A web audit for web traffic? Need answers please..
-
Hi,
We are a PR agency based in Dubai and we produce a lot of web content. The website is build on ruby on rails and we have implemented keywords and SEO strategies but sadly the traffic pattern has not changed since the past three years.
What surprised us today that we created a page 2-3 days ago for a client who is participating in Arab Health (a very prestigious healthcare event) and suddenly our page comes on top 3 on google.ae as well as google.com
We are kind of convinced that there is something wrong with our code.. Do you think this could be a possibility? and the lack of change in the traffic pattern might not be an SEO issue but a code issue? What could be the possible reasons for this pattern?
In such a scenario what would experts like you recommend we do?
Do a SEO Audit? Web audit? code audit? hire a seo/ web / code consultant?
Thanks - helpful answers are really appreciated and just btw if anyone feels they could professionally help us out of this mess, we are willing to work with him/her.
Thanks in advance
-
For just a simple example, website speed optimization could also help in a website's performance in search engines.
So I'd try to cover most of the possible issues a website has, in order to have benefit from all the channels.
-
Thanks.. BTW since SEO is effected by front-end code and not back-end code (correct me if I am wrong), so do you still feel it makes sense to have a code/ web audit? beside the SEO audit
-
Ah, ok! I didn't understand the question. Although I was reading it over and over again.
I'd advise you to make an audit for the site, check why your implementation didn't have any effect and try other approach to reach your target audience.
This won't be a short process, choose your consultant carefully.
Good luck! Gr., Keszi
-
Keszi,
We are not getting the desired traffic. The web stats have not changed in any direction since the past three years.
The arab health example was just to highlight a random event that doesn't makes any sense specially when you are producing tons of content on other items that are just not getting any traffic..
-
-
Hello Layth,
Sometimes new pages can "Google-Dance", especially if they are highly-relevant or likely to be searched regularly (you say this is for a client participating in a very prestigious healthcare event). What this means is they can receive a very quick boost in rankings then alter their positions rapidly as they settle into a more organic setting.
If you have been implementing SEO services for 3 years and not seen any results, it is highly likely that the approach has not been ideal and might even be creating penalties (or not taking full advantage of opportunities). This is especially true if you are still applying SEO strategies from 3 years ago.
I highly doubt this is a coding issue - I spoke to one of my team members (a web design and development expert) and he told me this was not likely to be the cause of your issue, unless something is seriously wrong. However, if that were the case, it is likely you would be facing extreme penalties and not merely staying stagnant.
You could do any number of audits, but automated reports are unlikely to shed much light on the situation. My suggestion would be to have a consultant look at your SEO efforts and determine whether there is anything that can be done to create better results moving forward - many of these issues can be fixed with some refined site architecture, effective link-building or on-site optimization. That being said, until I see the site itself, I am only giving an educated guess.
Feel free to get in touch with me and I will see if I can be more helpful. Until then, enjoy your 3rd place ranking!
Best,
Rob
-
Hi there,
I do not know if it is only me, but I feel like I do not really understand your question.
quoting you: "What surprised us today that we created a page 2-3 days ago for a client who is participating in Arab Health (a very prestigious healthcare event) and suddenly our page comes on top 3 on google.ae as well as google.com"
Basically you are saying you have created a page, and that page is ranking top 3 in a few days (is that bad?).
If you provide a little bit more information I am glad to help you out.
Gr., Keszi
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Ranking impact: Traffic in website pages vs sub directory vs sub domain
Hi all, I need clarification on this. Not every time website main pages rank, some times even pages from sub directories or sub domains like blogs or guides; especially for branded keywords. I just wonder what happens when so much traffic is generating in sub directories and sub domains just because of limited landing pages in main website. Will this traffic be counted as traffic in main website as per Google? Traffic increase in main website really an ranking factor? Will the "brand + topic" related keywords' traffic is more for a website; will it ranking improves even for "topic keywords"? Thanks
Algorithm Updates | | vtmoz0 -
Image in Quick Answer from Different Website?
