Changing UX for different types of visitors
-
If we want to change the UX for different types of visitors (ex: direct, google PPC, google organic, bing organic, etc.) what is the best way to do it? With Universal Analytics, where can we find the source and medium?
-
On the fly within the context of your site, your dev will have to parse this from your referrer string.
Source and Medium are terms Google uses in Analytics to help better categorize data. See here: https://support.google.com/analytics/answer/1033173?hl=en
-
Specifically, how do we determine the medium and source of a visitor?
-
If we want to change the UX for different types of visitors (ex: direct, google PPC, google organic, bing organic, etc.) what is the best way to do it?
There's a LOT of different ways to accomplish that depending on your situation. For example, with google PPC you could just designate the landing page in the Adwords campaigns with the UX you want to run on PPC visits. With others you could set up split testing to not only provide different UX experiences, but to measure their effectiveness as well.
With Universal Analytics, where can we find the source and medium?
There are several ways to view source and medium within Analytics. You can either apply it as a secondary metric in several reports or work with the main report located in Acquisition >> All Traffic >> Source / Medium.
Hopefully this gives you some ideas as starting points. Best of luck!
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Webmaster Tools equivalent to Change Default Address found in Analytics
Hello all! We're changing from http to https. In Google Analytics there is an option to change the default address so we keep our historical data. I can't find a similar option in Webmaster Tools though. Do you have to setup a new property or is there an option to change your current one? Thanks in advance!
Reporting & Analytics | | thegrbteam0 -
Why do WMT's Search Analytics & GA's Real Time Keywords Differ?
I took a screen shot of the keywords from Google Analytics Real Time Keywords for Google / Organic. Then I waited a week and filtered Google Webmaster Tools' Search Analytics for queries with those keywords. None of them showed up. Why not? What I missing? Why do some keywords show up in Google Analytics RT for Google / Organic while most others are in Not Provided? I see WMT's Search Analytics says that it doesn't always show queries that "are made a very small number of times or those that contain personal or sensitive information." But most of my queries are like that. Anybody know any patterns / criteria that leads WMT to show some but not others? Thanks
Reporting & Analytics | | GilReich0 -
Weird visitors to my site
Hi, I am in the process of disentangling myself from a dodgy SEO company. At some point they set up another GA account on my site without consulting me. I replaced the tracking code with my original account on my wordpress site, placing the tracking code on the dashboard. There is a box in the dashboard for you to do this. For some reason the account he created is still giving me analytics but from mostly one url :forum.topic55622342.darodar.com. It has marked it as a referral? When you click it it redirects to this site : http://activities.aliexpress.com/computers_channel.php?aff_platform=aaf&sk=vV3B2RJYB%3A&cpt=1421321021096&null There have been 218 visits from this "referral" in the last month and also 2 direct visits to a clients online gallery (i'm a photographer). I am guessing the code for this new account is still on the site somewhere? Funnily enough in the first month I was getting targeted by spam using my contact form and I was a bit perplexed as to why. We had to put captchas on the contact forms which I was loathe to do as its another step for a client to have to go through causing resistance. Has this link got something to do with it? I have recently disavowed a lot of toxic links he created, so maybe they had something to do with it? Best wishes. David.
Reporting & Analytics | | WallerD0 -
Loss of referral traffic after change of CMS, host
I have a client that changed from MoveableType to Wordpress. He also changed from a dedicated server to WP Engine. He may have blocked search engines for a week or two, so his organic traffic is down but only by 25%. He's 301 redirecting all of the old pages. The mystery is that his referral traffic from Google is down 90%. It's a popular blog, so that's thousands. It's been going on a month now. Anyone seen this before?
Reporting & Analytics | | Hyper-Dog0 -
Google Analytics-Unique visitors?
Does organic search data show unique visitors or all visits? For example, if someone ( a single person) visits my site multiple times after searching the same keyword phrase, does that show in my analytics data as 1 hit from that keyword, or all hits? Thanks!
Reporting & Analytics | | RickyShockley0 -
How to track what people type on my text boxes on Google Analytics?
Hi there! In our website, we have a few text boxes that users need to use to complete the goal. The boxes aren't search boxes, but it's still important to us to track what people type on it. I'm looking for a way to track the data through the "event" feature in Google Analytics, but it seems that this tracker can only calculate clicks, or video views etc. Does anyone knows how to track do it?
Reporting & Analytics | | ivan.precisodisso0 -
Different metrics in analytics and adwords
Hi. My adwords campaigns and analaytics reports shows me slightly different results. Even for paused or disapproved ads in adwords, the analytics shows me some clicks?! I have automatic tracking enabled. Is it some kind of fault in configuration or its normal? Thank you for answer/link with answer.
Reporting & Analytics | | asystematic0 -
Sort referring sites by visit change over time comparison in GA
I can't believe I've never done this before, so I'm going to assume that I previously must have figured it out via excel, but I'm hoping there's an easier way. So I want to compare the referring sites between April and May and see which have sent (specifically) less traffic. The problem with doing a comparison in GA is that it only sorts by the highest traffic for May, when actually I want to see the largest negative change (by number, not percentage) between April and May. Is there a way to do this via the dashboard or am I just going to have to play about in excel for 10 minutes?
Reporting & Analytics | | StalkerB0