Does adding relevant keywords to social postings help with SEO?
-
I was doing some research on social postings and SEO and couldn't really find the answer to my question. Would adding in SEO keywords help with my site's relevancy or would it just help boost my site because of backlinking?
For example if I were to add a new Facebook post "Check out these great new blue widgets " help more than "Check out these new products "?
Thanks!
-
Facebook and Twitter are no follow links, which means that there is no benefit at all to your link profile. I agree with Robert mostly. Since these links are no follow, the key terms will only help if users are searching the respective social media platforms for your product. The benefit to SEO from Social networks comes solely from the trust factor social signals send.
High engagement tells the engines that you are a reputable business, and, as we continue through 2015 most SEOs expect these social signals to increase in importance. I would recommend that you use your social media to build popularity and increase your audience. Stuffing your pages with keywords will have absolutely no effect on your SEO rankings.
The exception to this is Google Plus. Posts on Google Plus can influence the SERPs of people who are in your circles. For example, when I am logged into my MCC account and I search for one of my key terms, I often see my Google plus posts in the results. Other than that, there is no benefit to that platform either.
Here is another post with some more information I might have missed. Hope that helps!
-
Hello Kaitlyn,
What you are describing would not help you from an algorithmic perspective. It would, however, make your posts more open to users who were specifically looking for content related to "blue widgets". This would drive more targeted traffic to your site, which might lead to better conversion rates.
This would not help with backlinking (except that visitors to your site might link back to your article if they found exactly what they were looking for, in which case specifying the purpose of the article would probably help), nor would it do much for your rankings in Google (assuming the content was properly optimized), except as a measure of trust as indicated by your site visitors (CTR, BR, etc.)
At the end of the day, it is not about how much traffic you can send to your site, but how well that traffic converts.
The short answer to your question is that it would help, but only through "soft ranking factors" (user experience) rather than "hard ranking factors" such as linking, on-page optimization, etc.
Hope this helps and best of luck!
Rob
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
zero ranking keywords
My website, pescoonlinebill.com, shows many queries in console but there are zero ranking keywords in MOZ dashboard.
Link Building | | realdy0 -
Examination of Anchor Text Ratios for SEO
A new article on Search Engine Journal asks even though anchor Text Ratios are considered important by many SEOs for ranking in Google, are they really something to worry about?
Link Building | | mary314 -
Written a great guest post for another site. Can I post it on my own blog too?
So I've written this beautiful guest post for a site who've quite frankly done a bad job of promoting it and I'm a little disappointed. So I'm thinking: a) I could send it around to some other publishers and see if they want it. What would be the duplicate content problems here if any? b) Why not just publish it on my own site and promote it to other blogs and the world in the normal way. c) Is this just wrong and if I say I'm going to write for someone then I write for them and if they make a mess of it that's my problem and I should be more selective about who I give my talents away to in the future. Thanks in advance. I am fairly new to outreach and all the internet searching on this topic is returning stuff about 'allowing other people to post guest blogs on your site' which is not helpful. Rank Brain eh? Supposed to be smart. But it's really not. 🙂
Link Building | | Smileworks_Liverpool0 -
Pointblank SEO
Has anyone paid for the Pointblank SEO link building course by Jon Cooper?
Link Building | | BridalHotspot
Just trying to find out if it is worth spending money on.0 -
Keyword Alt text in Links
I am wondering about alt text in links. My website was ranking in the top 1-5 position for all my main keywords from 2006-2012. I took a big hit in april 2012 and my rankings tanked with the penguin update. I've really just left seo alone for the past year as I assumed my rankings would come back, obviously not. I am still ranked 90-120 for my main keyword a year later, other keywords I am still ranked between position #7-11 which I am happy enough with. I did not receive any warnings from google so I'm not de-listed and don't have a manual penalty. My main problem was if someone wanted to link to my site I just asked them to use the exact same alt text in the link pointing to my site. So after using seomoz explorer I see I have just over 2700 links which Is great because I never approached anyone for links I just told them the alt text I wanted when anyone approached me, which shows people felt my site was good. My main problem is I have 600 of the 2700 links with the exact same alt text. Should I use the disavow tool to remove links with that key word phrase? Would that help? I look forward to any help with this. Thanks.
Link Building | | Want1stPlaceYesterday0 -
Purchasing local domains for SEO
Hi, I'm considering buying domains to help build our SEO traffic. But, I'm looking for some advice on whether or not this can hurt us. For example, if our site is www.brandname.com and the site is all about online education, would it beneficial for us to purchase a local domain like education.boston.com and optimize with unique content so we can point back to our own site (if "education boston" is a high volume keyword)? Thanks!
Link Building | | BenchPrepCourtney0 -
How to rank for many keywords
OK, so I've been diving into SEO pretty hard lately and learning everything I can. Something I'm not quite understanding is how to rank for a lot of different keywords. We're in the proofreading and editing space which can be broken down into many categories: general proofreading & editing essay editing book editing etc. If I consider the "essay editing" category, the main keyword I want to target is, in fact, "essay editing". However, I'd also want to target: essay editing service, edit my essay, fix my essay, revise my essay, etc. Basically, a lot of modifiers. I can easily target our main page for essay editing and essay editing service keywords, but how do I start ranking for those longer tail keywords? Is it simply building content that includes them? Is it getting links utilizing anchor text? Or is there something I'm missing? I don't see the point in building separate service pages for those other keywords; I think that's a waste and bad site architecture practices. I'm just looking for my "aha" moment on these longer-tail rankings. Thanks!
Link Building | | Kibin0 -
SEO Drop rename pages
Some of key product pages have dropped due to what I think is overused anchor text. Can we rename them, and start again?
Link Building | | jj34340