Call to Actions in Meta Descriptions
-
Does it help your SEO if you have “Get it only at _______”. I know call to actions in general help when you search organically. Does it help to have your brand name/business name in the meta description?
-
I think that they help more for conversions and click through rate personally. It could help with your brand recognition, which can have a positive effect on your SEO. I use them more for CTR than SEO. Which I guess the CTR is important to SEO as well. So in a round a bout way, call to actions can help your SEO.
-
Adding your brand name to your meta description shouldn't cause any problems unless you are short on space for your primary keywords or unable to keep your meta D's under 160(ish) characters. I regularly add them to my clients meta's because I want as much brand exposure as possible. I want them to see my brand every-time they search. So if they modify the search query and the result change but I still have a top placement... they are getting another look at the brand without even clicking through to the site yet. It's likely a small impact, but if you have the space in your Meta's -- I'd say go for it.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Ensuring that Google Display my Meta Descriptions
Hello, I have a few pages that appear in SERPs with the page copy as opposed to the meta descriptions I wrote, is there any way to try & force the meta descriptions to be displayed? Its a WordPress site using Yoast
On-Page Optimization | | jasongmcmahon0 -
Meta tag keywords with the same words in them.
I'm updating some older pages and was wondering about potential penalties from having keywords that start with the same phrase. It's a geographic area so there is the "full name" and the abbreviated name. I'd like to have keywords for both. For example: virginia beach, va beach, virginia beach attraction, virginia beach things to do, va beach attraction, va beach things to do, virginia beach dolphins tour, va beach dolphins tour Is that spammy? I understand they don't have the same weight as they used to but I'd like to optimize for them anyway since I'm redoing some things. Thanks in advance.
On-Page Optimization | | recoil0 -
Product Description Blurb on Category Page
Hey Everyone, Working with a client who currently has category pages that contain its respective product's description (or about 30 words from it) in each of their product blocks on that category page. We are currently playing with the idea of switching it down to just being the product title and image. We think this will be much more aesthetically pleasing, but aren't sure if it will effect our SEO either negatively or positively. A couple of things to note: The category pages have a description (many of them still need work, but they are unique). The product's description inside the product block is duplicate content of the first 30 or so words on the product page. If you have 30 products on the page, you end up with a page that contains about 900 words + the unique description at the top of the page. Will dropping those 900 words hurt our SEO?
On-Page Optimization | | frankandmaven0 -
Duplicate Meta Tag error
I am getting Duplicate Meta tag error(under HTML improvement) for these kinds of pages http://www.gobol.in/catalogsearch/result/index/?category=&p=3&q=sharp+split+AC+1.5+ton&x=0&y=0 http://www.gobol.in/catalogsearch/result/index/?category=&q=sharp+split+AC+1.5+ton&special_price=4%2C10000&x=0&y=0 http://www.gobol.in/catalogsearch/result/index/?category=&q=sharp+split+AC+1.5+ton&special_price=5%2C10000_8%2C10000&x=0&y=0 What is the best way to resolve such type of error?
On-Page Optimization | | Obbserv0 -
Anyone knows why our meta deta are not displayed properly ?
Hello For some reasons our home description does not appear properly https://www.google.com/search?q=joomgeek&qscrl=1&gws_rd=ssl it looks like this http://awesomescreenshot.com/05c3n5fg65 I've resubmit my sitemap to G webmaster Tools and it still the same. However when I bing it I see the proper one. What can be wrong ?
On-Page Optimization | | JoomGeek0 -
Meta titles and description for subcategory pages in CMS websites
I have a CMS based site and for that I am getting duplicate page title and description error message, for my all sub-category pages. What can I do for this because write Meta title and description for each page for CMS based website is not possible.
On-Page Optimization | | 1akal0 -
Matt Cutts or No Action Is Required
Here's the deal. I got a message in the Manual Action section in GWT: Unnatural links to your site—impacts links On one hand, Matt Says that I need to do my best to take down links on sites that Google hinted me about (I've got a sample link) and it that does not work, I can apply the Disavow tool. Matt says it on this page in his video: https://support.google.com/webmasters/answer/2604772?ctx=MAC On the other hand, if you take a look at the text on the same page, it says that I'm not supposed to do anything at all if I got this message. Here's the quote: "If you don't control the links pointing to your site, no action is required on your part. From Google's perspective, the links already won't count in ranking. " I am not sure why I need to apply the Disavow tool if, " the links already won't count in ranking".
On-Page Optimization | | VinceWicks0 -
Bogus duplicate meta descriptions in GWT
UPDATE:
On-Page Optimization | | PatioLifeStyle
The same type of error (returning a page structure with no content and no CSS) can be replicated by adding a trailing slash to any valid URL. This leads me to believe that there is a problem on the server. It should be serving the custom 404 page instead of junk. I have fixed the "ezine" directory problem by doing a wildcard 301 on that directory, so you can ignore that issue. We are experiencing issues on one of our sites that we cannot resolve. It is an issue that many sites seem to have, according to discussions within the Google Webmaster Tools forum. We have tried several of the suggestions made in that forum, without success. We need somebody to help us resolve this: who has experience with this issue who knows exactly what is causing it who knows how to fix it Definition of Problem Location:
Google Webmaster Tools | Optimization | HTML Improvements | Duplicate meta descriptions (similar issues also appear in the same area under Duplicate title tags) By drilling down into a listed error, we see two versions of the problem: Multiple instances of the page are displayed, and appended to the URL is another URL of a page that has no relationship to the first. The screenshot also shows a directory (/ezine) that was deleted and renamed. See attached pic
duplicatemetadescriptions1.jpg Also by drilling down in the same way, some of the instances show unique URLs, but the ones listed (other than the correct one), do not exist. See attached pic
duplicatemetadescriptions2.jpg Please offer only KNOWN solution(s). Thank you. 79cNe0