How to perform Keyword Research for the e-commerce website which has more than 20,000 products
-
Hello,
I want to work on keyword research for one of our e-commerce website - http://www.grandcrayon.ca which provides office supply products in canada. I am targeting only canada and keyword research will be based on Canada Search results.I would like to know how i will start targeting keywords in organic way for this website. I am using keyword planner tool and get results some how. But should i start keyword research by filtering with different categories or any other easy way that i can give me the keyword results for this site.
I want to know which are the main keywords or the list of keywords on which i should work.
Your valuable inputs will help me a lot!
Thanks
-
Absolutely agree. Dealing with 20k keywords is something that is almost impossible to do manually. In this case I would personally turn up to http://keywordtool.io/api. This is basically an API for Google autocomplete. I'd use the API to get first 10 results from Google autocomplete for every keyword. Usually the first 10 results from Google autocomplete are the most relevant keywords anyway.
-
Start with Google Analytics and separate out by landing page - find out what you're already getting the most traffic on and start with those pages/keywords.
Then get some sort of crawl (Screaming Frog, personally) and start with the "levels" from home. Start with homepage targeting, move out to the ones that are "1 level away" and then "2 levels from home."
Add that to your top selling products and categories around them - should get you started.
It's not going to be an easy go, just have to start and keep cranking through it. Run each category through Adwords tool as well and you should get great lists to download & start from.
-
I would immediately start looking into any solutions that offer an API to make sure you can pull keywords at a fast pace for the 20k products that you offer. By doing this you can cross examine them to make sure you have all the right data sets to make good decisions.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
A website scaped my site
Hello this website https://theraphy24.co.uk/ scapred my home page with my canonical, so the website is linking to https://prayer-time.uk/ The probleme is the guy is linking to theraphy24 with bad links and Moz show that thats links are linking to my domain (spamy links). I disavoed all the links. Is that enought? What can I do more? Thank you
Link Building | | Gislene320 -
Some ideas for promoting a brand new website
Hello guys, I`d like to ask you if you can give me some ideas on how to start promoting a brand new website and any good places where to get some backlinks Thanks
Link Building | | helpgoabroad0 -
When you are manually posting to blogs, how closely related does the content of the blog have to be to the website?
For instance, if the website is for a hotel, would it be acceptable to post on travel blogs?
Link Building | | msmdz0 -
Ranking for pages within your website
Hello, I'm ranking well for my keywords on my main domain site www.f1plus.co.uk But how can I improve ranking and increase the amount of links to pages within my website such as <cite>www.f1plus.co.uk/microsoft-word-aberdeen/</cite> Any Suggestions? Thanks Jack
Link Building | | senreview0 -
Backlinks from websites with duplicate content
How does backlinks from websites with duplicate contect affect your rank in search engine? Is there any negative factor?
Link Building | | prunarevic0 -
How can I check a website to see if it is "nofollow"?
I'm a little new to SEO, so maybe this is obvious to some . . . I'm attempting to build backlinks by submitting articles, posting on forums etc. I just wrote my forst article for ezine and submitted it. I was feeling pretty good about myself until I mentioned it to someone trying to sell me their SEO services and he said that ezine articles are considered "nofollow" on all their links. Well, that was pretty frustrating to hear! It got me wondering, how many of these other sites have all their posts and blogs listed as "nofollow"? Is there a way for me to figure it out ahead of time? Obviously, there are only so many hours in the day and I would rather focus on posting on sites that will actually help me build backlinks! Thanks for your help in advance!
Link Building | | damon12120 -
Does google extract out keywords from links that use the url as the anchortext?
If someone formats a link like so: http://www.somedomain.com/keyword1-keyword2/keyword3.php Would you still get a similar anchor text benefit to this link as if it was formated like so: somedomain keyword1 keyword2 keyword3 what i mean is, does google extract out keywords from links that use the url as the anchortext?
Link Building | | adriandg0 -
Duplicate content when uploading articles on other websites
Hi, We regularly write articles on our website and then submit them to different websites with link backs or sometimes without link backs. If google crawls these websites and our website, will it penalise us for duplicate content? Does it make a difference if we put link back to our site or not? If Google sees it as duplicate content, what should we do as a solution? Thanks
Link Building | | Essentia0