What are some powerful reviews websites for online-only businesses?
-
Looking for a small handful of places that I can lead customers to, following a transaction with my dot com (i.e., no brick and mortar presence) business, so that they can leave reviews
Chiefly interested in the sites that Google is most likely to notice
Thanks!
-
Thanks everybody!
-
Google notices a series of review sites that it then uses to help support its ads and also consumers when making an informed decision about a product or service.
The reviews will in most cases be pulled into Google ads and displayed as an aggregate Star rating. You will also be able to click the ratings to see all the reviews. e.g. https://www.google.co.uk/shopping/seller?q=caravanguard.co.uk
Your start ratings will appear in your google ads if you have more than 30 reviews over 3 stars in the previous 12 months.
As for selecting a site to push your reviews to I would suggest you read this post.
1. Click on the + We base seller ratings on a number of sources including:
2. Then Click + We feature reviews via feeds from these independent review websites.It lists all those who are in effect Google Partners (Feefo, TrustPilot, Revoo and many more) these are probably best sites to use if you want a connection. However, do not discount the use of Facebook, G+ for further social proof and trust factors that consumer now crave when making in informed desicion about a purchase.
Finally as a note - if you do not use any of the Google Partner sites, make sure you bring some reviews to hold on your own site, maybe a simply review collection form, You can then use the schema for rating to display your aggregate ratings in your organic listings, this helps them to stand out from the rest.
See here for Aggregate Ratings Schema and here for individual ratings.
Hope this helps.
Tim
.
-
Yotpo is a good review system. I have used it for a long time and I love it. The customers have a pretty easy time using it also. I hear good feedback from them. Have you looked into Google Trusted Stores? They offer a review system as well.
-
Google also pulls reviews from around the web. I have seem some from Yelp, Facebook, and n49 personally. Although I am in Canada so that may influence it to a degree. If you have reviews around the web and want to see if Google finds them then Login to you My Business account https://www.google.com/business they list reviews from around the we and where they found them.
-
resellerratings.com is one, but there aren't a huge number of these. Sites that are online presence only usually get reviews via industry relevant blogs on the front-end, i.e. a blogger buys and reviews the product and places the review on their own site. Google will definitely notice these as they're almost always linking back to the company / online store.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
What is the best practice way to attribute a Google Review?
An example might be a local directory site, where multiple businesses are featured. To flesh out the respective business profiles, Google Reviews are included. Copying/pasting would be the definition of duplicate content. I wonder though if hyperlinking to the review itself would be enough? For a random example: "you literally have never had better ice cream. cutest shop in charleston sc" - Mandee Jalbert, Google Review Google doesn't appear to have a review embed option- am I wrong? If not, would the above attribution via the "Google Review" hyperlink be sufficient to head off any potential dings for duplicate content? Thanks! Stephen
Reviews and Ratings | | PerfectPitchConcepts
Thanks for your thoughts! I feel like this might make for a good presentation at our SoundBoard conference someday soon.0 -
Does having a Google My Business website help my local seo?
Everybody says it's important to put as much information as you can into your Google My Business listing. I'm wondering if it helps to take Google up on it's offer to give you a free website in addition to the website I already have of my own.
Reviews and Ratings | | KenLapp1 -
Potential Ethical Conflict: Google My Business Paid Reviews
I've been sitting on this for a while due to The Busies. So if this is nothing new, feel free to lash me several times with a somewhat moist noodle. And in that event, I promise not to make it weird. 😉 I use the Rewards application, from Google. Long story short, you fill in some demographic information and you receive Google Play credit when you complete surveys. It's a nice way to get a book, app, or music for little effort. But after giving a friend of mine a ride to a local hotel, I've received multiple survey requests that relate to that hotel brand. And it asks me to drop a local review, for extra Google Play credit. How is that ethical? Their own docs clearly state there is no way to pay for better local ranking, but they also admit reviews can improve local ranking. So isn't soliciting reviews, for any sort of compensation, at least a bit unethical? What are your thoughts? Attached are screenshots of the solicitation and GMB documentation. w4hEe
Reviews and Ratings | | Travis_Bailey1 -
Customer Reviews inputted by a single person
We send out a product review survey through an email after a purchase has been made. It is okay that we input those in manually ourselves when they are returned? They are legitimate reviews. I want to make sure it doesn't send a red flag to search engines since the same person inputs them from the same computer and IP address. Thanks in advance for your inputs.
Reviews and Ratings | | jwanner1 -
Fixing Google Review (it's technical, not about an unhappy client)
We have six 5 star reviews for our Tampa office...but for some reason, our rating is a 4.8. Why is that? And, more importantly, how do I get it fixed? https://www.google.com/webhp?sourceid=chrome-instant&ion=1&espv=2&ie=UTF-8#q=kemp+ruge+green+tampa+twiggs&lrd=0x88c2c48aec26ee65:0xaa2e3a3569ca3602,1 Thanks, Ruben
Reviews and Ratings | | KempRugeLawGroup0 -
Schema Markup for email with review action for Google places listing - Auto segment.
Hi Guys I have been trying to integrate schema markup with review action into car purchase emails to drive additional reviews for dealership google places listings. I have used the below mark-up but im struggling to get the review action when defining itemtype as AutoDealer. When changing itemtype to FoodEstablishment the review action works perfectly. Has anyone got any suggestions why this may be or have any experience using the review action within emails for google places or itemtype other than FoodEstablishment. I have read the great Moz post on this here but im still struggling. Thanks in advance for any help! See mark-up below... http://schema.org/EmailMessage">http://schema.org/ReviewAction">http://schema.org/Review">https://schema.org/AutoDealer">https://schema.org/Rating">http://schema.org/HttpActionHandler">http://schema.org/Property">http://schema.org/Property"> http://schema.org/HttpRequestMethod/POST"/>
Reviews and Ratings | | MBASydney0 -
Google+ Places Reviews
Hi There, Am I right in saying that Google Places reviews cannot be reviewed easily if at all. I have advised a client wirth a negative review to instead respond to the review and get clients to place good quality reviews. However, they seem to think if I ring Google they will just remove them and that Google has confirmed this. I am pretty sure I am right but before I jump through pointless hurdles with Google to be told I am, I want to make sure. Has anyone been successful in removing negative reviews from Google. Kind Regards Neil
Reviews and Ratings | | nezona0 -
Is there a better way to wrap schema on a testimonial page? Example website shown
Hi, Hopefully someone can help my dilemma! I am trying to wrap review schema (schema.org/review). However, it's stumping me because of our WordPress theme "Flawless." If any are familiar with this particular theme you'll know that there is the normal visual/text portion of the page-editing portion of WordPress, but there is also a page-building section which is unique to Flawless. In this instance, a Testimonial "Content/Post Type Item" has been used. This was where the page was constructed and wherein the problem lies. If I wrap schema around it like I normally would, the page distorts on the front end and becomes a garbled mess. I've been trying to solve the problem and the closest I've gotten has been to copy the source-code of the Flawless themed Testimonial Content/Post Type Item into the "Text" portion of Wordpress to replicate the Flawless page-builder. I thought "yay! I can wrap schema around this for sure!" but I'm still encountering some problems. If I'm using the structured data markup helper from Google, and copying and pasting the HTML I'd like (with the corresponding schema "header") I get an error on the Structured Data Testing Tool saying "Incomplete schema data." I've tried looking for plugins that would help me, but all that I've seen adds duplicate content to the page. If there's a way to wrap review schema on this page—it would make my day! Thanks for the help!
Reviews and Ratings | | Shawn1240