I'm seeing quick answers where the answer and image are from different websites. Does anyone have any insight into what Google is doing? Example search term: "How to tie a knot" Thanks!
Algorithm Updates | | reese52131 -
Do I need to track my rankings on the keywords "dog" and "dogs" separately? Or does Google group them together?
I'm creating an SEO content plan for my website, for simplicity's sake lets say it is about dogs. Keeping SEO in mind, I want to strategically phrase my content and monitor my SERP rankings for each of my strategic keywords. I'm only given 150 keywords to track in Moz, do I need to treat singular and plural keywords separately? When I tried to find estimated monthly searches in Google's keyword planner, it is grouping together "dog" and "dogs" under "dogs"... and similarly "dog company" and "dog companies" under "dog companies". But when I use Moz to track my rankings for these keywords, they are separate and my rankings vary between the plural version and singular version of these words. Do I need to track and treat these keywords separately? Or are they grouped together for SEO's sake?
Algorithm Updates | | Fairstone0 -
Do pages with canonicals need meta data?
Page A has a canonical to Page B. Should Page A have meta data values such as description, keywords, dublin core values, etc.? If yes, should the meta data values be different on Page A and Page B?
Algorithm Updates | | Shirley.Fenlason1 -
Condensing content for web site redesign
We're working on a redesign and are wondering if we should condense some of the content (as recommended by an agency), and if so, how that will affect our organic efforts. Currently a few topics have individual pages for each section, such as (1) Overview (2) Symptoms and (3) Treatment. For reference, the site has a similar structure to http://www.webmd.com/heart-disease/guide/heart-disease-overview-fact. Our agency has sent us over mock-ups which show these topics being condensed into one and using a script/AJAX to display only the content that is clicked on. Knowing this, if we were to choose this option, that would result in us having to implement redirects because only one page would exist, instead of all three. Can anyone provide insight into whether we should keep the topic structure as is, or if we should take the agency's advice and merge all the topic content? *Note: The reason the agency is pushing for the merging option is because they say it helps with page load time. Thank you in advance for any insight! Tcd5Wo1.jpg
Algorithm Updates | | ATShock1 -
Ranking well for main key terms but site traffic has dropped sharply?
Hello All, Just a quick question. Since the penguin update our site www.caravanguard.co.uk has seen some pretty fluctuating movement in Google, many of our key terms dropped over night, but over the last few weeks they have slowly started to move back up the rankings. The bizarre thing is despite the recover in rankings our unique traffic has taken a fairly large whack in numbers. Seasonality? Weather? ( it's been nice in the UK for a change) I can only assume the longer tail terms are taking more time to recover. I have tried to look into our back link profile and have noticed a little too much in terms concise keyword targeting, How do you go about changing these terms and removing the really bad links (struggling to identify the worst cases) on totally irrelevant sites or poor directories. Put in place before I started here 🐵 Any help truly appreciated. Regards Tim
Algorithm Updates | | TimHolmes0 -
My site traffic has dropped
My site http://www.clairehegarty.co.uk has always got around 500 visitors a day but for some reason the past couple of days this has dropped to around 50 visitors a day. can anyone please help me to understand what has happened and has anyone else come across this where their traffic has gone down hill by so much many thanks
Algorithm Updates | | ClaireH-1848860 -
Is Bing an Important search engine for traffic
Hi I would like to know if Bing is an important search engine for traffic. I have submitted my site to bing http://www.chesterhypnotherapy.com which is currently off line as i have just transfered it to a new hosting company and i have found in the past that i get very little traffic from it. On average i would say i get around five a day where as with google i gets lots of traffic. I have submitted a site map to bing but that has not increased traffic. Can anyone let me know for bing is an important search engine if you are targeting customers from the UK and if it is, does anyone have any ideas of how to increase traffic through bing
Algorithm Updates | | ClaireH-1848860