Can you use FB for Keyword Research?
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Are there any tools out there or any other means that use FB newsfeeds or any FB data to help discover keywords?
Thanks,
Ruben
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You can use Facebook graph search to show if there's any interest in your keywords. There aren't many great how-to articles, especially since FB recently changed a bunch of things. However, I ran across this tumblr of actual FB graph searches, which while clearly meant to be tongue-in-cheek / funny, it shows a lot of different types of combinations of searches you can use.
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Not exactly like some of the other tools out there, but you can kind of get to this by using things like:
- [keyword] + site:facebook.com search at Google. For example: https://encrypted.google.com/search?hl=en&q="hot+dogs"+site:facebook.com, record the number of results (698,000) and then compare against another search.
- Use Facebook's Audience Insights and advertising tools to get audience amount estimates. This is demographic data but similar to trying to find volumes on keywords, it gives you a rough idea of how much search potential certain groups can provide.
- Google Advanced search: https://encrypted.google.com/advanced_search Again, using the Facebook.com quaifier, you'll find a lot of other search options there that can help you refine your search and get at least some idea on numbers.
That's a start so you're not making complete guesses at least. Cheers!
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