Universal Analytics Ecommerce data
-
Hi there,
I have started to use Universal Analytics on my ecommerce site. I have implemented the code using Google Tag Manager.
I don't see any ecommerce data on Universal Google Analytics under Conversions/Ecommerce. Can you please point me to the right direction?
Also, can you please send me the best article on this topic? I want to know the bit of code that I have to add and all that UA can provide to get the most of my data for my ecommerce store.
Thanks and regards
-
What I would say is that you need to know what CMS you are using.
-
Hi footd,
Congrats on beginning to use Universal Analytics (UA) for your site, you're on your way to gathering that all important data. Also, using Google Tag Manager (GTM) is another great tool and highly recommended - so congrats again on the wise choices.
After implementing Enhanced Ecommerce, it can take 24-48 hours for data to appear in GA, so if you've only recently implemented the code you may need to wait longer to see the data.
Unfortunately, implementing Enhanced Ecommerce tracking can be different in each environment (WordPress, Magento, custom CMS, custom websites, ect). Himanshu Sharma of Optimize Smart wrote a fantastic article covering EE, its benefits, and implementation here: http://www.optimizesmart.com/understanding-enhanced-ecommerce-tracking-universal-analytics/
Best of luck!
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Conversion analytics goals
Hello, I have to configure my analytics goals for my SEO estrategy. In Google Analytics I can choose between: destiny, duration, Pages/screens per session and event. But I don't have the best criteria for select each one. What are the best options for a content site and for a e - commerce? Otherwise, I wanna know which is a good bounce rate for a content site? And what is a good Avg. Page Load Time (sec)? Thanks in advance.
Reporting & Analytics | | Arkix0 -
No Google Analytics code on page BUT reporting is active
How could Google Analytics be reporting data if my pages don't have the GA code on them? Mike
Reporting & Analytics | | Mike_c0 -
Dip in traffic from Pune for our sites in Google Analytics
Hi, We have noticed dip in traffic from Pune after 6th May'14 in our Google Analytics account for few of our sites. Did anyone noticed the same for your site. Kindly let me know if you have any idea. Thank and Regards
Reporting & Analytics | | vivekrathore0 -
I have just found that Google Analytics are suggesting everyone upgrade to their new Universal Analytics, will this affect my MOZ account? should I do it now or wait till they default the updgrade?
Here is the link from google developers https://developers.google.com/analytics/devguides/collection/upgrade/guide#overview
Reporting & Analytics | | Jacquie_AegisSafety0 -
Linking My Google analytics with visual.ly
Hello, I have a quick question: Is it secure and safe to link my Google Analytics account with Visual.ly here's the link: https://create.visual.ly/graphic/google-analytics I want to create easy-to-understand report from Google Analytics and if you have any experience with this service can you share it with me please. Thanks.
Reporting & Analytics | | JonsonSwartz0 -
Goals in analytics
How do you establish which keywords generated traffic that resulted in goal completions (in GA) ? I thought this would be Reverse Goal Paths but this only goes back as far as the original page. Goal Flow shows the traffic source which is better but not the kw used ? Cheers Dan
Reporting & Analytics | | Dan-Lawrence0 -
How to put structured data on your site?
HI All, I Would like to know your views on structured data on your site. What are the qualities and point that should keep in mind when we talking about the "structured data on your site". how we can apply structured data. How we use data highlighter for the website which don't have any events. your thoughts please.
Reporting & Analytics | | lucidsoftech
thanks0 -
How Can I Record .zip Traffic in Google Analytics
The company I am with shows traffic coming in to .zip files in Google Analytics. The traffic being recorded stopped a while back, but I know people are still downloading/visiting these .zip ULRs. I'm not sure how they were recording/tracking the .zip URLs (in Analytics) before, but I'd like to track them once again. Does anyone know how to do this? Thanks
Reporting & Analytics | | poolguy0