 301 redirection 1-1 mapping is the best method. It takes 1 week for the changes to be impacted. After a week the keyword positions of the old website will be retained with the new website. There can be a slight drop in the traffic.
-
Hi HuskyCargo,
Could be the best chance that you have to leverage the traffic from the old site is a 301 redirect.
Forger about Page Rank, is dead you can find out the information in this 2 sources: https://www.youtube.com/watch?v=-GlxLlpm3Ew#t=16 and searchengineland.com/google-toolbar-pagerank-finally-officially-dead-205277.
Good luck
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
301 redirecting to anchor points
A client has just given me a list of redirect URLs as requested of them. However, they're wanting to redirect a bunch of pages to various anchor points within the same page. For example: /pages/about might redirect to: /pages/our-story#our-mission And: /pages/history might redirect to: /pages/our-story#history Is there any problem with this? I've never seen or been asked to redirect like this before.
Intermediate & Advanced SEO | | muzzmoz0 -
Can I undo 301 redirects to purchase site
A website I am thinking of buying has 301 redirected all pages on his site to one page that explains the site is closing down. If I tell him to change the 301 to 302s will I be able to recover the old pages on the site and keep the authority, rankings and link power of the old pages and not the "Closing page"? Is all i have to do is undo the 301 redirects and everything will go back to how the site was before the 301s were in place? Or will I lose all the link power on individual pages because they already transferred to the "Closing page"? Thanks!
Intermediate & Advanced SEO | | atomiconline0 -
Reversing the bad effects of a problematic 301 redirect
I have a previously very strong ranking page that is now omitted from the SERPs, but only for one specific keyword phrase. I think I found the reason, which I'll explain, and I hope I can hear some confirmation of my theory and a way to correct it. Let's use the following made up domain and keywords: Political blog SiteA.com had a few news articles about "Blue Widgets" (like 10 out of 10,000 pages). They became exceedingly popular, so on SiteA.com we created a reference-type page about "Blue Widgets" and in the news articles we already had about Blue Widgets we added rich anchor text (Blue Widgets) links that pointed to this new About Blue Widgets page. (long before we wised up about keyword rich anchor texts and Google!) After seeing how much traffic was coming to the About Blue Widgets page, we created a whole new site, SiteB.com, which was about Widgets (not just Blue Widgets), a page for each color of widget, and other pages about widgets. SiteB.com has an important and popular page, SiteB.com/blue-widgets, which is about Blue Widgets. We then 301 redirected the SiteA.com's About Blue Widgets page to SiteB.com/blue-widgets. This page in SiteB.com ranked very high (like #2, #3) for years. Two weeks ago SiteB.com/blue-widgets fell out of the SERPs, but only for the phrase "Blue Widgets". The page still gets lots of traffic from other queries, and even the "Blue Widgets" query will bring up other pages on SiteB.com. So, the only thing hit is the specific query "Blue Widgets" for the specific page SiteB.com/blue-widgets. It seems obvious to me that Google took the combination of a) a site that it probably no longer liked since we sold it (SiteA.com) since it's gone downhill, b) the rich keyword anchor text on SiteA.com pages pointing to the SiteA.com page optimized for that keyword, and c) then being 301 Redirected to a SiteB.com Blue Widgets page optimized for that same anchor text. I only discovered the SiteA.com redirects last week, which I had completely forgotten about, and had them removed right away. My question is, 1) if this indeed was the issue, now that the redirects from SiteA.com to SiteB.com are gone will my ranking eventually go back to normal? and 2) is there anything I can do to get Google to notice the change and have it go back to how it was?
Intermediate & Advanced SEO | | bizzer0 -
Best Approach to Redirect One Domain to Another
So I'm about to migrate one domain to another. Lets say I'm migrating boo.com to foo.com. Boo.com has good organic traffic & has some really well ranked pages. For this reason (I think) I want to send that traffic to some where other than the foo.com homepage. Perhaps a catered landing page. My question is can I redirect some of the specific pages on boo.com to a landing page on foo.com & then redirect the delta to foo.com's homepage? Or am a risking not fully transferring the full credit of one domain to another if I take that approach & therefore I should just redirect one domain to the other in its entirety? Thanks, Rich
Intermediate & Advanced SEO | | RPD0 -
Is it a problem to have too many 301 redirects within your site
my website is translated into 10+ languages, but our news articles are often only published in 1-2 languages. Currently, URLs are created in the unpublished news languages that then 301 redirect the user to main news page since the content doesnt exist in that language. Is this implementation okay or is there a preferred method we should be using so that we don't have a large number of pages on the site with redirects? Thanks!
Intermediate & Advanced SEO | | theLotter0 -
Can penalties be passed via 301 redirect?
I have a well established domain that's been hit with some penalties. It hasn't been nuked off the map, just downgraded, especially on short-tail, one word type queries. I'm planning on redirecting this domain to another well established domain. The domains already have a history of lots of interlinking and are very similar from a subject matter standpoint. I feel that the penalized domain has been hit with an "over-optimization" of link anchor text penalty (I'm hoping it's algorithmic, but it could be manual). My question is if anyone has ever heard of a penalty like this being transferred to another domain through a 301 redirect. My hope is that the penalty just puts a cap on how much juice the redirect can pass, rather than transferring the penalty to the other domain itself. Any thoughts on this?
Intermediate & Advanced SEO | | SEOMG1 -
What happens with a 301 redirected page?
Hi All, What happens with an indexed page that I 301 redirect?
Intermediate & Advanced SEO | | BeytzNet
Is it removed from the Google index after a while? Thanks0 -
If we add noindex to a subdomain, will the traffic to that subdomain still generate domain authority for the primary domain?
We are trying to decide whether a password protected site, that we will noindex, should be set up as a subdomain or if it should be its own domain. The determining factor here is whether or not having that noindexed subdomain will increase domain authority since its noindexed. Any ideas???
Intermediate & Advanced SEO | | grayloon0